📌 Core Information
🔹 Job Title: SEO Analyst
🔹 Company: RYNO Strategic Solutions
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of SEO accounts and monitoring campaign progress
- Developing and implementing SEO strategies tailored to clients' goals
- Collaborating with other departments to fulfill campaign requirements
- Staying current on the latest local SEO and algorithm updates
ASSUMPTION: This role requires a balance of analytical and creative thinking, with a strong emphasis on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Perform keyword research based on client goals and campaign focus
✅ Review and analyze clients' sites for areas of improvement
✅ Assign SEO content and develop market strategies
✅ Strategize ways to improve and track site performance
✅ Consult with PPC account manager to synchronize efforts
✅ Coordinate fulfillment of campaign requirements with other respective departments
✅ Stay current on the latest local SEO and algorithm updates
✅ Other duties as assigned by management
ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on delivering high-quality results that drive client success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ months of current SEO account management experience (including Local SEO)
Required Skills:
- Proficiency with Screaming Frog, Search Console, and Analytics
- Experience with keyword tools such as Semrush, Ahrefs, Moz, or Conductor
- Thorough understanding of current SEO techniques with an interest in continuing education and improvement
- Basic WordPress experience
- Excellent grammatical and verbal skills
Preferred Skills:
- Organized with strong time management skills
- Ability to work in a fast-paced environment with tight deadlines
- Performance case studies showcasing keyword decisions based on research, link-building strategies, on and off-page implementation, and performance outcome
- A strong eye for detail and a strive to consistently produce quality work
- A team player who enjoys collaborating with others
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role.
💰 Compensation & Benefits
Salary Range: $50,000 to $55,000 per year (USD)
Benefits:
- Remote-first culture with flexible work options
- Performance-based bonuses
- Medical, Dental, Vision, and Life Insurance
- 401(k) matching
- 6 weeks of paid parental leave
- $2,000 annual tuition reimbursement
- Wellness stipend
- Monthly data stipend
- Paid vacation and sick time off
- 10 paid holidays
- Paid days for a Cause
- Paid birthday holiday
- Comprehensive Employee Assistance Program
- Leadership and career advancement opportunities
- Anniversary rewards
- Inclusion, Diversity, Equity & Access (IDEA) Committee
- Awesome team merch!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for SEO Analyst roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: RYNO Strategic Solutions specializes in digital marketing services for the home services industry, with a focus on SEO, PPC, and web design.
Company Size: 51-200 employees
Founded: 2007
Company Description:
- RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ employees offering exceptional internet marketing services since 2008.
- The company stays ahead of its competition with top-notch proprietary strategies, tracking, and reporting, ensuring total transparency for its customers.
- RYNO is dedicated to helping home service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.
Company Specialties:
- Website Design & Development
- Search Engine Optimization (SEO)
- Pay Per Click Ad Management (PPC)
- iPad/iPhone App Design & Development
- Social Media Marketing
- Service Industry Call Answering Service
Company Website: RYNOss.com
ASSUMPTION: RYNO Strategic Solutions is a well-established company with a strong focus on innovation and customer success, making it an attractive place to grow one's career in digital marketing.
📊 Role Analysis
Career Level: Entry to Mid-level
Reporting Structure: This role reports directly to the SEO Manager or similar position.
Work Arrangement: Remote OK, with flexible work hours and a focus on results-driven performance.
Growth Opportunities:
- Progression to Senior SEO Analyst or SEO Manager roles
- Expansion into related fields, such as PPC or Social Media Marketing
- Internal training and development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career in digital marketing.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from home or a co-working space
Office Location(s): Phoenix, Arizona (headquarters)
Geographic Context:
- The United States offers a diverse range of industries and markets for SEO professionals to explore.
- Working remotely allows for greater flexibility and the ability to work from various locations within the country.
- The Phoenix, Arizona area has a thriving tech industry and a growing number of digital marketing agencies.
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results-driven performance.
ASSUMPTION: The remote-first work environment offers a high degree of flexibility and the opportunity to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- Technical assessment or case study review
- Interview with the SEO Manager or similar position
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and tools
- Research the company and its clients to show your interest and enthusiasm
ATS Keywords: SEO, Account Management, Keyword Research, Site Analysis, Campaign Strategy, PPC, Local SEO, GBP Optimization, Screaming Frog, Search Console, Analytics, Keyword Tools, WordPress
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical SEO skills, as well as their ability to work collaboratively and adapt to new challenges.
🛠️ Tools & Technologies
- Screaming Frog
- Search Console
- Analytics
- Semrush, Ahrefs, Moz, or Conductor
- WordPress
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity and transparency in every interaction
- Excellence in all aspects of work
- Accountability for successes and failures
- Innovation and continuous learning
- Objectivity in decision-making
Work Style:
- Self-motivated and results-driven
- Strong communication and collaboration skills
- Adaptable and willing to learn
- Detail-oriented and quality-focused
Self-Assessment Questions:
- Do you have a strong commitment to integrity and transparency in your work?
- Are you able to work independently and manage your time effectively?
- Do you have a growth mindset and a willingness to learn from feedback?
ASSUMPTION: Candidates who align with RYNO Strategic Solutions' values and work style will be the best fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple client accounts and prioritizing tasks effectively
- Keeping up with the latest SEO trends and algorithm updates
- Working remotely and maintaining a consistent work-life balance
- Collaborating with team members across different time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other SEO Analyst roles, this position offers a competitive salary range and comprehensive benefits package.
- RYNO Strategic Solutions' focus on the home services industry provides a unique opportunity to work with a diverse range of clients.
- This role offers significant growth potential, with opportunities to advance to senior-level positions or explore related fields within digital marketing.
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth when evaluating this role against similar positions in the industry.
📝 Sample Projects
- Conducting keyword research and on-page optimization for a national HVAC client
- Developing and implementing a local SEO strategy for a regional plumbing company
- Analyzing and improving the site structure and performance of an electrical services website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from technical SEO work to strategic planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO campaign lifecycle and how this role fits into it?
- How does RYNO Strategic Solutions support the professional development of its SEO team members?
- Can you provide an example of a successful SEO campaign and the strategies used to achieve those results?
- What are the key performance indicators (KPIs) used to measure the success of SEO campaigns, and how are they tracked and reported?
- How does RYNO Strategic Solutions collaborate with its clients to ensure their unique needs and goals are met?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and tools
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
