📌 Core Information
🔹 Job Title: Senior Vice President, Brand Marketing
🔹 Company: Convene
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing and brand strategies
- Overseeing brand management for multiple brands within the portfolio
- Executing global marketing campaigns and demand generation processes
- Identifying and executing partnership opportunities to grow brand presence
- Driving client engagement and loyalty initiatives
ASSUMPTION: This role requires a strategic mindset, with the ability to balance both long-term vision and day-to-day execution.
📋 Key Responsibilities
✅ Developing and implementing overarching marketing and brand strategies
✅ Overseeing and nurturing the growth of multiple brands within the portfolio
✅ Coordinating and executing marketing campaigns, adapting strategies to local markets
✅ Identifying and executing on partnership opportunities to grow brand presence
✅ Developing and implementing initiatives to drive client engagement and loyalty
✅ Collaborating with product teams to create compelling messaging and positioning for various product offerings
✅ Leading the PR & Comms team, creating consistency across brand, marketing, communications, and PR messaging
✅ Building, mentoring, and leading a high-performing marketing team
✅ Utilizing market research, analytics, and performance metrics to guide strategy and optimize campaigns
✅ Working closely with cross-functional teams to ensure marketing initiatives support broader business goals
ASSUMPTION: This role requires strong leadership, analytical, and communication skills, as well as the ability to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Extensive marketing experience with a proven track record in managing multiple brands and executing successful marketing strategies for diverse product offerings
Required Skills:
- Strategic leadership and execution
- Brand management and global marketing execution
- Analytical skills and data-driven decision making
- Exceptional communication and presentation skills
- Brand aesthetic and visual ability
Preferred Skills:
- Experience in the hospitality industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand management and global marketing execution.
💰 Compensation & Benefits
Salary Range: $200,000 - $225,000 per year
Benefits:
- Health coverage for you and your family starting day one
- 24/7 virtual care through Centivo Care
- Employee Assistance Program
- Fertility and family planning through Kindbody
- Generous paid time off plus time off for your birthday
- Holiday closure each year
- Paid time off for new parents
- 401K plan with company matching
- Financial support for education
- Continuous professional and personal development support
- Employee recognition and reward programs
- Opportunities to volunteer, donate, and participate in community give-back initiatives
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is always recommended to verify the compensation details directly with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, and gather.
- The Convene portfolio comprises Convene, etc.venues by Convene, Club 75 by Convene, and Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, and building amenity centers.
- With hospitality at its core, each brand and product offers on-site culinary, in-room A/V, production services, and dedicated hospitality staffing resources.
Company Specialties:
- Meeting Rooms
- Off-Site Professional Meetings
- Conference Space
- Meeting Production
- Training and development
- Executive meetings
- Coworking
- Flexible office
- Shared office space
- Event Venue
Company Website: https://convene.com/
ASSUMPTION: Convene is a well-established company in the hospitality industry, with a strong focus on creating hospitality-driven experiences and uniquely designed destinations.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the CEO and serves as a member of the executive team
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow the brand portfolio and expand into new markets
- Opportunity to shape the brand strategy and drive the growth of the company
- Possibility to mentor and develop team members, contributing to their career growth
ASSUMPTION: This role offers significant growth opportunities, both for the individual and the company, as Convene continues to expand its brand portfolio and global presence.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 530 Fifth Avenue, New York, NY 10036, US
Geographic Context:
- New York City is a major global hub for the hospitality industry
- The office is located in Midtown Manhattan, a central business district with easy access to public transportation
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime
ASSUMPTION: The work environment is dynamic and fast-paced, reflecting the nature of the hospitality industry and the company's growth trajectory.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the CEO
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and brand management skills
- Leadership and team management abilities
- Analytical skills and data-driven decision-making capabilities
- Communication and presentation skills
- Cultural fit and alignment with Convene's values
Application Tips:
- Highlight your relevant experience in managing multiple brands and executing successful marketing strategies
- Demonstrate your ability to balance strategic vision with tactical execution
- Showcase your understanding of the hospitality industry and Convene's unique value proposition
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Brand Marketing, Strategic Leadership, Global Marketing, Partnerships, Client Engagement, Product Marketing, PR & Comms, Team Leadership, Data-Driven Decision Making, Stakeholder Collaboration, Innovation, Financial Acumen
ASSUMPTION: The application process may vary, and it is always recommended to check the company's career website or contact the HR team for the most up-to-date information.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required may vary depending on the role and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Genuine: We are authentic, honest, and transparent in all our interactions
- Relentless: We are driven, passionate, and committed to delivering exceptional results
- Integrity: We act with integrity and hold ourselves accountable to the highest ethical standards
- Teamwork: We collaborate, support, and empower each other to achieve our collective goals
Work Style:
- Fast-paced and dynamic, reflecting the nature of the hospitality industry
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Focused on delivering exceptional customer experiences and driving business growth
Self-Assessment Questions:
- Do you align with Convene's core values of Genuine, Relentless, Integrity, and Teamwork?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on collaboration and customer experience?
- Do you have a proven track record of managing multiple brands and executing successful marketing strategies?
ASSUMPTION: Convene values a strong cultural fit, with an emphasis on authenticity, collaboration, and a commitment to exceptional customer experiences.
⚠️ Potential Challenges
- The role requires a strong balance between strategic thinking and tactical execution
- The hospitality industry can be unpredictable and fast-paced, presenting unique challenges and opportunities
- The role may require occasional travel to other Convene locations or industry events
- The work environment can be demanding, with tight deadlines and high expectations
- The role may involve managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
ASSUMPTION: These challenges can be mitigated by strong leadership, effective communication, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on managing multiple brands within a global hospitality company
- Similar roles may include Chief Marketing Officer (CMO) or Vice President of Marketing positions in other hospitality or related industries
- Career progression may include advancing to a Chief Marketing Officer or Chief Brand Officer role within the company or moving into a similar role at a larger hospitality organization
ASSUMPTION: This role offers a unique opportunity to manage multiple brands within a growing global hospitality company, with potential for significant career growth and impact.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new brand launch
- Managing a global rebranding initiative for an existing brand within the portfolio
- Collaborating with product teams to create compelling messaging and positioning for new product offerings
- Identifying and executing on partnership opportunities to grow brand presence and thought leadership
- Developing and implementing innovative client engagement and loyalty initiatives
ASSUMPTION: These sample projects reflect the diverse and dynamic nature of the role, requiring strong strategic thinking, creativity, and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's long-term growth strategy?
- What are the biggest challenges facing the brand portfolio, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its long-term success, while also providing valuable insights into the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://convene.com/careers/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Convene's brand portfolio, industry trends, and the company's unique value proposition
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
- If invited to interview, be prepared to discuss your relevant experience, strategic thinking, and cultural fit with Convene
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
