📌 Core Information
🔹 Job Title: SEO & AEO Strategist
🔹 Company: Fox Corporation
🔹 Location: Los Angeles, California, USA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (On-site 2 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a unified SEO and AEO strategy across Google, Bing, and generative AI tools.
- Collaborating with editorial, product, data, and engineering teams to drive organic performance.
- Optimizing content for both traditional search engines and emerging AI-powered platforms.
- Monitoring site performance and providing regular reporting on KPIs and technical health.
- Championing SEO and AEO best practices and providing training to teams across the organization.
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to drive organic growth and maintain technical SEO excellence across multiple platforms.
📋 Key Responsibilities
✅ Develop and execute a unified SEO and AEO strategy across Google, Bing, and generative AI tools.
✅ Conduct keyword research and competitive audits, balancing traditional SEO search intents with natural language query patterns.
✅ Structure and optimize content into LLM-friendly formats: FAQs, How-Tos, and Q&A blocks; A/B test schema implementations (FAQ, HowTo) to maximize AI inclusion.
✅ Monitor site performance using GA4, Google Search Console, Ahrefs, Datadog, and other internal dashboards; diagnose and resolve technical SEO issues.
✅ Optimize all on-page elements: metadata, header tags, internal linking, images, and city-level landing pages for hyperlocal visibility.
✅ Provide clear documentation and regular reporting on KPIs, technical health, and the business impact of AEO/SEO—weekly, monthly, quarterly, and annually.
✅ Champion SEO and AEO best practices across FoxOne; provide training and support for product, editorial, and engineering teams.
✅ Collaborate with the central Fox AEO/SEO team and key stakeholders to align on shared objectives and leverage global insights.
✅ Build and prioritize a clear optimization roadmap, track performance, and recommend initiatives based on impact and opportunity.
✅ Ensure Google feeds are functioning optimally and driving qualified traffic.
✅ Stay informed about search engine algorithm updates, emerging trends in zero-click search, and the shifting role of AI in search.
ASSUMPTION: This role requires a strong understanding of both SEO and AEO principles, as well as the ability to adapt to new trends and technologies in the search landscape.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience.
Experience: 5+ years of hands-on SEO experience, ideally in a video-first or media environment.
Required Skills:
- Proven track record driving organic growth and technical SEO success at scale.
- Strong understanding of AEO principles and how LLMs surface structured content.
- Experience working with or optimizing for generative AI tools such as ChatGPT, Gemini, or Perplexity.
- Proficiency with key SEO tools: Google Search Console, Ahrefs, Schema Validator, Mobile Friendliness tools, Datadog, etc.
- Strong grasp of core SEO concepts: on-page, off-page, indexing, crawling, Core Web Vitals, schema markup, and Google algorithm updates (Panda, Penguin, Hummingbird, etc.).
- Advanced skills in Excel (pivot tables, formulas, vlookups) and PowerPoint for data analysis and reporting.
- Detail-oriented and highly organized, with the ability to manage multiple priorities in a matrixed environment.
- Strong communicator and collaborator; able to influence stakeholders across teams.
Preferred Skills:
- Experience with GA4 and other data analysis tools.
- Familiarity with the media industry and video-first content.
ASSUMPTION: This role requires a high level of technical expertise and the ability to work effectively with multiple teams across the organization.
💰 Compensation & Benefits
Salary Range: $102,000.00 - $137,000.00 annually. This range is based on market research and considers the role's experience level, location, and the company's size. The final offer amount will be dependent on education, skills, experience, and location.
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) Plan
- Paid Time Off
- Other benefits in accordance with applicable plan documents
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (on-site 2 days per week).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production. Fox Corporation is a leading provider of news and entertainment content across various platforms, including broadcast television, cable, and streaming services.
Company Size: 10,001+ employees. As a large corporation, Fox offers a diverse range of opportunities and resources for employees, as well as a well-established infrastructure for growth and development.
Founded: 1986. Fox Corporation was founded by media mogul Rupert Murdoch and has since grown into a global media empire.
Company Description:
- Fox Corporation is a leading provider of news and entertainment content across various platforms, including broadcast television, cable, and streaming services.
- The company's portfolio includes iconic brands such as FOX News, FOX Sports, and the FOX Entertainment group, which encompasses a wide range of programming, including scripted and unscripted series, specials, and events.
- Fox also owns and operates 29 full-power broadcast television stations in the U.S., including stations affiliated with the FOX Network in nine of the top ten largest designated market areas.
Company Specialties:
- Broadcast Media
- Digital Media
- Local News
- Streaming Media
- Advertising
Company Website: foxcorporation.com
ASSUMPTION: Fox Corporation's extensive portfolio and large employee base provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a high level of technical expertise and strategic thinking, as well as the ability to collaborate effectively with multiple teams across the organization.
Reporting Structure: This role reports directly to the Senior Director of SEO & AEO and works closely with editorial, product, data, and engineering teams.
Work Arrangement: Hybrid (on-site 2 days per week). This arrangement allows for flexibility while also facilitating collaboration and knowledge-sharing with on-site colleagues.
Growth Opportunities:
- As a mid-sized to large corporation, Fox Corporation offers numerous opportunities for career advancement and professional development.
- This role provides the opportunity to work on high-impact projects and collaborate with various teams, fostering growth and skill development.
- The company's diverse portfolio of brands and platforms offers potential career paths in related fields, such as content strategy, data analysis, or team leadership.
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in SEO, AEO, or related fields within a large, established media corporation.
🌍 Location & Work Environment
Office Type: Hybrid (on-site 2 days per week). The FoxOne office is located in Los Angeles, California, and offers a modern, collaborative work environment designed to facilitate productivity and creativity.
Office Location(s): 10201 W. Pico Blvd, Los Angeles, CA 90064, USA
Geographic Context:
- Los Angeles is a major hub for the entertainment industry, offering numerous networking opportunities and cultural attractions.
- The city's diverse population and vibrant arts scene provide a rich environment for creative and innovative thinking.
- Los Angeles' Mediterranean climate and numerous outdoor activities make it an attractive place to live and work.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (on-site 2 days per week). This schedule allows for a healthy work-life balance while also facilitating collaboration and knowledge-sharing with on-site colleagues.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing the flexibility to work remotely while also fostering collaboration and camaraderie with on-site colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final on-site or virtual interview with key stakeholders
Key Assessment Areas:
- Technical SEO and AEO expertise
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO and AEO experience and skills.
- Be prepared to discuss your approach to keyword research, content optimization, and technical SEO in the interview.
- Demonstrate your understanding of the role's responsibilities and the company's mission and values.
- Showcase your ability to work effectively with multiple teams and stakeholders.
ATS Keywords: SEO, AEO, keyword research, content optimization, technical SEO, data analysis, collaboration, reporting, schema markup, GA4, Google Search Console, Ahrefs, Excel, PowerPoint, generative AI, communication
ASSUMPTION: Fox Corporation's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, ensuring that they are well-suited for the role and the organization.
🛠️ Tools & Technologies
- Google Search Console
- Ahrefs
- Schema Validator
- Mobile Friendliness tools
- Datadog
- GA4
- Excel
- PowerPoint
- Generative AI tools (e.g., ChatGPT, Gemini, Perplexity)
ASSUMPTION: This role requires proficiency with various SEO and data analysis tools, as well as a strong understanding of how to leverage these tools to drive organic performance and maintain technical SEO excellence.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Quality
- Respect
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to new ideas
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you have a proven track record of driving organic growth and maintaining technical SEO excellence?
- Are you open to learning and adapting to new trends and technologies in the search landscape?
ASSUMPTION: Fox Corporation values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning. Candidates who align with these values and work styles are more likely to succeed in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrixed environment
- Keeping up with the rapidly evolving landscape of SEO and AEO best practices
- Balancing the need for short-term results with long-term strategic planning
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on both SEO and AEO strategy, requiring a strong understanding of both traditional search engines and emerging AI-powered platforms.
- While similar roles may exist within the media industry, this position is distinguished by its emphasis on driving organic growth and maintaining technical SEO excellence across multiple platforms.
- Career paths for this role may include advancement to senior leadership positions within the SEO and AEO field or transition to related roles within the media industry, such as content strategy or data analysis.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of SEO and AEO strategy, requiring a strong understanding of both traditional search engines and emerging AI-powered platforms.
📝 Sample Projects
- Developing and executing a unified SEO and AEO strategy for a newly launched video streaming platform
- Optimizing content for both traditional search engines and emerging AI-powered platforms, such as ChatGPT or Gemini
- Conducting keyword research and competitive audits to inform content strategy and drive organic growth
ASSUMPTION: These sample projects illustrate the types of initiatives this role may be involved in, highlighting the need for strong technical expertise, strategic thinking, and collaboration with multiple teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader SEO and AEO strategy for FoxOne?
- How does the company support the professional development and growth of its employees, particularly in the SEO and AEO field?
- Can you provide examples of how the company has adapted to changes in the search landscape, such as the rise of AI-powered platforms?
- How does the company balance the need for short-term results with long-term strategic planning in its SEO and AEO efforts?
- What is the company's approach to remote work and collaboration with remote team members and stakeholders?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your ability to think critically about the challenges and opportunities presented by the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant SEO and AEO experience and skills.
- Prepare for the technical assessment or case study by brushing up on your SEO and AEO knowledge and reviewing the latest trends and best practices in the field.
- Research the company and the role to demonstrate your understanding of the organization's mission, values, and the responsibilities of the position.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
