📌 Core Information
🔹 Job Title: Web Content and SEO Manager - Hawthorn East
🔹 Company: Coles Group
🔹 Location: Hawthorn East, Melbourne, VIC 3123, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO and content strategy aligned to business goals
- Leading content optimisation to improve organic search rankings and traffic
- Managing relationships with SEO agencies and internal teams
- Reviewing analytics and insights to identify growth opportunities
- Embedding SEO best practices across marketing and influencing stakeholders
ASSUMPTION: This role requires a balance of strategic thinking and hands-on delivery, with a focus on data-driven decision making and collaboration across teams.
📋 Key Responsibilities
✅ Developing and executing SEO and content strategy aligned to business goals
✅ Leading content optimisation to improve organic search rankings and traffic
✅ Managing relationships with SEO agencies and internal teams to deliver high-impact projects
✅ Reviewing analytics and insights to identify opportunities for growth and efficiency
✅ Embedding SEO best practice across marketing, influencing stakeholders along the way
✅ Staying ahead of search trends to drive innovation and maintain competitive edge
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, with a strong focus on data and customer experience.
🎯 Required Qualifications
Education: Degree in marketing or related field
Experience: 5+ years of experience in SEO, preferably in-house, coming from a medium to large organisation
Required Skills:
- Strong knowledge of SEO, content marketing, and eComm trends
- Excellent analytical skills, with experience using BI tools to generate insights
- Experience managing agencies, budgets, and mentoring teams
- Strong stakeholder management and influencing skills
Preferred Skills:
- Experience working with top-tier agency partners
- Proven track record of driving business growth through SEO and content strategies
ASSUMPTION: Candidates with a proven track record in SEO and content marketing, along with strong analytical and stakeholder management skills, will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Melbourne, the estimated salary range for this position is AU$120,000 - AU$150,000 per annum. This estimate takes into account the level of experience required and the size of the company.
Benefits:
- Flexible working options
- Office perks (gym facility, fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub, school holiday program)
- Discounts (5% discount on supermarket and liquor purchases, additional periods of double discount, hotdeals exclusive to team members)
- Reward through recognition (digital recognition platform 'mythanks')
- Opportunities for learning and development
- Paid parental leave
- Investment in your future (annual team member share plan offer)
Working Hours: Full-time position with standard business hours, potentially flexible based on team and project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically supermarket and liquor retail operations, online, manufacturing, cleaning, and trolley services, drivers, supply chain, and commercial and corporate services.
Company Size: Coles Group is a large organisation with over 115,000 team members across Australia.
Founded: Coles Group was founded in 1914 and has grown to become one of the biggest employers in Australia.
Company Description:
- Coles Group is home to some of Australia’s iconic and most trusted brands.
- Their vision is to become the most trusted retailer in Australia and grow long-term shareholder value.
- Their purpose is Helping Australians eat and live better every day.
Company Specialties:
- Retail
- Customer Service
- Buying
- Merchandise
- Retail Marketing
- Supply Chain Logistics
- Store Development
- Retail Operations
- Multichannel Retail
- Customer Insights and Loyalty
- Retail Technology
- Financial Services
- Supermarkets
- Food & Beverage
- Technology
- Digital
- and Convenience
Company Website: colescareers.com.au
ASSUMPTION: Coles Group is a large, established retailer with a diverse range of brands and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a strategic mindset and experience in leading SEO and content initiatives.
Reporting Structure: The Web Content and SEO Manager will report directly to the Head of Digital Marketing and work closely with various internal teams and external agencies.
Work Arrangement: This role is based in Hawthorn East, Melbourne, with a hybrid work arrangement that combines on-site and remote work.
Growth Opportunities:
- Potential to grow into a leadership role within the digital marketing team.
- Opportunities to work on high-impulse projects and drive business growth.
- Chance to gain experience working with top-tier agency partners and internal experts.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the business and advance their career within the organisation.
🌍 Location & Work Environment
Office Type: Coles Group's headquarters is a modern, collaborative workspace with various amenities to support team members' well-being and productivity.
Office Location(s): 800-838 Toorak Rd, Melbourne, VIC 3123, Australia
Geographic Context:
- Hawthorn East is a suburb of Melbourne, located approximately 6 kilometers east of the Melbourne CBD.
- The area is well-connected by public transportation, with easy access to trams, trains, and buses.
- Hawthorn East offers a mix of residential, commercial, and retail spaces, with plenty of cafes, restaurants, and shops nearby.
Work Schedule: Standard business hours with flexibility based on team and project needs.
ASSUMPTION: The work environment at Coles Group's headquarters is designed to support collaboration, productivity, and work-life balance, with a range of amenities and flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Digital Marketing
Key Assessment Areas:
- SEO and content marketing expertise
- Analytical skills and data-driven decision making
- Stakeholder management and communication skills
- Cultural fit and alignment with Coles Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO and content marketing experience, as well as any relevant industry-specific achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, stakeholder management experience, and ability to drive results in a fast-paced environment.
- Research Coles Group's values and be ready to discuss how your personal values align with the company's.
ATS Keywords: SEO, content marketing, data analysis, stakeholder management, agency management, e-commerce trends, strategic thinking, customer experience, content optimisation, digital innovation, analytics, search trends, business growth
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO and content marketing expertise, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- SEO platforms (e.g., SEMrush, Ahrefs, Moz)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: The Web Content and SEO Manager will be expected to have experience with a range of SEO platforms, content management systems, and analytics tools to effectively perform their role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers at the heart of everything we do.
- Integrity: We act with honesty and integrity in all our interactions.
- Respect: We value and respect each other, our customers, and our communities.
- Accountability: We take responsibility for our actions and deliver on our commitments.
- Innovation: We continuously seek new and better ways to serve our customers and grow our business.
Work Style:
- Collaborative: The Web Content and SEO Manager will work closely with various internal teams and external agencies to deliver high-impact projects.
- Data-driven: This role requires a strong focus on data analysis and insights to inform decision-making and strategy.
- Fast-paced: The digital marketing team operates in a dynamic and fast-paced environment, requiring adaptability and a proactive approach.
Self-Assessment Questions:
- Do I have a proven track record of driving business growth through SEO and content strategies?
- Am I comfortable working in a fast-paced, collaborative environment and managing multiple stakeholders?
- Do I have strong analytical skills and a data-driven mindset?
ASSUMPTION: Coles Group values candidates who are customer-obsessed, act with integrity, and demonstrate a strong work ethic, with a focus on collaboration, data-driven decision making, and innovation.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- There may be a need to balance strategic planning with hands-on execution, which can be challenging at times.
- The role involves managing external agencies, which can present unique challenges in terms of communication and project management.
- Working in a large organisation may require navigating complex internal structures and processes.
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that the right candidate will be able to navigate effectively.
📈 Similar Roles Comparison
- Compared to other SEO and content management roles, this position offers a unique opportunity to work with a major Australian retailer and drive business growth through digital channels.
- Industry-specific context: The retail industry is highly competitive, with a strong focus on customer experience and digital innovation.
- Career path comparison: This role offers a clear path to progression within the digital marketing team and potentially into leadership positions within the organisation.
ASSUMPTION: This role provides a unique opportunity to work with a major Australian retailer and drive business growth through digital channels, with a clear path for career progression within the organisation.
📝 Sample Projects
- Developing and executing a comprehensive SEO and content strategy for Coles' website and App, driving a 20% increase in organic traffic within the first six months.
- Collaborating with internal teams and external agencies to optimise content for search engines, improving conversion rates by 15% across key categories.
- Conducting regular keyword research and competitor analysis to identify new opportunities for growth and maintain Coles' competitive edge in the digital landscape.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Web Content and SEO Manager may be involved in, highlighting the strategic and hands-on nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing team?
- How does Coles Group support the professional development and growth of its team members?
- What are the key priorities for this role in the first 90 days?
- How does Coles Group measure the success of its SEO and content initiatives?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO and content marketing experience, as well as any relevant industry-specific achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, stakeholder management experience, and ability to drive results in a fast-paced environment.
- Research Coles Group's values and be ready to discuss how your personal values align with the company's.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
