📌 Core Information
🔹 Job Title: SEO & Content Manager
🔹 Company: Shopmonkey
🔹 Location: Hybrid - San Francisco area, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (2 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Leading the organic growth engine through technical SEO management and content distribution
- Collaborating cross-functionally with marketing, product, and other teams to bring fresh ideas to life
- Optimizing website content for search engine visibility and user experience
- Managing the distribution of thought-leadership content across multiple platforms
ASSUMPTION: This role requires a strong balance of technical SEO expertise and content strategy, with a focus on organic growth and cross-functional collaboration.
📋 Key Responsibilities
✅ Audit and optimize the website for search engine visibility using tools like Ahrefs, Screaming Frog, and Google Search Console
✅ Implement on-page SEO improvements and support the optimization of content for organic discovery, including internal linking, schema markup, and meta/title optimization
✅ Identify and fix broken links, outdated metadata, and other SEO issues
✅ Collaborate with content and web development teams to improve UX and maintain site health
✅ Manage the distribution of the "Shop Experts Live" content-flywheel program
✅ Project-manage a proactive content calendar to ensure timely distribution
✅ Partner with Creative to design compelling assets for a variety of campaigns
✅ Regularly evaluate content performance metrics and translate insights into actionable improvements
✅ Manage consultants and agencies to ensure timely and high-quality deliverables
✅ Distribute and repurpose content across the website and rented placements: LinkedIn, YouTube, Reddit, Facebook, TikTok, Spotify, and others
✅ Tailor each piece of content to platform-specific formats and best practices
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on SEO and content optimization tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Experience: 3-5 years of experience in SEO, content marketing, or organic growth roles
Required Skills:
- Proficient in SEO tools like GA4, Google Search Console, Ahrefs, and Screaming Frog
- Ability to optimize content for both humans and search engines
- Understand the nuances of different social platforms and how to craft platform-native content
- Able to spot and fix broken links or unindexed pages
- Obsessed with keeping content organized, optimized, and discoverable
- Thrive in both strategic and executional work, and enjoy collaborating cross-functionally
- Strong communicator - clear, collaborative, and adaptable in both solo and team environments
Preferred Skills:
- Strategic storyteller with experience transforming raw content into digestible assets and clear narratives
ASSUMPTION: Candidates should have a strong foundation in SEO and content marketing, with a proven track record of driving organic growth and collaborating effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $95,000 to $110,000 + bonus + equity + benefits
Benefits:
- Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date
- Short term and long term disability
- Employee assistance program
- Reimbursement for a personal health and wellness membership
- Generous parental leave
- 401(k) available upon hire
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is Shopmonkey’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on auto repair shop management software
Company Size: 51-200 employees
Founded: 2016, with headquarters in Morgan Hill, California
Company Description:
- Shopmonkey is a cloud-based, all-in-one auto repair shop management platform
- Used across various auto repair service specialties, including general auto, tire and wrap, and detail
- Trusted by more than 3,500 auto shops across the U.S. and Canada
- Backed by leading venture capitalists, with a mission to modernize the auto repair industry
Company Specialties:
- Shop Management
- Auto Repair
- Mobile Repair
- Marine Repair
- SMS and Email
- Inventory
- Technician Tracking
- Workflow Management
- Quotes and Invoices
- Customer Relationship Management
- Auto Detailing
- Motorcycle Repair
- Restoration Shop
- Estimated Labor
- Parts Ordering
Company Website: Shopmonkey.io
ASSUMPTION: Shopmonkey is a well-funded, growing startup in the software development industry, focused on modernizing the auto repair industry.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (2 days/week in office)
Growth Opportunities:
- Potential to grow into a senior role as the company expands
- Chance to make a significant impact on the company's organic growth strategy
- Opportunity to collaborate with and learn from various teams within the organization
ASSUMPTION: This role offers significant growth potential as Shopmonkey continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Hybrid (2 days/week in office)
Office Location(s): Mill Valley, California
Geographic Context:
- The San Francisco Bay Area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- The cost of living is high, but the region offers competitive salaries and benefits packages
- The tech industry is prevalent, providing ample networking opportunities
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote flexibility, catering to a variety of work preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- Final round interview with the hiring manager and/or other team members
Key Assessment Areas:
- SEO and content marketing expertise
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant SEO and content marketing experience and achievements
- Demonstrate your understanding of Shopmonkey's platform and its role in the auto repair industry
- Showcase your ability to balance strategic planning with hands-on execution
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: SEO, content marketing, organic growth, technical SEO, content distribution, analytics, collaboration, project management, social media, content optimization, user experience, communication, storytelling, problem-solving, content performance, platform-specific content
ASSUMPTION: The interview process will focus on assessing both technical SEO and content marketing skills, as well as the candidate's ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Screaming Frog, Google Search Console, GA4
- Content management systems: WordPress, Google Docs, Google Sheets
- Social media platforms: LinkedIn, YouTube, Reddit, Facebook, TikTok, Spotify
- Project management tools: Asana, Trello, Jira
- Communication and collaboration tools: Slack, Microsoft Teams, Google Meet
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Hungry: Constantly seeking to learn and improve
- Humble: Always willing to listen and collaborate
- Smart: Committed to making data-driven decisions
Work Style:
- Collaborative: Open to feedback and willing to help others
- Adaptable: Able to pivot and adjust in a fast-paced environment
- Results-driven: Focused on achieving measurable outcomes
Self-Assessment Questions:
- How do you stay hungry and humble in a fast-paced, growing environment?
- Can you provide an example of a time when you had to adapt quickly to a significant change in plans?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Shopmonkey's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and algorithm changes in SEO and content marketing
- Collaborating effectively with cross-functional teams with varying priorities and workloads
- Balancing strategic planning with hands-on execution
ASSUMPTION: These challenges require strong time management, adaptability, and effective communication skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on content strategy and distribution
- Compared to other content marketing roles, this position places a greater emphasis on technical SEO and organic growth
- Career paths may include transitioning into a senior SEO or content marketing role, or moving into a management or leadership position within the organization
ASSUMPTION: This role offers a unique blend of SEO and content marketing responsibilities, requiring candidates to possess a diverse skill set and adaptable mindset.
📝 Sample Projects
- Developing and executing a comprehensive SEO audit and optimization plan for Shopmonkey's website
- Managing the distribution of a thought-leadership content series across multiple platforms, resulting in increased engagement and brand awareness
- Collaborating with the content team to create and optimize blog posts, articles, and other content assets for organic discovery and user engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for a well-rounded skill set in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the overall organic growth strategy for Shopmonkey?
- What are the most significant challenges facing the SEO and content marketing efforts at Shopmonkey, and how can this role help address them?
- How does Shopmonkey support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant SEO and content marketing experience and achievements
- Prepare a portfolio or examples of your past work, demonstrating your ability to optimize content for both users and search engines
- Follow up with the hiring team one week after submitting your application, inquiring about the status of your application
- If selected for an interview, research Shopmonkey's platform, industry, and competitors to showcase your understanding of the role and company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
