Senior Strategy Associate Director, Influencer

Brainlabs

Full-time

On-site

United Kingdom

🤳 Influencer Marketing

📌 Core Information

🔹 Job Title: Senior Strategy Associate Director, Influencer

🔹 Company: Brainlabs

🔹 Location: United Kingdom

🔹 Job Type: Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

Developing strategic influencer marketing campaigns that drive brand growth
Collaborating cross-functionally to integrate influencer marketing into the broader customer journey
Coaching and developing junior team members to foster growth and innovation
Working with high-profile clients and managing key stakeholder relationships
Contributing to thought leadership by identifying trends and innovative opportunities

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of influencer marketing and digital trends.

📋 Key Responsibilities

✅ Develop and execute strategic influencer marketing campaigns that align with brand goals and market trends

✅ Lead campaign execution from pre-production to delivery, ensuring content quality and platform relevance

✅ Collaborate with Client Delivery teams to lead strategic influencer marketing conversations and ensure alignment with brand goals

✅ Drive thought leadership by contributing to pitch development, curating compelling influencer casting strategies, and identifying trends and out-of-scope opportunities for client growth

✅ Use insights to tell powerful stories, support PCAs, and help position influencer marketing as a performance driver that supports business KPIs like ROAS

✅ Collaborate cross-functionally to integrate influencer into the broader customer journey and support global knowledge-sharing across teams

✅ Coach and develop junior team members, fostering growth in creative thinking, platform expertise, and strategic planning

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple client portfolios.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6+ years of experience in influencer marketing, with a strong track record of developing and executing successful campaigns

Required Skills:

Proven expertise in influencer marketing strategy and creative concept development
Strong analytical skills and proficiency in data analysis and performance metrics
Excellent communication and presentation skills, with the ability to engage clients authentically
Proven ability to manage and develop junior team members
Strong problem-solving skills and a solutions-oriented mindset

Preferred Skills:

Experience with influencer marketing platforms and tools
Fluency in additional languages
Experience working with global clients or in a multinational environment

ASSUMPTION: Candidates should have a deep understanding of social media platforms, influencer trends, and digital marketing strategies.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on experience and industry standards for Senior Associate Director roles in the UK advertising sector)

Benefits:

27 days annual leave plus extra days for charity, caregivers, sickness, and life events
Gym/wellbeing membership subsidy
Tech Scheme
Adaptive/hybrid working
Flexible core hours
Free catering on site offering breakfast & lunch
Free hot beverages
Horizons 30 - work from another country for up to 30 days!
Office dogs, Mario Kart, Funlabs socials
Enhanced maternity & paternity leave
Private medical insurance
On site library

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range and benefits package are competitive and reflect the seniority of the role and the industry standards for advertising agencies in the UK.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Brainlabs operates in the Advertising Services industry, focusing on High-Performance media strategies and execution.

Company Size: Brainlabs is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and career development.

Founded: Brainlabs was founded in 2012 and has since grown to become a global leader in its industry.

Company Description:

Brainlabs is a High-Performance media agency, obsessed with delivering profitable and sustained business impact for its clients
The company recruits outstanding people and develops their expertise, organizing them into dedicated Industry teams centered around clients
Brainlabs' approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology

Company Specialties:

PPC
Google Analytics
Programmatic
Paid Social
CRO
SEO
Google Marketing Platform
Consultancy
Tech
Creative
Data Science
Data Strategy
Influencer
Media Strategy
Media Planning
Organic Social
DOOH
Retail Media
and TV & Audio

Company Website: Brainlabs Digital

ASSUMPTION: Brainlabs' focus on High-Performance media strategies and its commitment to investing in its employees' growth and development make it an attractive place to build a career in the advertising industry.

📊 Role Analysis

Career Level: This role is at the Senior Associate Director level, indicating significant experience and responsibility within the organization.

Reporting Structure: The Senior Strategy Associate Director, Influencer, will report directly to the Strategy Director and work closely with Client Delivery teams and other stakeholders.

Work Arrangement: This role offers a hybrid working arrangement, with a combination of on-site and remote work.

Growth Opportunities:

Potential to lead and mentor junior team members, fostering career growth within the team
Opportunities to contribute to thought leadership and pitch development, expanding industry knowledge and expertise
Possibility to take on additional responsibilities and advance to a Director-level role with increased strategic influence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Brainlabs' offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): Brainlabs has offices in London, New York, Austin, Bloomington, Los Angeles, Manchester, Singapore, Toronto, San Sebastián, and Hong Kong.

Geographic Context:

Brainlabs' global presence allows for international collaboration and exposure to diverse markets and cultures
The United Kingdom office is based in London, a major global hub for the advertising industry
The hybrid working arrangement offers flexibility to balance work-life responsibilities

Work Schedule: The work schedule is typically Monday to Friday, with flexible core hours and the option to work remotely on certain days.

ASSUMPTION: Brainlabs' global offices and flexible work arrangements provide an ideal environment for candidates seeking international exposure and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the Talent Acquisition team
Skills interview with the Strategy Director and/or other relevant stakeholders
Final interview with the Strategy Director and/or other senior leaders
Offer and onboarding

Key Assessment Areas:

Strategic thinking and problem-solving skills
Influencer marketing expertise and industry knowledge
Communication and presentation skills
Leadership and team management abilities
Adaptability and cultural fit with Brainlabs' values

Application Tips:

Tailor your resume and cover letter to highlight relevant experience and skills for this role
Prepare examples of successful influencer marketing campaigns you've led, emphasizing strategy, execution, and results
Be ready to discuss industry trends, market insights, and innovative ideas for influencer marketing
Demonstrate your ability to work collaboratively and manage stakeholder relationships

ATS Keywords: Influencer Marketing, Strategic Planning, Campaign Development, Client Management, Team Leadership, Digital Marketing, Social Media, Data Analysis, Performance Metrics, Presentation Skills, Problem Solving, Stakeholder Management

ASSUMPTION: Brainlabs' interview process is designed to assess candidates' strategic thinking, industry expertise, and cultural fit, ensuring the best possible match for both the candidate and the organization.

🛠️ Tools & Technologies

Google Suite (Google Docs, Sheets, Slides)
Microsoft Office (Word, Excel, PowerPoint)
Social media platforms (Instagram, TikTok, YouTube, etc.)
Influencer marketing platforms and tools (e.g., Grin, AspireIQ, BrandSnob)
Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
Project management tools (e.g., Asana, Trello, Monday.com)
Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using industry-standard tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

Brainlabs' culture is built on its unique Culture Code, consisting of 12 codes that reflect the company's commitment to continuous development and creating a positive work environment
The Culture Code emphasizes collaboration, innovation, and a focus on delivering exceptional results for clients

Work Style:

Brainlabs' work style is dynamic, engaging, and authentic, with a strong emphasis on collaboration and open communication
The company fosters a culture of continuous learning and growth, encouraging employees to develop their skills and take on new challenges

Self-Assessment Questions:

How do your personal values align with Brainlabs' Culture Code, specifically the 'Be a Brainlabber' and 'Deliver exceptional results' codes?
Describe a time when you had to adapt your communication style to engage with a diverse audience, and how did you ensure your message resonated with everyone?
How do you approach learning from failures or setbacks, and can you provide an example of a time when you turned a challenge into an opportunity for growth?

ASSUMPTION: Brainlabs' culture is built on collaboration, innovation, and a strong commitment to delivering exceptional results for clients. Candidates should be prepared to demonstrate their alignment with these values and work style expectations.

⚠️ Potential Challenges

Managing multiple client portfolios and balancing competing priorities
Keeping up-to-date with the rapidly evolving influencer marketing landscape and industry trends
Navigating a dynamic work environment with a hybrid team structure and remote colleagues
Adapting to Brainlabs' unique culture and work style, which may differ from previous work experiences

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them proactively and creatively.

📈 Similar Roles Comparison

Compared to other Senior Strategy Associate Director roles, this position offers a unique blend of strategic influence, hands-on campaign development, and team leadership opportunities
Brainlabs' focus on High-Performance media strategies sets this role apart from more traditional advertising agency positions
Candidates should consider their interest in working with global clients, managing international campaigns, and contributing to thought leadership in the influencer marketing space

ASSUMPTION: This role offers a unique combination of strategic, creative, and operational responsibilities, making it an attractive opportunity for the right candidate.

📝 Sample Projects

Developing a comprehensive influencer marketing strategy for a global fashion brand, including platform-specific creative concepts and a data-driven approach to targeting and measurement
Managing the execution of a large-scale influencer campaign for a major tech company, ensuring seamless integration with other marketing channels and delivering measurable business impact
Collaborating with cross-functional teams to create an innovative influencer casting strategy for a high-profile entertainment event, leveraging data insights and industry trends to identify the perfect influencers for the brand

ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the role, showcasing the diverse range of responsibilities and the impactful work candidates can expect to deliver.

❓ Key Questions to Ask During Interview

Can you describe the most challenging influencer marketing campaign you've worked on, and how did you overcome any obstacles to achieve success?
How does Brainlabs support the professional development of its employees, and what opportunities are there for growth within the role and the organization?
Can you provide an example of a time when you had to manage a difficult stakeholder relationship, and how did you ensure a positive outcome for both parties?
How does Brainlabs approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
What are the key priorities for this role in the first 30-60-90 days, and how can I best prepare to hit the ground running and make a significant impact?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged in the interview process.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Brainlabs job board
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare examples of successful influencer marketing campaigns you've led, emphasizing strategy, execution, and results
Research Brainlabs' unique Culture Code and be prepared to discuss how your personal values align with the company's principles
Follow up with the Brainlabs Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

📜 Disclaimer

Brainlabs is an equal opportunity employer. We are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships.

Brainlabs will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.

Apply now

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