Senior Trade Marketing Manager

📌 Core Information

🔹 Job Title: Senior Trade Marketing Manager

🔹 Company: Haleon

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Consumer Services

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing modern trade strategies for key brands (Polident, Centrum, Caltrate, and Paradontax)
• Collaborating with cross-functional teams to ensure successful product launches and execution
• Analyzing business opportunities and driving category growth through data-driven insights
• Managing budgets and resources to optimize ROI and improve trade program efficiency
• Fostering a diverse and inclusive work environment that supports talent growth and retention

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build effective cross-functional relationships. Experience in consumer health or related industries is preferred.

📋 Key Responsibilities

✅ Build and execute modern trade strategies for assigned brands, aligning with corporate strategy and operating models

✅ Prepare and implement trade plans for new product launches, such as Paradontax

✅ Lead category reviews, analyze business opportunities, and create action plans for growth

✅ Design and manage transforming projects to drive penetration, track results, and provide insights

✅ Collaborate with marketing, supply chain, and sales teams to ensure successful new product launches and in-store communication compliance

✅ Conduct sales forecasting, develop enhancement plans, and monitor trade program resource efficiency

✅ Manage budgets, including channel and promotion funding, and talent growth and retention

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. Strong project management and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5-10 years of experience in trade marketing, with a focus on consumer health or related industries

Required Skills:

• Proven track record in trade marketing strategy development and execution
• Strong analytical skills and data-driven mindset
• Excellent project management and stakeholder engagement skills
• Fluency in English, both written and verbal
• Proficiency in Microsoft Office Suite and data analysis tools

Preferred Skills:

• Experience working with consumer health brands
• Knowledge of the Chinese consumer health market
• Fluency in Mandarin

ASSUMPTION: Candidates with experience in consumer health or related industries, as well as those with strong analytical and project management skills, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Trade Marketing Manager in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This range may vary depending on experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time-off policies, including vacation, sick leave, and parental leave
• Employee discounts on Haleon products
• Opportunities for professional development and career growth

Working Hours: This role follows a standard workweek of 40 hours, with flexible work arrangements available. Core hours are typically between 9:00 AM and 5:00 PM, Monday through Friday.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Haleon operates in the consumer services industry, focusing on consumer health and wellness. The company is a global leader in its category, with a strong presence in China.

Company Size: Haleon is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Haleon was founded in 2022, following the spin-off of its consumer health division from GlaxoSmithKline. The company has a rich history and a strong brand portfolio.

Company Description:

• Haleon is a world-leading consumer health company, dedicated to improving everyday health for billions of people worldwide.
• The company's portfolio includes category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
• Haleon combines deep human understanding and trusted science to create innovative products and solutions that meet the evolving needs of consumers.

Company Specialties:

• Consumer health and wellness
• Over-the-counter (OTC) medications
• Vitamins and supplements
• Dental care

Company Website: www.haleon.com

ASSUMPTION: Haleon's large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: This role is at the senior level, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Senior Trade Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including marketing, sales, and supply chain.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work. The specific work arrangement may vary depending on business needs and team preferences.

Growth Opportunities:

• This role offers opportunities to develop strategic planning and leadership skills.
• Candidates may have the chance to work on high-impact projects and contribute to the growth of key brands.
• Haleon's large size and global presence provide opportunities for career progression within the organization.

ASSUMPTION: This role is well-suited for candidates seeking to develop their strategic planning and leadership skills in a dynamic, global organization.

🌍 Location & Work Environment

Office Type: Haleon's Shanghai office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): The Shanghai office is located in the HuangPu District, offering easy access to public transportation and nearby amenities.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant business ecosystem and a diverse talent pool.
• The city offers a mix of traditional Chinese culture and modern, cosmopolitan living.
• Shanghai has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The standard workweek is 40 hours, with flexible work arrangements available. Core hours are typically between 9:00 AM and 5:00 PM, Monday through Friday.

ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be able to adapt to the fast-paced nature of the consumer health industry.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving
• Data analysis and interpretation
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Haleon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the consumer health industry and Haleon's brand portfolio.
• Prepare examples of your strategic planning and project management experience.

ATS Keywords: Trade marketing strategy, category review, business analysis, project design, market insight, sales forecasting, budget control, diversity and inclusion, collaboration, NPI launch, execution quality, communication, resource efficiency, talent management, agile working, consumer health brands

ASSUMPTION: Haleon's recruitment process is designed to assess candidates' strategic thinking, problem-solving, and cultural fit. Candidates should be prepared to discuss their relevant experience and skills in detail.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and data analysis tools. Familiarity with project management and communication tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Transparency
• Integrity
• Innovation
• One team

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful trade marketing strategies?
• Are you comfortable working in a dynamic, multicultural environment?
• Do you thrive in a data-driven, collaborative work culture?

ASSUMPTION: Haleon values candidates who are patient-focused, transparent, and innovative, with a strong commitment to collaboration and accountability.

⚠️ Potential Challenges

• Managing multiple brands and product launches simultaneously
• Navigating a dynamic and competitive consumer health market
• Balancing strategic planning with day-to-day execution and problem-solving
• Adapting to a hybrid work environment and managing remote team members

ASSUMPTION: This role presents both strategic and tactical challenges, requiring candidates to be adaptable, resourceful, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike other trade marketing roles, this position focuses on the consumer health industry and Haleon's unique brand portfolio.
• Candidates should have experience working with consumer health brands or be willing to learn about the industry's unique dynamics.
• This role offers opportunities for career growth and exposure to diverse brands and markets within a global organization.

ASSUMPTION: This role is well-suited for candidates with experience in consumer health or related industries, seeking to develop their strategic planning and leadership skills in a global organization.

📝 Sample Projects

• Developing and executing a trade marketing strategy for a new product launch, such as Paradontax
• Conducting a category review and identifying business opportunities for growth
• Designing and managing a transforming project to drive penetration and improve in-store execution

ASSUMPTION: These sample projects are representative of the strategic planning and execution required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current trade marketing strategies for Polident, Centrum, and Caltrate, and how this role will contribute to their evolution?
• How does Haleon support the professional development and career growth of its trade marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Haleon foster a culture of diversity, equity, and inclusion, and what specific initiatives are in place to support this?
• What is the expected work-life balance for this role, and how does Haleon support employees in achieving this?

ASSUMPTION: These interview questions are designed to assess the role's strategic priorities, career growth opportunities, and cultural fit with Haleon's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your strategic planning and project management experience.
• Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.