📌 Core Information
🔹 Job Title: SEO Analyst
🔹 Company: dentsu
🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting with planning, reviewing, and optimizing SEO initiatives
- Proactively managing client data to ensure optimal campaign performance
- Participating in weekly calls and providing insights on campaign trends
- Monitoring activity, analyzing site performance, and identifying areas of opportunity
- Supporting the team in reporting and other day-to-day tasks
ASSUMPTION: This role is ideal for individuals seeking to gain practical experience in SEO and data analysis within the advertising industry.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of SEO tasks
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Gathers data analysis and participates in weekly calls to discuss campaign performance
✅ Monitors activity, analyzes, and reports on site performance while identifying areas of opportunity
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: The role requires strong attention to detail, analytical skills, and the ability to work effectively within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in SEO, digital marketing, or a related field
Required Skills:
- Proficient in SEO best practices and tools
- Strong analytical and data interpretation skills
- Excellent communication and reporting skills
- Proficient in Microsoft Office Suite (Excel, PowerPoint)
- Familiarity with Google Analytics and other SEO tools
Preferred Skills:
- Experience with SEO software (e.g., SEMrush, Ahrefs, Moz)
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: While not required, previous experience in SEO or digital marketing is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level SEO roles in Chennai)
Benefits:
- Health insurance
- Retirement plans
- Employee assistance programs
- Training and development opportunities
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level SEO roles in Chennai. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a global network, offering a wide range of services to clients worldwide.
Company Description:
- dentsu is a global advertising and marketing communications agency, delivering innovative solutions to clients across various industries.
- The company focuses on data-driven insights and creative storytelling to help brands connect with audiences effectively.
- dentsu is committed to sustainability and responsible business practices, aiming to create a positive impact on society and the environment.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven solutions
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's global presence and diverse client base offer exciting opportunities for professionals seeking international exposure and varied project experiences.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, providing an excellent starting point for a career in SEO and digital marketing.
Reporting Structure: The SEO Analyst will report directly to the SEO Manager or similar role within the organization.
Work Arrangement: This role is on-site, with flexible work arrangements available, including remote work options.
Growth Opportunities:
- Progression to SEO Executive or similar roles within the organization
- Expansion into other areas of digital marketing or advertising
- International assignments and exposure to global clients
ASSUMPTION: With dentsu's extensive global network and diverse service offerings, there are numerous opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Chennai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers
Geographic Context:
- Chennai is a major metropolitan city in India, offering a mix of traditional culture and modern urban living.
- The city is known for its rich history, vibrant arts scene, and diverse culinary landscape.
- Chennai's strategic location on the eastern coast of India provides easy access to major markets and tourist destinations.
Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, flexibility may be required based on project demands and client needs.
ASSUMPTION: Chennai's vibrant culture and strategic location offer an attractive work-life balance for professionals seeking to advance their careers in a dynamic and growing market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- SEO knowledge and skills
- Analytical and problem-solving abilities
- Communication and reporting skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume to highlight relevant SEO and digital marketing experience
- Prepare examples of SEO campaigns or projects you've worked on, demonstrating your skills and achievements
- Research dentsu's clients and industry focus to show your understanding of the business and its priorities
ATS Keywords: SEO, digital marketing, campaign management, data analysis, performance monitoring, trend analysis, client management, reporting, advertising services
ASSUMPTION: As a large global organization, dentsu's application process may vary depending on the specific role and location. Applicants should be prepared for a thorough and comprehensive interview process.
🛠️ Tools & Technologies
- SEO software (e.g., SEMrush, Ahrefs, Moz)
- Google Analytics
- Microsoft Office Suite (Excel, PowerPoint)
- HTML and CSS (basic knowledge)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the client's requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Excellence
- Sustainability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for data analysis and a keen eye for detail?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative setting and enjoy working with diverse teams?
ASSUMPTION: dentsu values candidates who demonstrate a strong work ethic, a commitment to continuous learning, and a passion for driving innovative solutions for clients.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest SEO trends and algorithm changes, necessitating continuous learning and adaptation
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Adapting to the unique cultural and business environments of dentsu's global client base
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development within the organization.
📈 Similar Roles Comparison
- Compared to SEO Specialist roles, this position focuses more on day-to-day execution and less on strategic planning and client management
- Within the advertising services industry, SEO Analyst roles may vary in terms of the specific tools and technologies used, as well as the size and scope of client campaigns
- Career progression from this role may include advancement to SEO Executive, SEO Manager, or other related positions within the organization
ASSUMPTION: Applicants should research similar roles within the industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Conducting keyword research and on-page optimization for a client's website to improve organic search rankings
- Analyzing competitor SEO strategies and identifying opportunities for differentiation and improvement
- Developing and implementing link-building campaigns to enhance a client's website authority and visibility
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the SEO Analyst role. Actual projects may vary depending on the specific client and campaign requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the team currently, and how can this role contribute to addressing them?
- How does dentsu support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does dentsu foster a culture of innovation and collaboration within its teams?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO and digital marketing experience, as well as any transferable skills from other industries
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
- If applicable, prepare examples of SEO campaigns or projects you've worked on, demonstrating your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
