📌 Core Information
🔹 Job Title: SEO and Digital Marketing Specialist
🔹 Company: MCI
🔹 Location: Angeles City, Philippines
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to improve online visibility and drive website traffic
- Optimizing website content and implementing SEO techniques to enhance search engine rankings
- Managing digital advertising campaigns across various platforms to maximize ROI
- Analyzing performance metrics and using data-driven insights to inform strategic decision-making
- Collaborating with cross-functional teams to create engaging and SEO-friendly content
ASSUMPTION: This role requires a strong understanding of search engine algorithms, ranking factors, and best practices in SEO and digital marketing. The ideal candidate will have experience in managing digital advertising campaigns and analyzing performance metrics.
📋 Key Responsibilities
✅ Conduct keyword research, competitor analysis, and website audits to identify SEO opportunities and areas for improvement
✅ Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility
✅ Develop and implement link building strategies to increase domain authority and enhance organic search performance
✅ Create and optimize engaging and SEO-friendly content for websites, blogs, social media, and other digital platforms
✅ Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels
✅ Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives
✅ Conduct A/B testing and experimentation to optimize ad copy, visuals, landing pages, and conversion paths for improved performance
✅ Develop and implement social media strategies to increase brand awareness, engage followers, and drive traffic to digital properties
✅ Monitor website traffic, user behavior, and conversion metrics using web analytics tools such as Google Analytics
✅ Generate regular reports, dashboards, and performance insights to communicate key findings, trends, and recommendations to stakeholders
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Associate Degree, Certification in Communications, Digital Media, or Equivalent combination of Training and Experience
Experience: Proven experience in SEO, digital marketing, or related roles, with a strong understanding of search engine algorithms, ranking factors, and best practices
Required Skills:
- Proficiency in SEO tools and software, such as Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms
- Hands-on experience with digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC channels
- Knowledge of social media platforms, content management systems (CMS), and email marketing platforms
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent written and verbal communication skills, with the ability to create compelling content and articulate ideas effectively
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and collaborate with cross-functional teams
- Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends, emerging technologies, and digital marketing innovations
Preferred Skills:
- Familiarity with HTML, CSS, and JavaScript
- Experience with CRM and marketing automation tools
- Bilingual or multilingual skills
ASSUMPTION: The ideal candidate will have a proven track record of success in SEO and digital marketing, with a strong portfolio of past projects and campaigns. They will be highly motivated, driven, and dedicated to their work.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 50,000 per month (Based on experience level and industry standards for SEO and Digital Marketing Specialists in the Philippines)
Benefits:
- HMO, Medical and Dental Coverage
- Free meal during training
- Career growth and learning opportunities
- Allowances (Rice, Clothing, Laundry, Meal)
- Performance and loyalty bonuses
- Frequent disinfection, fogging of workplace
- Opportunities for growth and promotion
- Employee shuttle services
- Company retreats and off-site events
- In-office rewards, raffles, recognition gifts, and treats
Working Hours: 40 hours per week, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO and Digital Marketing Specialists in the Philippines. The actual salary may vary depending on the candidate's experience level and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: MCI is a global leader in tech-enabled business services, specializing in contact center outsourcing, business process outsourcing (BPO), and IT services. They help clients do more for less by delivering scalable, agile solutions tailored to their needs.
Company Size: MCI has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: MCI was founded in 2002 and has since grown to become a global company with locations in the United States, Canada, the Philippines, and other countries.
Company Description:
- MCI combines the strength of global scale with the personalized touch of smaller, agile teams to deliver exceptional customer engagement, sales, and retention services with empathy and expertise.
- The company offers a comprehensive BPO-as-a-Service (BPOaaS) model, providing flexible, end-to-end solutions for companies looking to optimize their operations.
- MCI's portfolio of companies offers synergistic services, including contact center management, business process outsourcing (BPO), Omnichannel CX deployment, IT services, software and app development, customer experience management, inside sales, and collections/account receivable management.
Company Specialties:
- Business Process Outsourcing
- Customer Contact Software
- Contact Center Service
- Call Center Services
- Customer Service
- Inside Sales
- Chat
- Market Research
- Reporting & Analytics
- Customer Lifecycle Management
- Software Integration Service
- Machine Learning and AI
- BPO
- RPA
- NLP
- IT Services Schedule 70
- Temporary Administrative and Professional Services TAPS 736
- Collections
- Claims Processing
- and Federal Contracting
Company Website: https://www.mci.world/
ASSUMPTION: MCI's diverse portfolio of services and global presence make it an attractive employer for candidates seeking a dynamic and challenging work environment with opportunities for growth and career advancement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The SEO and Digital Marketing Specialist will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role is on-site, with the possibility of remote work as needed. The work arrangement may vary depending on the specific needs of the business and the candidate's preferences.
Growth Opportunities:
- Progression to a Senior SEO and Digital Marketing Specialist or similar role with increased responsibilities and leadership opportunities
- Transition to a management or executive role within the marketing department or another department within the organization
- Expansion into related fields, such as content strategy, product marketing, or digital transformation
ASSUMPTION: The SEO and Digital Marketing Specialist role offers a clear path for career growth and development within the marketing department and the organization as a whole.
🌍 Location & Work Environment
Office Type: MCI's office in Angeles City, Philippines, is a modern, professional environment with state-of-the-art facilities and amenities to support employee productivity and comfort.
Office Location(s): Lot 16-A Fil-Am Friendship Hwy, Angeles City, Philippines
Geographic Context:
- Angeles City is located in the province of Pampanga, approximately 80 kilometers north of Manila, the capital of the Philippines
- The city is known for its vibrant culture, rich history, and diverse economy, with a strong focus on business process outsourcing (BPO) and other industries
- Angeles City offers a mix of urban and rural environments, with easy access to natural attractions, shopping centers, and entertainment options
Work Schedule: The work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. The work schedule may vary depending on the specific needs of the business and the candidate's preferences.
ASSUMPTION: The work environment at MCI's Angeles City office is designed to be collaborative, inclusive, and supportive of employee productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager or a member of the marketing team
- Final interview with the director or another senior-level executive within the organization
- Background and reference check
- Job offer and onboarding
Key Assessment Areas:
- Technical skills and knowledge of SEO, digital marketing, and related tools and platforms
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with MCI's values and work environment
- Adaptability and willingness to learn and grow in the role
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in SEO and digital marketing
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Showcase your portfolio or examples of past projects and campaigns to demonstrate your expertise and creativity
- Research MCI's company culture, values, and mission to ensure a strong fit with your personal and professional goals
ATS Keywords: SEO, Digital Marketing, SEO Specialist, Marketing Specialist, SEO Tools, Digital Advertising, PPC, Social Media Marketing, Web Analytics, Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, SEO Strategy, Content Marketing, Marketing Campaigns, Performance Metrics, A/B Testing, Conversion Optimization, Marketing Reporting, Data Analysis, Marketing Automation, CRM, CMS, HTML, CSS, JavaScript
ASSUMPTION: The interview process for the SEO and Digital Marketing Specialist role at MCI is designed to assess the candidate's technical skills, cultural fit, and potential for growth and success within the organization.
🛠️ Tools & Technologies
- SEO tools and software, such as Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms
- Digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC channels
- Social media platforms, content management systems (CMS), and email marketing platforms
- Web analytics tools, such as Google Analytics
- CRM and marketing automation tools
- HTML, CSS, and JavaScript
ASSUMPTION: The SEO and Digital Marketing Specialist will be expected to have proficiency in the tools and technologies listed above, with the ability to learn and adapt to new tools and platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: MCI prioritizes the needs and satisfaction of its clients and their customers above all else
- Integrity: MCI upholds the highest ethical standards in all aspects of its business operations
- Excellence: MCI strives for continuous improvement and innovation in all that it does
- Collaboration: MCI fosters a culture of teamwork, open communication, and mutual respect
- Empowerment: MCI empowers its employees to take ownership of their roles and contribute to the company's success
Work Style:
- MCI's work environment is fast-paced, dynamic, and results-driven, with a strong focus on performance and accountability
- The company values initiative, creativity, and innovation in all aspects of its operations
- MCI encourages a healthy work-life balance, with flexible work arrangements and supportive benefits packages
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you committed to upholding the highest ethical standards in all aspects of your work?
- Do you have a proven track record of success in SEO and digital marketing, with a strong portfolio of past projects and campaigns?
- Are you comfortable working in a fast-paced, dynamic, and results-driven environment?
- Do you have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams?
- Are you adaptable, resilient, and willing to learn and grow in your role?
ASSUMPTION: The ideal candidate for the SEO and Digital Marketing Specialist role at MCI will be highly motivated, driven, and dedicated to their work, with a strong portfolio of past projects and campaigns and a proven track record of success in SEO and digital marketing.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The SEO and Digital Marketing Specialist may need to manage external vendors and agencies, requiring strong communication and project management skills
- The role may involve working with sensitive client data, requiring a high level of confidentiality and attention to detail
- The work environment may be fast-paced and dynamic, with a strong focus on performance and accountability
- The role may require occasional travel to other MCI locations or client sites
ASSUMPTION: The SEO and Digital Marketing Specialist role at MCI offers a challenging and rewarding work environment with opportunities for growth and career advancement. However, the role also presents potential challenges that require strong problem-solving skills, adaptability, and a commitment to excellence.
📈 Similar Roles Comparison
- SEO and Digital Marketing Specialist vs. SEO Specialist: The SEO and Digital Marketing Specialist role is broader in scope, requiring a strong understanding of digital advertising, social media marketing, and other aspects of digital marketing in addition to SEO. The SEO Specialist role focuses primarily on SEO strategies and tactics.
- SEO and Digital Marketing Specialist vs. Digital Marketing Specialist: The SEO and Digital Marketing Specialist role requires a strong understanding of SEO strategies and tactics, while the Digital Marketing Specialist role may focus more on other aspects of digital marketing, such as social media marketing, content marketing, or email marketing.
- SEO and Digital Marketing Specialist vs. Marketing Manager: The SEO and Digital Marketing Specialist role is typically a mid-level role, while the Marketing Manager role is a senior-level role with more strategic and leadership responsibilities. The SEO and Digital Marketing Specialist may report directly to the Marketing Manager or another senior-level marketing executive.
ASSUMPTION: The SEO and Digital Marketing Specialist role at MCI is distinct from other marketing roles in its focus on SEO strategies and tactics, as well as its requirement for a strong understanding of digital advertising, social media marketing, and other aspects of digital marketing.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic and a 25% increase in online sales
- Managing a digital advertising campaign for a B2B software company, generating a 20% increase in qualified leads and a 15% reduction in cost per acquisition
- Optimizing the content and metadata of a corporate website for a Fortune 500 company, improving search engine rankings and driving a 25% increase in organic traffic
ASSUMPTION: The SEO and Digital Marketing Specialist role at MCI offers a diverse range of projects and campaigns, allowing the successful candidate to gain experience in various aspects of SEO and digital marketing and make a significant impact on the company's bottom line.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to SEO and digital marketing, and how this role fits into the broader marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its SEO and Digital Marketing Specialists?
- Can you provide examples of successful SEO and digital marketing campaigns that the company has executed in the past, and what made them successful?
- How does the company measure the performance of its SEO and digital marketing efforts, and what metrics are most important to track?
- What is the company's approach to working with external vendors and agencies, and how does this role fit into those relationships?
ASSUMPTION: The interview process for the SEO and Digital Marketing Specialist role at MCI is designed to assess the candidate's technical skills, cultural fit, and potential for growth and success within the organization. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MCI Careers portal
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in SEO and digital marketing
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Showcase your portfolio or examples of past projects and campaigns to demonstrate your expertise and creativity
- Research MCI's company culture, values, and mission to ensure a strong fit with your personal and professional goals
- Follow up with the HR department or the hiring manager within one week of submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
