🔹 Job Title: SEO Analyst
🔹 Company: Rogue Fitness
🔹 Location: Columbus, Ohio
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Columbus, Ohio)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of technical SEO expertise and a strong analytical mindset. The ideal candidate will have a proven track record of driving organic traffic growth and be passionate about the fitness industry.
✅ Develop and implement SEO strategies to increase organic traffic and conversions
✅ Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities
✅ Optimize on-page elements, metadata, and internal linking for maximum search engine performance
✅ Audit and improve site architecture, crawlability, and indexability to enhance rankings
✅ Propose improvements for structured data and mobile-first best practices
✅ Identify and address SEO issues such as site errors, duplicate content, and broken links
✅ Create high-quality, SEO-optimized content
✅ Optimize landing pages, product pages, and blog posts to align with search intent and conversion goals
✅ Track and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush
✅ Conduct A/B testing to refine strategies based on data insights
✅ Stay updated on Google algorithm changes, industry trends, and competitor practices to adjust strategies proactively
ASSUMPTION: This role involves a mix of strategic planning, technical implementation, and data analysis. The SEO Analyst will need to collaborate with various teams to ensure the success of SEO initiatives.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on SEO experience, preferably in a strategic or technical role
Required Skills:
Preferred Skills:
ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in technical SEO and a deep understanding of the fitness industry are most likely to succeed.
Salary Range: $70,000 - $120,000 per year (Based on industry standards for SEO Analyst roles with 5-10 years of experience in the Retail sector)
Benefits:
Working Hours: Full-time, on-site position in Columbus, Ohio. Standard business hours with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Analyst roles with similar experience levels in the Retail sector. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
Industry: Retail, specifically focused on strength and conditioning equipment
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2006, with a history of growth and expansion in the fitness industry
Company Description:
Company Specialties:
Company Website: http://www.roguefitness.com
ASSUMPTION: Rogue Fitness is a well-established company in the fitness industry, with a strong reputation for quality products and a commitment to serving serious athletes.
Career Level: Mid-level, with opportunities for growth and advancement within the SEO team and the broader organization
Reporting Structure: This role reports directly to the SEO Manager and works closely with the Marketing, Content, and Web Development teams
Work Arrangement: On-site in Columbus, Ohio, with occasional flexibility for remote work
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work in a specialized field within a growing industry, with ample opportunities for professional development and advancement.
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): 545 E 5th Ave, Columbus, Ohio 43201, US
Geographic Context:
Work Schedule: Standard business hours, Monday through Friday, with occasional flexibility for remote work
ASSUMPTION: The on-site work environment at Rogue Fitness provides ample opportunities for collaboration and knowledge-sharing among team members.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, Technical SEO, Keyword Research, Competitor Analysis, Content Optimization, Google Analytics, Google Search Console, SEMrush, A/B Testing, Fitness Industry, CrossFit, Olympic Lifting, Powerlifting
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical SEO skills and cultural fit.
ASSUMPTION: The SEO Analyst will be expected to be proficient in a range of SEO tools and platforms, with a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Rogue Fitness' company values and work style are most likely to succeed in this role and contribute to the company's ongoing success.
ASSUMPTION: The SEO Analyst will need to be proactive, adaptable, and results-driven to overcome these challenges and contribute to the company's success.
ASSUMPTION: Candidates with a strong background in technical SEO and a deep understanding of the fitness industry are most likely to succeed in this role.
ASSUMPTION: These sample projects are designed to showcase the SEO Analyst's technical skills, analytical mindset, and understanding of the fitness industry.
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.