📌 Core Information
🔹 Job Title: Senior Trade Marketing Specialist (Baku, Azerbaijan)
🔹 Company: Henkel group
🔹 Location: Baku, Azerbaijan
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid work model available)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing strategies to drive brand growth
- Managing POSM (Point of Sale Material) plans and in-trade execution
- Collaborating with local distributors and regional/HQ teams to achieve objectives
- Building productive relationships with key trade partners
- Analyzing trade data and identifying growth opportunities
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on data-driven decision making and stakeholder management.
📋 Key Responsibilities
✅ Creating, launching, and managing the Annual Calendar of trade activities, ensuring alignment with brand strategy
✅ Managing the POSM plan, including demand data collection, production, transportation, in-trade placement tracking, and analysis
✅ Executing tailor-made activities with top customers, including identifying mechanics, setting KPIs, participating in negotiations, execution, and post-analysis
✅ Supporting the e-com channel with activities, special promotions, and visuals
✅ Preparing and controlling the annual budget, including monthly and quarterly reviews
✅ Collaborating effectively with local distributors and regional/HQ teams to reach objectives
✅ Building productive relationships with key trade partners to increase loyalty towards brands and activities
✅ Identifying key trade issues/opportunities for business growth
✅ Performing any other tasks requested by Management and HQ
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a strong focus on data analysis and budget management.
🎯 Required Qualifications
Education: A higher degree in Marketing, Finance, Economics, Business Administration, or a related field
Experience: Proven working experience in trade marketing for at least 1-2+ years, preferably in FMCG
Required Skills:
- Advanced Microsoft Office skills (especially PowerPoint and Excel)
- Basic knowledge of DPSM (Distribution, Pricing, Shelving, Merchandising)
- Strong analytical skills and data-driven thinking mindset
- Outstanding communication skills and proactive approach
- Fluency in Azerbaijani, intermediate English, and Russian
Preferred Skills:
- Experience in brand marketing or sales (JKAM, KAM, ASM)
- Willingness to learn and proactiveness
ASSUMPTION: Candidates with relevant experience in trade marketing or related fields, along with strong analytical and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AZN 2,500 - 3,500 (Estimated, based on market research and experience level)
Benefits:
- Flexible work scheme with flexible hours and work from anywhere policy for up to 30 days per year
- Annual bonus
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Meal allowance
- Medical insurance after the probation period
- Mobile limit
- Up to 30 days paid sick leave per year
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work model available
ASSUMPTION: The salary range is estimated based on market research and the experience level required for this role. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (FMCG)
Company Size: 10,001+ employees (Global), Small (Local)
Founded: 1876 (Global), N/A (Local)
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- Founded in 1876, Henkel looks back on more than 145 years of success, with leading positions in both industrial and consumer businesses
- Henkel, headquartered in Düsseldorf/Germany, counts among the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel is a well-established, global company with a strong presence in the FMCG industry. The local office in Baku may have a smaller team size and a more agile work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the local Marketing Manager
Work Arrangement: Hybrid (On-site with flexible hours and work from anywhere policy for up to 30 days per year)
Growth Opportunities:
- Progression to a management role within the marketing department
- Expansion into regional or global roles within Henkel
- Development of skills in trade marketing, brand management, and stakeholder communication
ASSUMPTION: This role offers opportunities for career growth within Henkel, both locally and internationally, as well as the chance to develop skills in trade marketing and stakeholder management.
🌍 Location & Work Environment
Office Type: Modern, multi-national office environment
Office Location(s): Baku, Azerbaijan
Geographic Context:
- Baku is the capital and largest city of Azerbaijan, located on the coast of the Caspian Sea
- The city offers a mix of modern and historical architecture, with a growing economy and cultural scene
- Baku has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work model available
ASSUMPTION: The work environment at Henkel's Baku office is likely to be dynamic and multicultural, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the local Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Trade marketing experience and skills
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Henkel's values
Application Tips:
- Highlight relevant trade marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Henkel's company culture
- Prepare examples of data-driven decision making and successful trade marketing campaigns
ATS Keywords: Trade Marketing, POSM, Brand Strategy, Data Analysis, Stakeholder Management, FMCG, Baku, Azerbaijan
ASSUMPTION: Henkel's application process is likely to be competitive, with a focus on assessing candidates' trade marketing skills, analytical abilities, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for trade marketing positions, with a focus on data analysis and project management.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsibility
- Openness
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- Do you have experience working in a multicultural team environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience managing stakeholders and building productive relationships?
ASSUMPTION: Henkel values candidates who are pioneering, responsible, and open, with a collaborative work style and a strong focus on data-driven decision making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including local distributors and regional/HQ teams
- Adapting to a dynamic and fast-paced work environment
- Navigating a large, global organization with a smaller local team
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and navigating a large, global organization with a smaller local team.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position places a stronger emphasis on data analysis and stakeholder management
- Within Henkel, this role may have more responsibility and autonomy than entry-level positions but less than management roles
- Career progression in trade marketing may involve moving into management or expanding into regional or global roles
ASSUMPTION: This role offers a unique blend of trade marketing experience, data analysis, and stakeholder management, with opportunities for career growth within Henkel.
📝 Sample Projects
- Developing and executing a successful trade marketing campaign for a top customer
- Analyzing trade data to identify growth opportunities and presenting findings to the regional/HQ team
- Managing the POSM plan for a new product launch, including demand forecasting, production, and in-trade execution
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Trade Marketing Specialist role at Henkel.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the local distributor and regional/HQ teams?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within Henkel?
- How does Henkel support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as Henkel's company culture and support for work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant trade marketing experience and skills
- Write a cover letter explaining your interest in the role and your fit with Henkel's company culture
- Prepare examples of data-driven decision making and successful trade marketing campaigns
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
