📌 Core Information
🔹 Job Title: SEO Analyst, Porch
🔹 Company: Porch Group
🔹 Location: MX Remote
🔹 Job Type: Full-Time, Remote
🔹 Category: Software Development
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Supporting SEO strategies across multiple brands to improve organic search presence
- Conducting keyword research and analyzing search trends
- Assisting with on-page optimizations and tracking SEO performance
- Collaborating with cross-functional teams such as Editorial, UX, and Engineering
- Testing new SEO tactics and strategies
ASSUMPTION: This role requires a balance of technical SEO skills and the ability to work effectively with various teams to drive organic growth.
📋 Key Responsibilities
✅ Implementing on-page and off-page SEO strategies to increase organic traffic and brand visibility
✅ Conducting keyword research to identify opportunities that support content strategy and improve search rankings
✅ Analyzing organic search data to identify trends, insights, and optimization opportunities
✅ Working with Editorial and UX teams to optimize content for search engines and user experience
✅ Tracking and reporting on SEO performance through dashboards and regular reports using tools like Google Analytics, Google Search Console, and Looker Studio
✅ Monitoring competitor activity and search engine algorithm updates to stay informed and make proactive recommendations
✅ Collaborating with the broader marketing team to align SEO efforts with business goals
✅ Contributing to testing and experimenting with new SEO tactics and strategies
ASSUMPTION: The role may evolve over time as the company grows and SEO strategies develop.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience)
Experience: 3-5 years of experience in SEO, preferably in a content-driven environment
Required Skills:
- Strong analytical skills with experience interpreting marketing performance data
- Familiarity with SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Google Search Console
- Basic knowledge of HTML and an understanding of on-page SEO best practices
- Proficiency with data tools like Microsoft Excel, Google Analytics, and Looker/Looker Studio
- Ability to collaborate cross-functionally with teams like Editorial, UX, and Engineering
- Strong written and verbal communication skills
- Proactive, curious mindset and a desire to learn and grow within the SEO field
Preferred Skills:
- Experience with data visualization tools
- Fluency in Spanish
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage, but the company values skills and potential over specific experience.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for SEO Analyst roles with 3-5 years of experience)
Benefits:
- Paid initial training and ongoing training opportunities
- Career growth opportunities within the team
- Remote work with support from the team
- Work-life balance with no commute
Working Hours: Full-time, typically 40 hours per week with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Porch Group operates in the Software Development industry, focusing on vertical software and insurance platforms for homebuyers.
Company Size: Porch Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Porch Group was founded in 2013 and went public in 2020, indicating a stable and established company with room for growth.
Company Description:
- Porch Group is a leading vertical software and insurance platform for homebuyers, helping them move, maintain, and protect their homes.
- The company differentiates itself by providing the best services for homebuyers, led by advantaged underwriting in insurance, to protect the whole home.
- Porch Group has built deep relationships with approximately 30,000 companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.
Company Specialties:
- Data
- Marketplaces
- UX and UI
- Home improvement
- Software
Company Website: porchgroup.com
ASSUMPTION: Porch Group's focus on home services and software development provides a unique opportunity for candidates interested in the home improvement and technology sectors.
📊 Role Analysis
Career Level: This role is suitable for candidates with 3-5 years of experience in SEO, seeking to grow their career in a mid-sized company with opportunities for advancement.
Reporting Structure: The SEO Analyst will report directly to the SEO Manager and collaborate with cross-functional teams such as Editorial, UX, and Engineering.
Work Arrangement: This is a remote, full-time position with no requirement for on-site work.
Growth Opportunities:
- As the company grows, there may be opportunities for the SEO Analyst to take on more responsibilities or move into a management role.
- The SEO team may expand, providing opportunities for the SEO Analyst to mentor new team members.
- Porch Group's focus on innovation and growth may present opportunities for the SEO Analyst to work on new projects or initiatives.
ASSUMPTION: The SEO Analyst's growth opportunities will depend on the company's performance and the individual's skills and contributions.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required.
Office Location(s): N/A (Remote work only)
Geographic Context:
- Porch Group is headquartered in Seattle, Washington, but this role is remote and can be performed from anywhere in the United States.
- The company operates in the home services and software development industries, which may require some knowledge of the home improvement and technology sectors.
- The remote work environment may provide opportunities for the SEO Analyst to work from different locations or time zones.
Work Schedule: Full-time, typically 40 hours per week with flexible scheduling to accommodate the SEO Analyst's needs and the team's requirements.
ASSUMPTION: The remote work environment may require the SEO Analyst to have strong self-motivation, time management, and communication skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the Porch Group careers website.
- Candidates who meet the qualifications will be invited for a video call to discuss their background and experience.
- Successful candidates may be invited for additional virtual interviews or assessments before an offer is extended.
Key Assessment Areas:
- SEO knowledge and experience
- Analytical skills and data interpretation
- Collaboration and communication skills
- Problem-solving and critical thinking
- Alignment with Porch Group's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and skills relevant to this role.
- Be prepared to discuss your experience with SEO tools, data analysis, and on-page optimization.
- Demonstrate your ability to work collaboratively with cross-functional teams and adapt to a remote work environment.
- Research Porch Group's company values and be ready to discuss how your personal values align with the company's mission.
ATS Keywords: SEO, keyword research, on-page optimization, data analysis, Google Analytics, Google Search Console, Looker Studio, collaboration, communication, remote work
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- SEMRush
- Ahrefs
- Screaming Frog
- Google Search Console
- Google Analytics
- Looker/Looker Studio
- Microsoft Excel
- HTML
ASSUMPTION: The SEO Analyst may be required to learn and use additional tools or technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Remote work requires strong self-motivation and time management skills.
- The SEO team values collaboration and open communication to drive organic growth.
- Porch Group encourages a data-driven approach to decision-making and continuous learning.
Self-Assessment Questions:
- Do you have a proven track record of driving organic growth through SEO strategies?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you passionate about staying up-to-date with the latest SEO trends and algorithm updates?
ASSUMPTION: Candidates who align with Porch Group's company values and work style are more likely to succeed in the role and contribute to the company's growth.
⚠️ Potential Challenges
- The remote work environment may require strong self-motivation and time management skills.
- The SEO Analyst may need to manage multiple projects and priorities, requiring strong organizational skills.
- SEO is a rapidly evolving field, and the SEO Analyst may need to stay up-to-date with the latest trends and algorithm updates.
- The SEO Analyst may need to work with cross-functional teams, requiring strong collaboration and communication skills.
ASSUMPTION: The SEO Analyst's ability to overcome these challenges will depend on their skills, experience, and adaptability.
📈 Similar Roles Comparison
- This role is similar to an SEO Specialist or SEO Coordinator, but with a greater emphasis on collaboration and cross-functional teamwork.
- Porch Group's focus on home services and software development provides a unique opportunity for candidates interested in the home improvement and technology sectors.
- This role may provide more opportunities for growth and advancement within the company compared to similar roles at smaller organizations.
ASSUMPTION: The SEO Analyst's career path may vary depending on the company's growth and the individual's skills and contributions.
📝 Sample Projects
- Conducting a comprehensive keyword research project to identify high-volume, low-difficulty keywords for a new content campaign.
- Analyzing competitor backlink profiles to identify link-building opportunities and inform content strategy.
- Optimizing on-page elements, such as meta tags, headers, and internal linking, to improve search engine rankings and organic traffic.
ASSUMPTION: The SEO Analyst's projects may vary depending on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within the organization?
- How does Porch Group measure the success of its SEO strategies, and what key performance indicators (KPIs) are most important?
- What opportunities are there for professional growth and development within the SEO team and Porch Group as a whole?
- How does Porch Group support its remote employees, and what resources are available to help me succeed in this role?
- Can you provide an example of a recent SEO project or campaign that the team has worked on, and what were the outcomes?
ASSUMPTION: The SEO Analyst's ability to ask insightful questions demonstrates their interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Porch Group's careers website.
- Tailor your resume and cover letter to highlight your SEO experience and skills relevant to this role.
- Prepare for video call interviews by researching Porch Group's company values and mission, and practicing your responses to common SEO and behavioral interview questions.
- If invited for additional interviews, be prepared to discuss your experience with SEO tools, data analysis, and on-page optimization, as well as your ability to work collaboratively with cross-functional teams.
- Follow up with the hiring manager after each interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
