📌 Core Information
🔹 Job Title: Senior Webinar and Partner Marketing Manager
🔹 Company: Later
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of webinar and co-marketing programs
- Cross-functional collaboration with various teams to ensure alignment and support for achieving demand generation goals
- Data-driven approach to campaign execution, with a focus on generating high-quality leads
- Proven track record of driving results through webinar and co-marketing campaigns
- Strong storytelling skills, creative expertise, and a partner-first mindset
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis skills. The ideal candidate will have a proven track record in driving results through webinar and co-marketing campaigns and be able to work effectively in a cross-functional environment.
📋 Key Responsibilities
✅ Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders
✅ Drive all aspects of production necessary for full funnel success including promotion, webinar hosting, and follow-up sequencing
✅ Identify, develop, and scale strategic co-marketing initiatives with industry leading organizations to drive shared value
✅ Have a deep understanding of Later and its target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers
✅ Operate with an audience-oriented approach, aligning campaigns with target audience to improve credibility, user experience, interaction rate, and conversion rates
✅ Utilize technical skillset and leadership ability to lead campaigns from the trenches, zooming back out to see how decisions impact the big picture and overarching company goals
✅ Utilize platform analytics, large datasets, and other tactic-specific reporting to understand campaign performance, identify trends, and draw actionable insights
✅ Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience
✅ Collaborate with cross-functional teams to ensure that leads generated are high-quality and that data flows smoothly between systems with accurate tracking and attribution
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a cross-functional environment. The ideal candidate will be able to balance multiple projects and deadlines while maintaining a high level of quality and accuracy.
🎯 Required Qualifications
Education: Bachelor's degree preferred (Marketing, Business, or Related)
Experience: 6+ years of experience in marketing, with 3-5+ years specifically in webinar production and partner co-marketing
Required Skills:
- Proven ownership of end-to-end webinar strategy (from planning to reporting)
- Hands-on experience with partner campaigns, including case studies and success metrics
- Strong background in data organization and tracking success of campaigns
- Excellent results orientation, with a proven record of performing to aggressive growth targets
- Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
- Extreme level of quality assurance for visual and written creative
- Flexibility and ability to work in a fast-paced and dynamic environment
- Ability to think outside the box
Preferred Skills:
- Experience with data visualization tools such as Mode and Looker
- Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo
- Experience in Contentful and Wordpress
ASSUMPTION: The ideal candidate will have a strong background in full funnel marketing campaigns and data organization, with a proven track record of driving results through webinar and co-marketing campaigns.
💰 Compensation & Benefits
Salary Range: $135,000 - $150,000
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the Chicago area. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Social Media and Influencer Marketing)
Company Size: 201-500 employees (Mid-size)
Founded: 2014 (11 years ago)
Company Description:
- Later is a leading social and influencer marketing solution and link in bio tool
- We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI
- Later is committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- and Link in bio tool
Company Website: later.com
ASSUMPTION: Later is a mid-sized company with a focus on social media and influencer marketing. The company is committed to fostering a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the VP of Demand Generation
Work Arrangement: Hybrid (Remote/On-site) - 2-3 days per week in the office
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a leadership role within the marketing team
- Opportunity to work on high-impact projects that drive business results
- Chance to learn from and collaborate with industry experts in social media and influencer marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and learn from industry experts.
🌍 Location & Work Environment
Office Type: Hybrid (Remote/On-site)
Office Location(s): 53 State St, Boston, Massachusetts 02109, US; Vancouver, BC, CA
Geographic Context:
- Chicago, Illinois, United States
- Midwestern region of the United States
- Large city with a population of approximately 2.7 million people
- Diverse cultural scene with numerous museums, theaters, and music venues
- Four distinct seasons with cold winters and hot summers
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2-3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. Chicago's diverse cultural scene and four distinct seasons provide a unique living experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring team
- Final interview with the VP of Demand Generation
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Campaign execution and project management skills
- Data analysis and reporting skills
- Cross-functional collaboration and communication skills
- Results orientation and ability to drive growth
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your ability to drive results through webinar and co-marketing campaigns
- Demonstrate your understanding of Later's target audiences and how you can help drive customer acquisition and retention
- Prepare for behavioral and skills-based interview questions that focus on your ability to work effectively in a cross-functional environment
- Research Later's company culture and values to ensure a good fit
ATS Keywords: Webinar Production, Partner Marketing, Campaign Strategy, Lead Generation, Data Analysis, Marketing Strategy, Cross-Functional Collaboration, Project Management, Marketing Execution
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, campaign execution, and data analysis skills. Demonstrating your ability to drive results through webinar and co-marketing campaigns will be crucial for success.
🛠️ Tools & Technologies
- Webinar hosting platforms (e.g., Zoom, GoToWebinar)
- Marketing automation tools (e.g., Hubspot, Marketo)
- CRM software (e.g., Salesforce)
- Data visualization tools (e.g., Mode, Looker)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and platforms, with a focus on webinar hosting, marketing automation, and data visualization.
👔 Cultural Fit Considerations
Company Values:
- Inclusion-first mindset
- Hiring and building teams for culture add rather than culture fit
- Fostering a diverse and equitable workplace
- Driving business outcomes through influencer marketing, social media management, and link in bio
Work Style:
- Proactive and results-driven
- Strategic and forward-thinking
- Curious and adaptable
- Collaborative and supportive
- Positive and resilient
- Emotionally intelligent and empathetic
Self-Assessment Questions:
- Do you align with Later's commitment to fostering an inclusion-first mindset and hiring for culture add rather than culture fit?
- Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
- Do you have a proven track record of driving results through webinar and co-marketing campaigns?
- Are you able to balance long-term goals with short-term needs while maintaining high standards and quality?
ASSUMPTION: Later places a strong emphasis on cultural fit, with a focus on diversity, inclusion, and emotional intelligence. Candidates should be proactive, results-driven, and comfortable working in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines while maintaining a high level of quality and accuracy
- Working effectively in a cross-functional environment with varying priorities and stakeholders
- Keeping up with industry trends and best practices in managed channels/tactics
- Identifying and capitalizing on new opportunities for innovation and experimentation
- Balancing long-term goals with short-term needs and shifting priorities
ASSUMPTION: The ideal candidate will be able to balance multiple projects and deadlines, work effectively in a cross-functional environment, and adapt to shifting priorities and industry trends.
📈 Similar Roles Comparison
- This role is unique in its focus on webinar and co-marketing programs, with a strategic and data-driven approach to campaign execution
- Similar roles in the industry may focus more on specific marketing channels or tactics, rather than a full-funnel approach
- Career paths for this role may include progression into leadership roles within the marketing team or transition into related fields such as product marketing or demand generation
ASSUMPTION: This role offers a unique opportunity to drive results through webinar and co-marketing campaigns, with potential for growth into leadership roles or related fields.
📝 Sample Projects
- Planning and executing a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders
- Developing and scaling strategic co-marketing initiatives with industry leading organizations to drive shared value
- Analyzing campaign performance data to identify trends, draw actionable insights, and refine campaigns and tactics for better engagement, conversion rates, and user experience
ASSUMPTION: The ideal candidate will have experience planning and executing webinar and co-marketing campaigns, with a strong background in data analysis and campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical webinar and co-marketing campaigns you've managed in previous roles?
- How do you approach data analysis and campaign optimization to drive better results?
- Can you provide an example of a successful webinar or co-marketing campaign you've executed, and what made it successful?
- How do you balance long-term goals with short-term needs and shifting priorities in your work?
- Can you describe your experience working in a cross-functional environment and how you've handled varying priorities and stakeholders?
ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience planning and executing webinar and co-marketing campaigns, with a strong background in data analysis and campaign optimization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and skills-based interview questions that focus on your ability to work effectively in a cross-functional environment
- Research Later's company culture and values to ensure a good fit
- Follow up with the hiring team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
