SEO Content Editor (Flemish & French speaking)

📌 Core Information

🔹 Job Title: SEO Content Editor (Flemish & French speaking)

🔹 Company: Entain

🔹 Location: Gibraltar

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (4 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging content for Sports Betting and Casino brands
• Conducting in-depth keyword research tailored to Belgian search trends
• Optimizing existing content to improve organic visibility and rankings
• Collaborating with SEO, design, and marketing teams to create engaging content strategies
• Developing content briefs and guidelines to ensure consistency and quality

ASSUMPTION: This role requires a strong focus on multilingual content creation and SEO optimization, with a passion for sports and digital marketing.

📋 Key Responsibilities

✅ Write compelling, SEO-optimized content in near-native Flemish and French for digital platforms

✅ Conduct in-depth keyword research tailored to Belgian search trends

✅ Optimize existing content to improve organic visibility and rankings

✅ Assist in content planning and manage the editorial calendar

✅ Develop content briefs and guidelines to ensure consistency and quality

✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies

✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement

ASSUMPTION: This role requires strong writing skills in multiple languages, a solid understanding of SEO, and the ability to work collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Journalism, Marketing, or a related discipline) or equivalent experience

Experience: Proven experience in content creation, with a strong portfolio showcasing your writing skills in Flemish, French, and English

Required Skills:

• Near-native Flemish and French language skills (written and verbal)
• Proficient in English (written and verbal)
• Understanding of SEO (keywords, on-page optimization)
• Experience with WordPress or similar CMS platforms
• Passion for sports, especially Football, Basketball, or NFL
• Strong attention to detail and ability to work collaboratively

Preferred Skills:

• Experience in content creation (blogs, articles, landing pages)
• Previous experience in the gambling/sports betting industry
• Experience working in a newsroom or editorial environment
• Proven track record creating successful long-form content pieces
• Familiarity with content optimization
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog

ASSUMPTION: Candidates should have a strong command of Flemish, French, and English, with a solid understanding of SEO and content creation.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level SEO content editor roles in Gibraltar)

Benefits:

• Generous group bonus scheme
• Hybrid working (4 days in the office)
• Private medical insurance
• Pension scheme (matched to 6%)
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days (2 paid days off to focus on professional or personal development)
• Share save scheme
• Paid subscription to LinkedIn Learning
• Discounted gym membership

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO content editor roles in Gibraltar. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, focusing on online gaming, sports betting, and gambling

Company Size: Entain is a large, global organization with over 30,000 employees worldwide, offering a dynamic and diverse work environment

Founded: Entain's journey began in 1882, with its evolution from GVC Holdings to Entain in 2020

Company Description:

• Entain is a FTSE 100 company and one of the world's largest sports betting and gaming entertainment groups
• Home to over 25 widely recognized brands, such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker
• Entain promotes a culture that shatters barriers to unite and encourages uncompromised diversity of background, thought, and experience

Company Specialties:

• Online Gaming
• Gambling
• Sports Betting
• Poker
• Bingo
• Casino
• Digital
• Technology
• Customer Service
• CRM
• Online
• Digital Games
• Business Intelligence
• .NET
• HTML5
• CSS
• and Retail

Company Website: EntainGroup.com

ASSUMPTION: Entain's global presence and diverse brand portfolio offer applicants numerous opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the SEO Manager or a similar position within the content team

Work Arrangement: Hybrid, with 4 days in the office and 1 day remote

Growth Opportunities:

• Progression to senior content roles or management positions within the content team
• Expansion into other areas of the business, such as marketing, SEO, or product development
• Opportunities to work on high-profile projects and collaborate with cross-functional teams

ASSUMPTION: This role offers ample opportunities for professional growth and development within Entain's diverse and dynamic organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Gibraltar

Geographic Context:

• Gibraltar is a British Overseas Territory located at the southern tip of Spain, with a Mediterranean climate and a multicultural population
• The cost of living in Gibraltar is generally lower than in the UK, with affordable housing options available
• Gibraltar offers a vibrant and multicultural community, with a strong focus on outdoor activities and sports

Work Schedule: Standard full-time workweek of 40 hours, with flexible working hours and the option to work from home one day per week

ASSUMPTION: Gibraltar's unique location and multicultural environment provide a dynamic and engaging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or content test
• Face-to-face or video interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Language proficiency in Flemish, French, and English
• Content creation skills and understanding of SEO principles
• Cultural fit and alignment with Entain's values
• Problem-solving skills and ability to work collaboratively

Application Tips:

• Highlight your relevant experience and achievements in content creation and SEO
• Include links to your portfolio or writing samples showcasing your Flemish, French, and English language skills
• Tailor your resume and cover letter to emphasize your passion for sports and digital marketing
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: SEO, content creation, keyword research, on-page optimization, WordPress, Flemish, French, English, sports, digital marketing, collaboration, long-form content

ASSUMPTION: Entain's application process is designed to assess candidates' skills and cultural fit, with a focus on language proficiency and content creation expertise.

🛠️ Tools & Technologies

• WordPress or similar CMS platforms
• SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: This role requires proficiency in content management systems, SEO tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Responsible
• Ambitious

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and data-informed

Self-Assessment Questions:

• How do you ensure that your content maintains a consistent tone and style across multiple languages?
• Can you describe a time when you had to optimize existing content to improve its SEO performance?
• How do you stay up-to-date with the latest trends and best practices in content creation and SEO?

ASSUMPTION: Entain values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing the need for SEO optimization with maintaining high-quality, engaging content
• Working effectively in a hybrid work arrangement, with a mix of in-office and remote work

ASSUMPTION: These challenges require strong time management, organizational skills, and the ability to work effectively in a collaborative, dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on multilingual content creation for the sports betting and gambling industry
• Compared to similar roles in other industries, this position offers the opportunity to work on high-profile projects and collaborate with cross-functional teams
• Career progression in this role may lead to senior content roles or management positions within Entain's content team

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with ample opportunities for professional development and growth.

📝 Sample Projects

• Developing a comprehensive content strategy for a new sports betting brand, targeting Flemish and French-speaking audiences
• Optimizing existing content for a casino brand to improve organic visibility and rankings, with a focus on long-tail keywords and user intent
• Creating a series of engaging, SEO-optimized blog posts on sports betting strategies and tips, tailored to Belgian search trends

ASSUMPTION: These sample projects illustrate the range of content creation and SEO optimization tasks required in this role.

❓ Key Questions to Ask During Interview

• Can you describe the content team's structure and how this role fits within it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Entain support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does Entain address them?
• How does Entain ensure a positive and inclusive work environment for its employees?

ASSUMPTION: These interview questions help applicants understand the role's context, priorities, and the company's commitment to employee growth and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and passion for sports and digital marketing
• Include links to your portfolio or writing samples showcasing your Flemish, French, and English language skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.