📌 Core Information
🔹 Job Title: SEO and Website Manager
🔹 Company: Logiwa
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing Logiwa’s digital footprint, including SEO, GEO, and digital advertising campaigns
- Optimizing inbound demand generation and increasing brand awareness in target markets
- Collaborating with marketing peers to devise and execute a digital strategy
- Analyzing website traffic and user behavior to identify optimization opportunities
- Managing Logiwa’s website, including content updates and landing page creation
ASSUMPTION: This role requires a strategic mindset, with the ability to balance both tactical execution and long-term planning. A strong understanding of SEO, GEO, and PPC best practices is essential for success in this position.
📋 Key Responsibilities
✅ Manage all aspects of Logiwa’s paid and organic search engine campaigns
✅ Manage daily operations and ongoing maintenance of Logiwa’s website
✅ Update website content, landing pages, and navigation as needed
✅ Analyze website traffic and user behavior using tools like Search Console and GA4
✅ Identify and optimize SEO/GEO opportunities to support overall business growth
✅ Ensure proper tracking and attribution for all campaigns in our CRM (HubSpot) and provide regular reports on all inbound activity
✅ Manage our pay-per-lead and pay per click campaigns with 3rd party lead source partners
✅ Manage our digital advertising campaigns with 3rd party media companies
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently and collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: At least 4-5 years of experience in B2B SaaS marketing, preferably in the warehouse management or supply chain industry
Required Skills:
- Knowledge of HTML/CSS
- Experience with website performance and optimization tools
- Strong troubleshooting skills and attention to detail
- Ability to develop and present quarter-long strategic plans matching web/paid tactics to business goals
- Proven experience developing and executing successful SEO/PPC campaigns to drive qualified leads in the B2B space
- Familiarity with CRM/marketing automation software, specifically with Hubspot
- Familiarity with SEO and analytics tools, including SEMrush and Google Analytics
- Experience with website management in Wordpress
- Open-minded attitude and the ability to synthesize multiple inputs; demonstrated analytical and value synthesis skills
- Strong communication and writing skills
Preferred Skills:
- Fluency in additional languages
- Experience with A/B testing and conversion rate optimization
ASSUMPTION: Candidates with experience in the supply chain or warehouse management industry may have a competitive advantage in understanding Logiwa's products and services.
💰 Compensation & Benefits
Salary Range: $90,000 to $105,000 per year
Benefits:
- Flexibility to work fully remote or hybrid
- 15 days of paid time off, 5 personal days annually, and 12 paid company holidays, including your birthday
- 100% employer-paid health and dental insurance
- Vision, life, legal, and pet insurance
- 401(K) and free access to a confidential certified financial advisor
- Employee Assistance Program
- Community engagement opportunities like quarterly volunteer days
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Logiwa operates in the software development industry, specializing in cloud-based warehouse management and fulfillment solutions for high-volume fulfillment networks, DTC brands, and 3PLs.
Company Size: Logiwa is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.
Founded: Logiwa was founded in 2017, with a mission to revolutionize high-volume fulfillment with a focus on customer-centric, AI-driven technology.
Company Description:
- Logiwa offers a cloud-native Fulfillment Management System (FMS) that optimizes operations with a focus on customer-centric, AI-driven technology
- The company serves a wide range of clients, including DTC brands, 3PLs, and high-volume fulfillment networks
- Logiwa is committed to helping companies launch, grow, and scale their direct-to-consumer fulfillment businesses
Company Specialties:
- Inventory Management System
- Order Fulfillment System
- Warehouse Management System
- Inventory Management Software
- WMS
- Supply Chain Intelligence
- Warehouse Management Software
- Retail
- Online Retailer
- Cloud Services
- Inventory Software
- Supply Chain Management
- 3PL Software
- Wholesale
- E-Commerce
- SaaS
- Software as a Service
- and fulfillment centers
Company Website: https://www.logiwa.com
ASSUMPTION: Logiwa's focus on AI-driven technology and customer-centric solutions sets it apart in the industry, providing unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The SEO and Website Manager will report directly to the VP of Marketing and collaborate with cross-functional teams, including product, sales, and customer success.
Work Arrangement: This role is offered as a hybrid position, with the option to work fully remote or on-site at Logiwa's Chicago headquarters.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior SEO Manager or Marketing Manager
- Expansion into other areas of the business, such as product management or customer success
- Potential to lead and mentor junior marketing team members as the company grows
ASSUMPTION: Logiwa's commitment to growth and innovation provides ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Logiwa's headquarters is located in Chicago, Illinois, with a modern and collaborative work environment.
Office Location(s): 233 S Wacker Dr, Suite 4400, Chicago, Illinois 60606, US
Geographic Context:
- Chicago is a major hub for technology, finance, and commerce, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural attractions, including museums, theaters, and music venues
- Chicago's central location and extensive transportation infrastructure make it an ideal base for serving both domestic and international markets
Work Schedule: The hybrid work arrangement offers flexibility, with the option to work remotely or on-site at the Chicago headquarters.
ASSUMPTION: Logiwa's central location in Chicago provides easy access to major transportation hubs and a vibrant cultural scene, making it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Technical assessment or case study presentation
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the VP of Marketing or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Technical skills and knowledge of SEO, GEO, and PPC best practices
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Logiwa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your SEO, GEO, and PPC campaign successes and the results you achieved
- Demonstrate your understanding of Logiwa's products and services and how your skills and experience align with the company's mission and values
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
ATS Keywords: SEO, GEO, PPC, B2B Marketing, Digital Advertising, CRM Software, Marketing Automation, Website Management, HTML, CSS, Google Analytics, SEMrush, Troubleshooting, Communication, Analytical Skills, Strategic Planning
ASSUMPTION: Logiwa's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- SEMrush
- Google Analytics
- HubSpot (CRM and Marketing Automation)
- WordPress
- HTML/CSS
- Google Search Console
- GA4 (Google Analytics 4)
- Various digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to managing Logiwa's digital footprint and optimizing inbound demand generation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Logiwa prioritizes the needs and preferences of its customers, ensuring that its products and services meet their unique requirements
- Innovative: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
- Collaborative: Logiwa values teamwork and cross-functional collaboration, with a focus on collective success and shared goals
Work Style:
- Logiwa offers a flexible and supportive work environment, with a focus on work-life balance and employee well-being
- The company encourages open communication and active listening, with a commitment to fostering a positive and inclusive culture
- Logiwa values diversity and inclusion, with a commitment to creating an equitable and accessible work environment for all employees
Self-Assessment Questions:
- Do you have a proven track record of driving qualified leads and increasing brand awareness through SEO, GEO, and PPC campaigns?
- Are you comfortable working in a fast-paced, dynamic environment, with a focus on continuous learning and improvement?
- Do you thrive in a collaborative, team-oriented work environment, with a focus on collective success and shared goals?
ASSUMPTION: Logiwa's values and work style are essential considerations for candidates, as they provide insight into the company's culture and the expectations for employees.
⚠️ Potential Challenges
- The role may require occasional work on weekends or evenings to manage digital advertising campaigns or respond to critical website issues
- Logiwa's fast-paced growth may present challenges in keeping up with the company's evolving needs and priorities
- The hybrid work arrangement may require occasional travel to the Chicago headquarters for team meetings or training sessions
- The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
ASSUMPTION: These challenges are inherent in the role and the company's fast-paced growth, but they also present opportunities for professional development and career advancement.
📈 Similar Roles Comparison
- Compared to other SEO and Website Manager roles, this position offers a unique opportunity to work in a fast-growing, innovative company focused on AI-driven technology and customer-centric solutions
- Logiwa's focus on the supply chain and warehouse management industry sets it apart from other B2B SaaS companies, providing a niche expertise for candidates with relevant experience
- This role offers ample opportunities for career advancement and professional development, with a clear path for growth within the marketing department and the company as a whole
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth and advancement when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve Logiwa's organic search rankings and drive targeted traffic to the company's website
- Managing a successful digital advertising campaign to generate qualified leads and increase brand awareness in target markets
- Optimizing Logiwa's website for improved user experience and conversion rates, with a focus on mobile responsiveness and accessibility
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic focus required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Logiwa support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Logiwa foster a culture of collaboration and cross-functional teamwork?
- What are the most significant challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Logiwa's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your SEO, GEO, and PPC campaign successes
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
- If selected for an interview, be prepared to discuss your approach to SEO, GEO, and PPC campaign management, as well as your understanding of Logiwa's products and services
- Follow up with the hiring manager or HR team within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
