SEO Channel Lead (m/w/d) | 100% remote

📌 Core Information

🔹 Job Title: SEO Channel Lead (m/w/d) | 100% remote

🔹 Company: hurra.com

🔹 Location: Remote (Worldwide)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% remote

🚀 Job Overview

Key aspects of this role include:

• Leading and developing a team of SEO specialists
• Developing tailored SEO strategies for clients to drive growth
• Ensuring the success of SEO measures through data-driven decisions
• Cross-channel understanding and budget allocation for optimal results
• Continuous innovation and optimization of projects

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO and its interaction with other digital marketing channels.

📋 Key Responsibilities

✅ Team Leadership and Development: Lead a team of SEO specialists, fostering their professional and strategic growth. Act as a sparring partner, encourage innovative solutions, and facilitate team exchange.

✅ Client Success and Growth: Develop customized SEO strategies for clients, focusing on performance improvement and brand awareness to achieve clear business objectives.

✅ Cross-Channel Understanding: Leverage your understanding of SEO's interaction with other channels like Search, Shopping, and Programmatic Advertising to allocate budgets effectively.

✅ Data-Driven Decision Making: Conduct in-depth analyses, interpret data, and derive concrete action recommendations to support informed decisions and maximize SEO results.

✅ Innovation and Optimization: Continuously introduce new ideas, utilize advanced technologies, and optimize projects to enhance efficiency, quality, and outcomes while integrating the latest SEO trends.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of relevant experience in digital marketing, preferably in an agency, consulting, or publisher environment

Required Skills:

• Proven experience in SEO and digital marketing
• Fluency in German and English
• Strong communication and teamwork skills
• Excellent analytical and problem-solving abilities
• Familiarity with tracking solutions and common SEO tools

Preferred Skills:

• Experience with Google Analytics and other analytics tools
• Knowledge of HTML, CSS, and JavaScript
• Familiarity with content management systems (CMS)

ASSUMPTION: A strong background in SEO and digital marketing is essential for this role, along with excellent communication skills and the ability to work effectively in a remote, international team.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Remote and flexible work arrangement
• Growing international team
• Innovative work environment with continuous learning opportunities

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on the company's size, industry standards, and the candidate's experience level. Benefits are tailored to support remote work and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. hurra.com specializes in performance marketing, focusing on online marketing technologies, strategic consulting, and creative solutions.

Company Size: 51-200 employees. hurra.com offers a dynamic and collaborative work environment, with ample opportunities for growth and learning.

Founded: 1998. hurra.com has over two decades of experience in the digital marketing industry, making it a well-established player in the market.

Company Description:

• hurra.com connects digital media, technology, and people to build value and growth
• They focus on passion and performance, guiding clients through the complex digital landscape
• Their services include SEO, SEA, display advertising, social media marketing, and more

Company Specialties:

• Online Marketing
• Performance Marketing
• SEA
• SEO
• Google and Microsoft Advertising
• Display Advertising
• Social Media Marketing
• MarTech
• Strategic Consulting
• Online-Marketing-Technologies
• TV Sync
• Programmatic Advertising
• Attribution Modelling
• Data Protection Support
• Creative Solutions

Company Website: https://www.hurra.com/

ASSUMPTION: hurra.com's extensive experience and expertise in digital marketing make it an attractive employer for professionals seeking to grow in the industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for professional growth and leadership development.

Reporting Structure: The SEO Channel Lead reports directly to the management team and oversees a team of SEO specialists.

Work Arrangement: 100% remote, with the requirement of a non-German residence for this position.

Growth Opportunities:

• Leadership development and team management experience
• Expansion of SEO expertise and strategic planning skills
• Potential career progression to senior leadership roles within the company

ASSUMPTION: This role provides ample opportunities for professional growth, particularly in leadership, strategic planning, and SEO expertise.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): Worldwide (remote work)

Geographic Context:

• Remote work allows for a flexible lifestyle and work-life balance
• Collaboration with an international team, fostering cultural diversity and global perspectives
• Opportunity to live and work in various countries and cities worldwide

Work Schedule: Full-time (40 hours/week), with a flexible schedule to accommodate different time zones

ASSUMPTION: The remote work environment offers a high degree of flexibility and work-life balance, while also presenting unique challenges in terms of communication and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Video screening (mandatory, see job description)
• Phone or video call interview with the hiring manager
• Final interview with the management team

Key Assessment Areas:

• SEO expertise and strategic thinking
• Leadership skills and team management abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and leadership experience
• Prepare a compelling video introduction, addressing the requirements outlined in the job description
• Research hurra.com and the digital marketing industry to demonstrate your enthusiasm and understanding

ATS Keywords: SEO, Channel Lead, Digital Marketing, Team Leadership, Strategy Development, Data Analysis, Cross-Channel, Budget Allocation, Innovation, Optimization

ASSUMPTION: The application process for this role is unique, with a strong emphasis on video communication and cultural fit assessment.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Performance
• Collaboration
• Continuous Learning
• Innovation

Work Style:

• Remote and flexible work arrangement
• Strong focus on teamwork and collaboration
• Data-driven decision making and continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• Do you align with hurra.com's values of passion and performance?
• Are you comfortable working remotely and collaborating with an international team?
• Do you thrive in a dynamic, innovative work environment focused on continuous learning?

ASSUMPTION: Cultural fit is crucial for success in this role, as it involves leading a remote team and working collaboratively with an international organization.

⚠️ Potential Challenges

• Managing a remote team with members in different time zones
• Staying up-to-date with the latest SEO trends and algorithm changes
• Balancing strategic planning with hands-on project execution
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role presents unique challenges, particularly in terms of remote team management, continuous learning, and balancing multiple priorities.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses on channel leadership and cross-channel understanding
• In the digital marketing industry, SEO Channel Lead roles are relatively rare, making this an attractive opportunity for experienced professionals
• Career progression may include senior leadership roles within the company or transitioning to other digital marketing channels

ASSUMPTION: This role offers a unique blend of leadership, strategic planning, and SEO expertise, setting it apart from related positions in the digital marketing industry.

📝 Sample Projects

• Developing a comprehensive SEO strategy for a large e-commerce client
• Conducting a cross-channel audit to optimize budget allocation and improve overall performance
• Leading a team project to implement a new SEO tool and integrate it into the company's workflow

ASSUMPTION: Sample projects for this role involve strategic planning, cross-channel analysis, and team leadership, reflecting the key responsibilities of the position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the SEO department fits into the overall organization?
• How does hurra.com support the professional growth and development of its employees?
• What are the most significant challenges facing the SEO team currently, and how can this role address them?
• How does hurra.com measure the success of its SEO strategies, and what KPIs are most important for this role?
• What opportunities are there for collaboration with other departments, such as content creation or web development?

ASSUMPTION: Interview questions should focus on team structure, company culture, growth opportunities, and performance metrics relevant to the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Prepare a short video introduction (mandatory, see job description) highlighting your SEO experience, leadership skills, and enthusiasm for the role
• Tailor your resume and cover letter to emphasize your relevant experience and qualifications
• Follow up with the hiring manager within one week of application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.