SEO Analyst Manager

📌 Core Information

🔹 Job Title: SEO Analyst Manager

🔹 Company: SurveyMonkey

🔹 Location: Ottawa, Ontario, Canada

🔹 Job Type: Full-time, Hybrid (1 day per week in-office)

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading global search engine optimization efforts for SurveyMonkey.com
• Partnering with cross-functional teams to embed SEO into larger marketing and product initiatives
• Monitoring site health and performance to detect and diagnose anomalies
• Supporting technical SEO initiatives and collaborating with engineering for site performance enhancements

ASSUMPTION: This role requires a strong technical SEO background and experience working with cross-functional teams. The hybrid work arrangement allows for in-person collaboration while maintaining flexibility.

📋 Key Responsibilities

✅ Leading reporting and performance analysis for the SEO channel, including regular updates and deep dives into international search trends

✅ Monitoring site health and performance to detect and diagnose anomalies, content decay, keyword cannibalization, and emerging opportunities

✅ Supporting technical SEO initiatives such as indexation, hreflang implementation, crawlability, and mobile optimization

✅ Conducting log file analysis to improve crawling and indexing efficiency across a large-scale ecosystem

✅ Collaborating with engineering to identify and execute site performance enhancements

✅ Driving internal linking strategies and contributing to a world-class AI Search Experience

✅ Partnering with cross-functional teams content, design, development to embed SEO into larger marketing and product initiatives

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on technical SEO work. Strong communication skills are essential for collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of hands-on SEO experience with a strong track record in technical and strategic SEO

Required Skills:

• Advanced analytical skills with the ability to interpret complex data sets and derive actionable insights
• Proficiency in Python, R, or BigQuery (a plus)
• Experience with log file analysis and understanding of how crawling impacts organic performance
• Strong communication skills and a collaborative, cross-functional mindset
• Familiarity with combining SEO and PPC data to create holistic performance views
• Ability to present data-driven narratives that inform strategy and engage stakeholders
• Experience using SEOclarity (a bonus)

Preferred Skills:

• Fluency in multiple languages (a plus)
• Experience working with international teams

ASSUMPTION: Candidates should have a solid foundation in SEO, with a focus on technical aspects and data analysis. Experience with international SEO is a plus.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on experience and market rates for SEO Manager roles in Canada)

Benefits:

• Learning and development opportunities, including Curiosity Week
• Inclusive workplace with a focus on employee growth
• Annual holiday refresh and week of service
• C.H.O.I.C.E Fund for employee flexibility

Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with 1 day per week in the office.

ASSUMPTION: The salary range is estimated based on market data for SEO Manager roles in Canada. Benefits are based on the information provided by SurveyMonkey.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 1999 (as SurveyMonkey)

Company Description:

• World’s most popular platform for surveys and forms, built for business and loved by users
• Combines powerful capabilities with intuitive design to serve various use cases
• Trusted by millions, from startups to Fortune 500 companies, helping teams gather insights and drive business growth

Company Specialties:

• Customer experience
• Employee engagement
• Market research
• Payment and registration forms

Company Website: surveymonkey.com

ASSUMPTION: SurveyMonkey is a well-established company in the software development industry, focusing on survey and form solutions for businesses.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: This role reports directly to the Senior Manager, SEO

Work Arrangement: Hybrid, with 1 day per week in the office

Growth Opportunities:

• Potential to grow within the SEO team or explore other marketing and product roles
• Opportunities to work on international projects and expand SEO expertise
• Chance to mentor junior team members and develop leadership skills

ASSUMPTION: This role offers growth opportunities through international SEO experience, team leadership, and potential career progression within the company.

🌍 Location & Work Environment

Office Type: Hybrid (1 day per week in-office)

Office Location(s): 200 Laurier Ave W, Ottawa, Ontario K1P 6M7, Canada

Geographic Context:

• Ottawa is the capital city of Canada, offering a mix of urban and outdoor activities
• Home to many tech companies and startups, providing ample networking opportunities
• Known for its vibrant arts, culture, and food scenes

Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical SEO assessment
• On-site interview with the SEO team and other stakeholders
• Final interview with the Senior Manager, SEO

Key Assessment Areas:

• Technical SEO knowledge and skills
• Data analysis and interpretation
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
• Research SurveyMonkey's products, competitors, and industry trends to show your enthusiasm and preparation

ATS Keywords: SEO, Technical SEO, Data Analysis, Python, R, BigQuery, Log File Analysis, Crawlability, Mobile Optimization, Internal Linking, Collaboration, PPC, Data Presentation, Growth Mindset, SEOclarity

ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, data analysis abilities, and cultural fit within the team and company.

🛠️ Tools & Technologies

• SEOclarity
• Google Analytics
• Google Search Console
• SEMrush or Ahrefs
• Screaming Frog
• Python, R, or BigQuery

ASSUMPTION: The SEO team uses a mix of SEO-specific tools, data analysis software, and Google products to monitor and optimize the website's performance.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Integrity
• Customer focus
• Humble confidence
• One SurveyMonkey

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and curious
• Results-oriented and actionable

Self-Assessment Questions:

• How do you stay curious and up-to-date with the latest SEO trends and best practices?
• Can you provide an example of a time when you had to collaborate with a cross-functional team to achieve a common goal?
• How do you approach data analysis and presenting data-driven narratives to stakeholders?

ASSUMPTION: SurveyMonkey values a data-driven, collaborative, and curious work environment. Candidates should be able to demonstrate their fit with these values and work styles.

⚠️ Potential Challenges

• Managing a large-scale SEO project with international search trends and multiple teams
• Keeping up with evolving algorithms and industry trends in SEO
• Balancing technical SEO work with strategic planning and stakeholder communication
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: This role presents unique challenges related to its scale, international scope, and hybrid work arrangement. Candidates should be prepared to manage these aspects effectively.

📈 Similar Roles Comparison

• Unlike other SEO Manager roles, this position focuses on global search engine optimization for a single platform (SurveyMonkey.com)
• International SEO experience is crucial for this role, as it involves monitoring and optimizing search performance across multiple countries and languages
• Career progression opportunities may include growing within the SEO team or exploring other marketing and product roles within the company

ASSUMPTION: This role differs from other SEO Manager positions due to its focus on a single platform and international SEO requirements. Career growth opportunities are available within the SEO team and across the company.

📝 Sample Projects

• Conducting a comprehensive SEO audit of SurveyMonkey.com to identify and address technical SEO issues
• Developing and implementing an international SEO strategy to improve search visibility and organic traffic in target markets
• Collaborating with the engineering team to optimize site performance and improve crawling and indexing efficiency

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the mix of technical SEO, data analysis, and strategic planning required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's structure and how this role fits within it?
• How does the SEO team collaborate with other marketing and product teams to embed SEO into larger initiatives?
• What are the biggest SEO challenges facing SurveyMonkey.com, and how can this role address them?
• How does SurveyMonkey support the professional development and growth of its SEO team members?
• What are the most important priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and growth opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/surveymonkey/jobs/7008515
• Tailor your resume to highlight relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare for the technical SEO assessment by reviewing SEO best practices and tools
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.