SEO ANALYST

📌 Core Information

🔹 Job Title: SEO Analyst

🔹 Company: IPG Mediabrands

🔹 Location: Colombia

🔹 Job Type: On-site, Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital strategies for brands with a focus on SEO objectives
• Creating follow-up reports and capitalizing on results to improve organic traffic KPIs
• Collaborating with cross-functional teams to ensure SEO activities align with overall marketing goals
• Staying up-to-date with the latest SEO trends and best practices

ASSUMPTION: This role requires a strong understanding of SEO principles and a data-driven approach to optimize organic traffic for assigned brands.

📋 Key Responsibilities

✅ Develop and implement SEO strategies for assigned brands to improve organic traffic and visibility

✅ Conduct keyword research and on-page optimization to enhance search engine rankings

✅ Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and Semrush

✅ Collaborate with content and creative teams to ensure SEO best practices are integrated into content development

✅ Stay up-to-date with the latest SEO trends and algorithm changes, and adjust strategies accordingly

ASSUMPTION: This role requires a proactive approach to staying informed about industry developments and a strong ability to analyze and interpret data to drive informed decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Publicidad, Comunicación Social, Administración de empresas, Ingeniería industrial, or a related field

Experience: 2-3 years of experience in SEO or digital marketing

Required Skills:

• Proficient in SEO tools such as Moz Pro, Screaming Frog, Analytics, Search Console, and Semrush
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Fluency in Spanish and English (C1 level)

Preferred Skills:

• Certification in Google Adwords and Analytics
• Experience with marketing automation tools
• Familiarity with programming languages (e.g., HTML, CSS, JavaScript)

ASSUMPTION: Candidates with a strong academic background in relevant fields and a proven track record in SEO or digital marketing are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: The average salary for an SEO Analyst in Colombia is approximately COP 3,500,000 - 5,000,000 per month, depending on experience and qualifications. IPG Mediabrands' salary offer is likely to fall within this range.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and growth within the organization
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM)

ASSUMPTION: IPG Mediabrands is likely to offer a competitive salary and benefits package in line with industry standards for this role and location.