📌 Core Information
🔹 Job Title: Senior User Acquisition Analyst
🔹 Company: Wildlife Studios
🔹 Location: São Paulo, Brazil
🔹 Job Type: On-site, Full-time
🔹 Category: Computer Games
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing distribution strategies for games
- Managing budget allocation and operations of User Acquisition campaigns
- Optimizing campaigns to maximize revenue and ROI
- Maintaining communication with key stakeholders
- Driving innovation in user acquisition strategies
ASSUMPTION: This role requires a high level of autonomy and proactivity, with a focus on strategic planning and execution.
📋 Key Responsibilities
✅ Monitor, analyze, and optimize new user acquisition and retargeting campaigns to maximize revenue and ROI
✅ Craft and execute strategic marketing distribution plans for our games
✅ Contribute directly to expanding and engaging our player base through cross-functional teamwork
✅ Drive innovation on new strategies and tools of our user acquisition discipline
✅ Maintain communication with game directors, executives, and key stakeholders on user acquisition performance
✅ Develop an in-depth understanding of our games' vision, audience, monetization, and market positioning
ASSUMPTION: This role requires a strong analytical mindset and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Engineering, Computer Science, Business, or equivalent practical experience
Experience: Solid experience in user acquisition, performance marketing, banking, or consulting roles
Required Skills:
- Strong analytical, organizational, and communication skills
- Proficiency in programming, preferably in SQL, R, or Python
- Familiarity with A/B testing, multivariate testing, and other methodologies for evaluating creative performance
Preferred Skills:
- Familiarity with the mobile gaming industry landscape
- Experience managing UA channels for digital products
ASSUMPTION: A background in data analysis or a related field is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior User Acquisition Analyst in São Paulo, Brazil, the estimated salary range is R$ 15,000 - R$ 25,000 per month. This range is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement plan contributions
- Generous vacation and time-off policies
- Employee stock options
- Gym membership reimbursement
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for the role's demands
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wildlife Studios is a leading mobile gaming company based in São Paulo, Brazil. They develop and publish games that have been downloaded over 3.8 billion times globally.
Company Size: Wildlife Studios has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Wildlife Studios was founded in 2011 and has since grown to become one of the top mobile game developers and publishers in the world.
Company Description:
- Wildlife Studios is a global, diversified company with offices in Brazil, the United States, and Finland
- The company believes in games that are free-to-play and played on smartphones, the largest and fastest-growing platform
- Wildlife Studios offers a dynamic and innovative work environment, with a focus on creating unforgettable gaming experiences
Company Specialties:
- Mobile game development and publishing
- User acquisition and marketing
- Data analysis and strategy
Company Website: http://www.wildlifestudios.com
ASSUMPTION: Wildlife Studios' focus on global expansion and innovation makes it an attractive employer for candidates seeking international opportunities and growth.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in user acquisition and marketing.
Reporting Structure: The Senior User Acquisition Analyst will report directly to the User Acquisition Manager and work closely with game directors, executives, and other key stakeholders.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in São Paulo, Brazil. However, some flexibility may be available for remote work, depending on the candidate's qualifications and the company's needs.
Growth Opportunities:
- Potential career progression into management or leadership roles within the User Acquisition team
- Opportunities to work on multiple games and projects, gaining diverse experience in the mobile gaming industry
- Chance to contribute to the company's global expansion and growth
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Wildlife Studios' headquarters in São Paulo, Brazil, offers a modern and collaborative work environment, with state-of-the-art facilities and amenities.
Office Location(s): Rua Dr Renato Paes de Barros, 1017 - Vila Mariana, São Paulo - SP, 04530-001, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population
- The city offers a wide range of entertainment, dining, and recreational options, as well as excellent educational institutions and healthcare facilities
- São Paulo is a major hub for the technology and gaming industries, providing ample opportunities for networking and professional growth
Work Schedule: The work schedule for this role is typically Monday to Friday, from 9:00 AM to 6:00 PM, with flexibility for the role's demands. Some evening and weekend work may be required to meet project deadlines or attend industry events.
ASSUMPTION: The dynamic and fast-paced work environment at Wildlife Studios may require some flexibility in working hours to meet the demands of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the User Acquisition team
- Final interview with the User Acquisition Manager and other key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Understanding of user acquisition strategies and marketing principles
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past user acquisition campaigns and their outcomes to discuss during the interview
- Research Wildlife Studios' games and understand their target audiences to demonstrate your enthusiasm and knowledge
ATS Keywords: User Acquisition, Performance Marketing, Analytical Skills, Strategic Planning, Budget Management, Cross-Functional Teamwork, Innovation, Problem Solving, SQL, R, Python, A/B Testing, Multivariate Testing
ASSUMPTION: The application process for this role may vary depending on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- Excel and Google Sheets
- SQL databases
- Data visualization tools (e.g., Tableau, Power BI)
- User acquisition platforms (e.g., Facebook Ads, Google Ads, AppLovin, Unity)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's qualifications and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Liberate and elevate game creators
- Play to win
- Embrace diversity and inclusion
- Be bold, be different
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Do you have a proven track record of driving results through strategic planning and execution?
ASSUMPTION: Candidates who align with Wildlife Studios' values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- The dynamic and fast-paced work environment may require some flexibility in working hours
- The role involves managing a significant budget and requires a strong sense of responsibility and accountability
- The mobile gaming industry is highly competitive, and the role may involve working on multiple projects simultaneously
- The role requires a strong understanding of the mobile gaming industry landscape and trends
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development within the company.
📈 Similar Roles Comparison
- This role is similar to a Senior User Acquisition Manager, but with a focus on driving results for a specific game rather than managing a team
- Compared to other user acquisition roles in the gaming industry, this position offers a unique opportunity to work on a global scale and contribute to the company's expansion
- Career progression in this role may lead to management or leadership positions within the User Acquisition team or other departments within the company
ASSUMPTION: This role offers a unique opportunity for candidates seeking to gain experience in user acquisition and marketing within the mobile gaming industry.
📝 Sample Projects
- Developing and executing a user acquisition strategy for a new game launch
- Optimizing retargeting campaigns to improve ROI and reduce cost per acquisition
- Analyzing user data to identify trends and opportunities for engagement and monetization
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the company's overall growth and expansion strategy?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- What opportunities are there for professional growth and development within the User Acquisition team and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest and engagement in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past user acquisition campaigns and their outcomes to discuss during the interview
- Research Wildlife Studios' games and understand their target audiences to demonstrate your enthusiasm and knowledge
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
