📌 Core Information
🔹 Job Title: Senior Trade Marketing Manager
🔹 Company: New Balance
🔹 Location: Bolzano, Italy
🔹 Job Type: Full-time
🔹 Category: Apparel & Fashion
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive trade marketing strategies
- Leading and mentoring a team of trade marketing professionals
- Collaborating with sales, marketing, ecommerce, and retail teams
- Managing trade marketing budgets and optimizing resources
- Staying updated on market trends and competitive analysis
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a complex, matrix environment.
📋 Key Responsibilities
✅ Develop and implement trade marketing strategies that align with overall brand and sales objectives
✅ Lead, mentor, and develop a high-performing team of trade marketing professionals
✅ Ensure campaign execution consistency across all touchpoints in the omnichannel journey
✅ Partner with EMEA visual merchandising team to ensure consistent brand presence in market
✅ Collaborate with sales and retail teams to align trade marketing strategy with key account plans
✅ Track, analyze, and report on trade marketing performance to optimize future strategies
✅ Manage trade marketing budget, ensuring cost-effective use of resources
✅ Stay updated on market trends, consumer insights, and competitor activities
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Solid experience in trade marketing, with a focus on both online and instore retail environments, and team management experience
Required Skills:
- Proven experience in leading and managing a team of marketing professionals
- Strong analytical abilities and proficiency in data and reporting tools
- Experience working in a complex matrix environment with multiple stakeholders
- Experience with instore and digital trade marketing tools and techniques
Preferred Skills:
- Fluency in Italian
- Experience in the apparel and fashion industry
ASSUMPTION: Candidates with experience in both online and instore retail environments, as well as team management experience, will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts
- Flexible working arrangements
Working Hours: Full-time, Monday to Friday, with occasional travel up to 25%
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: New Balance operates in the competitive apparel and fashion industry, focusing on athletic footwear and apparel.
Company Size: New Balance is a mid-sized company with around 15 employees in Bolzano, Italy.
Founded: 1906, in Boston, Massachusetts, USA
Company Description:
- New Balance is committed to equality of opportunity for all current and prospective associates
- The company supports a culture of diversity and inclusion
- New Balance is an equal opportunity employer
Company Specialties:
- Athletic footwear
- Apparel
- Accessories
Company Website: newbalance.com
ASSUMPTION: New Balance's commitment to diversity and inclusion creates an inclusive work environment for employees.
📊 Role Analysis
Career Level: Senior-level management role
Reporting Structure: This role reports directly to the EMEA Trade Marketing Manager and oversees a team of trade marketing professionals
Work Arrangement: On-site, with occasional travel up to 25%
Growth Opportunities:
- Potential career progression into regional or global trade marketing roles
- Opportunities to develop leadership and management skills
- Chance to gain experience in a complex, matrix environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential for career advancement within the company.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative work environment
Office Location(s): Bolzano, Italy
Geographic Context:
- Bolzano is located in the northern Italian region of Trentino-Alto Adige
- The city offers a high quality of life, with a rich cultural scene and easy access to the Italian Alps
- Bolzano has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, Monday to Friday, with occasional travel up to 25%
ASSUMPTION: Bolzano's high quality of life and central location in northern Italy make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the EMEA Trade Marketing Manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with New Balance's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
- Prepare examples of your past trade marketing campaigns and their outcomes
- Research New Balance's brand and values to demonstrate your cultural fit
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Trade Marketing, Team Management, Campaign Management, Budget Management, Market Trends, Consumer Insights, Stakeholder Management, Data Analysis, Collaboration, Performance Optimization
ASSUMPTION: New Balance's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Trade marketing-specific tools (e.g., Planogram software, Retail Execution platforms)
ASSUMPTION: Familiarity with relevant trade marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working in a complex, matrix environment with multiple stakeholders?
- Do you have a proven track record of driving results and optimizing performance?
ASSUMPTION: Candidates who align with New Balance's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team remotely or across different time zones
- Balancing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in market trends and consumer behavior
- Navigating a complex, matrix environment with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position offers a higher level of responsibility and leadership
- This role is unique in its focus on both online and instore retail environments, as well as E-commerce and visual merchandising
- Career progression opportunities may vary depending on the company's size and structure
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive trade marketing strategy for a new product launch
- Managing a team to execute a large-scale in-store promotional campaign
- Analyzing sales data to optimize trade marketing efforts and improve sell-through
ASSUMPTION: These sample projects illustrate the strategic, leadership, and analytical aspects of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall trade marketing strategy for the EMEA region?
- What are the most significant challenges facing the trade marketing team currently?
- How does New Balance support the professional development and growth of its employees?
- What is the company's approach to work-life balance for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their strategic thinking and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
- Prepare examples of your past trade marketing campaigns and their outcomes
- Research New Balance's brand and values to demonstrate your cultural fit
- Prepare questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
