📌 Core Information
🔹 Job Title: Senior User Acquisition Analyst
🔹 Company: Socialpoint
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: On-site
🔹 Category: 📊 Marketing Analyst, 🚀 Growth Marketing
🔹 Date Posted: April 1, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Overseeing large-scale mobile advertising campaigns.
- Managing optimization of creatives, budget allocation, and ROI.
- Assuming responsibility for seven-figure monthly budgets.
- Interacting and learning from other User Acquisition managers within the Zynga group.
ASSUMPTION: This role will involve significant collaboration across teams to optimize advertising strategy and performance. The candidate is expected to have a strategic mindset alongside strong analytical skills.
📋 Key Responsibilities
✅ Lead user acquisition strategy and performance-based media buying on SDK ad networks, social, and programmatic platforms.
✅ Work closely with product teams, senior stakeholders, and network account managers.
✅ Conduct thorough creative analysis and cooperate with in-house design team on new concepts.
✅ Carry out in-depth optimization of ads to hit target KPIs.
✅ Identify and develop new campaign and platform opportunities to drive increased performance over time.
✅ Stay ahead of industry best practices and competitor trends.
✅ Represent Socialpoint at international conferences and events.
ASSUMPTION: The candidate will need to keep up with the latest trends in mobile advertising and have a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Not specified; assume relevant degree in Marketing, Business, or a related field preferred.
Experience: Minimum of 3 years in managing ad network campaigns and 2 years in mobile user acquisition.
Required Skills:
- Proficiency in Excel functions (v-lookup and pivot tables)
- Experience launching and maintaining multiple live gaming products
- Deep understanding of third-party tools including MMPs and market research platforms
- Strong analytical and metric-driven mindset
- Exceptional organization and attention to detail
Preferred Skills:
- Knowledge of SQL
- Experience in mobile gaming and free-to-play models
ASSUMPTION: The role requires strategic thinking, teamwork, and complex problem-solving capabilities, hence communication skills and adaptability are implicitly necessary.
💰 Compensation & Benefits
Salary Range: Not specified; competitive based on industry standards for similar roles.
Benefits:
- Hybrid working model and relocation support
- 25 days of annual leave plus additional days at Christmas
- Full catering for breakfast and lunch at the office
- Private medical insurance for you and your family
- Choice of iOS or Android device on joining
- Free language lessons in English and Spanish
- Spotify Premium subscription
- Access to gym facilities, onsite physiotherapist and hairdressers
Working Hours: 40 hours a week with some flexibility expected.
ASSUMPTION: Benefits suggest a focus on work-life balance and employee satisfaction, and assume a standard corporate benefits package applies.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile Gaming Apps; a dynamic and rapidly growing segment within the technology sector.
Company Size: 201-500 employees, offering a blend of resources typical of larger companies while retaining agility.
Founded: 2008
Company Description:
- Creators of high-profile games such as Dragon City and Monster Legends.
- Culture emphasizes creativity, talent, and international diversity.
- Headquartered in vibrant Barcelona, fostering a dynamic and innovative work environment.
Company Specialties:
- Video Games
- Strategy Games
- Social Gaming and MMO
Company Website: https://www.socialpoint.es
ASSUMPTION: The company values creativity and diversity and likely looks for candidates who share these values.
📊 Role Analysis
Career Level: Mid-Senior Level, indicating opportunities for assuming more leadership roles.
Reporting Structure: Likely reports to a senior product or marketing director within Socialpoint and engages with cross-functional teams.
Work Arrangement: Hybrid, with a need to live within commuting distance to Barcelona.
Growth Opportunities:
- Enhanced exposure to international industry conferences and events
- Learning from experienced User Acquisition Managers in multiple game categories
- Potential upward mobility within a globally recognized company
ASSUMPTION: Career growth is significant, leveraging the company's global reach and resources within the Zynga network.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space designed to facilitate creativity and teamwork.
Office Location(s): Carrer de lPamplona 101, Barcelona, 08018, ES
Geographic Context:
- Barcelona is a tech hub in Europe with a thriving mobile gaming community.
- Culturally vibrant city offering a high quality of life and numerous social activities.
- Good international connectivity and expatriate-friendly environment.
Work Schedule: Standard business hours with some flexibility for attending events or meetings.
ASSUMPTION: The location reflects a strong work-life balance and cultural engagement. Candidates should be ready to work in a multicultural urban setting.
💼 Interview & Application Insights
Typical Process:
- Initial application screening and resume review
- Phone or video interview with HR
- Technical and strategic assessments related to user acquisition
- Final interview with department heads or potential teammates
Key Assessment Areas:
- Strategic thinking in user acquisition
- Analytical approach to campaign management
- Cultural fit and willingness to engage with a diverse team
Application Tips:
- Highlight past successes in managing advertising campaigns.
- Demonstrate understanding of mobile gaming trends.
- Showcase ability to lead projects and collaborate cross-functionally.
ATS Keywords: User Acquisition, Mobile Advertising, Campaign Management, KPI Analysis, Ad Tech, Creative Analysis
ASSUMPTION: The interview process seems thorough but efficient, intended to assess both technical skills and cultural alignment.
🛠️ Tools & Technologies
- SDK Ad Networks
- Excel (Advanced Functions)
- SQL
- Mobile Measurement Partners (MMPs)
- Ad Tech Platforms
ASSUMPTION: Expectation is that candidates are proficient with a range of industry-specific analytical tools.
👔 Cultural Fit Considerations
Company Values:
- Diversity and inclusion
- Creativity and innovation
- Passion for gaming
Work Style:
- Collaborative and team-oriented
- Proactive and self-motivated
- Adaptable to change
Self-Assessment Questions:
- Do I thrive in a dynamic and creative environment?
- Am I comfortable managing large-scale projects independently?
- Can I work effectively in a multicultural team?
ASSUMPTION: The company seeks candidates who are not only skilled but also aligned with their core cultural values and work ethos.
⚠️ Potential Challenges
- Navigating complex and rapid changes in mobile advertising trends
- Managing high-pressure situations with large budgets
- Balancing the demands of cross-functional collaborations
- Maintaining a high level of creativity and innovation in strategies
ASSUMPTION: Potential challenges appear typical for high-stakes marketing roles in a competitive industry.
📈 Similar Roles Comparison
- This role is more strategic than junior-level positions requiring hands-on ad ops work.
- Compared to similar roles in different industries, gaming-focused positions require a strong understanding of player behavior and engagement.
- Senior roles at Socialpoint may offer unique opportunities for creative strategizing compared to similar roles in non-gaming industries.
ASSUMPTION: Candidates should specify their experience with gaming and digital entertainment to differentiate from standard digital marketing roles.
📝 Sample Projects
- Leading a user acquisition campaign for a new game launch.
- Conducting in-depth data analysis to optimize an existing game's monetization strategy.
- Representing the company at a major industry conference and networking to forge new strategic partnerships.
ASSUMPTION: Opportunities to manage projects of significant scale imply the involvement with cross-functional teams and strategic initiatives.
❓ Key Questions to Ask During Interview
- How does Socialpoint measure success in its user acquisition strategies?
- What are the biggest challenges you foresee in this role?
- How does the company encourage innovation within its teams?
- What cross-departmental collaborations are typical for this role?
- How does Socialpoint support career development and learning opportunities?
ASSUMPTION: Questions should empower candidates to assess company fit and growth opportunities while aligning their individual career goals with organizational objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Socialpoint Career Page
- Prepare a resume highlighting relevant experience and success in user acquisition.
- Include a cover letter outlining your passion for gaming and marketing strategy.
- Be ready to discuss case studies or success stories relevant to this role.
- Interviews may include a practical assessment of campaign strategy skills.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
