SEO Content manager - Brasil

📌 Core Information

🔹 Job Title: SEO Content Manager - Brasil

🔹 Company: Better Collective A/S

🔹 Location: Rio de Janeiro & Sao Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Media

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Coordinating, producing, and optimizing high-class content for various websites
• Managing content requests and proofreading work from freelancers/writers
• Monitoring KPIs, performing keyword studies, and developing SEO strategies
• Collaborating with business development, CRO/UX, and technical teams to enhance user engagement and site performance
• Keeping an overview of legal and competitive changes in the market

ASSUMPTION: This role requires a strong focus on content creation, optimization, and management, with a significant emphasis on SEO.

📋 Key Responsibilities

✅ Coordinate the production of content for several top websites and create editorial plans

✅ Optimize content for SEO and perform keyword studies to address different user groups

✅ Create new content based on business and market priorities

✅ Manage requests to freelancers/writers, proofread their work, and provide feedback

✅ Regularly monitor KPIs (rankings, traffic, conversion) and keep an overview of legal and competitive changes in the market

✅ Collaborate with business development, CRO/UX, and technical teams to enhance user engagement and site performance

ASSUMPTION: This role involves a mix of creative, analytical, and collaborative tasks, with a strong focus on content optimization and teamwork.

🎯 Required Qualifications

Education: Master's degree within Digital Marketing, Communications, Digital Strategy, or a related field

Experience: Minimum 3 years of relevant experience in content or digital marketing roles

Required Skills:

• Fluency in English and Portuguese (native from Brazil)
• SEO editing skills and flair for proofreading on a variety of topics
• UX sensibility in web-products
• Excellent communication skills, both written and oral
• WordPress CMS experience
• Team player with the ability to handle multiple projects at once

Preferred Skills:

• Familiarity with betting and passion for sports
• Experience with marketing tools (keyword studies, Analytics, and Search Console)

ASSUMPTION: Candidates should have a strong background in content creation, SEO, and digital marketing, with a proven track record in managing content projects and teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for SEO Content Managers with 2-5 years of experience in Brazil, the estimated salary range is R$ 6,000 - R$ 9,000 per month (before taxes).

Benefits:

• Competitive salary
• Hybrid policy (3 office days per week)
• Wellhub Platform - Wellness Platform
• GoFluent - Language Learning Platform

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Better Collective operates in the technology, information, and media industry, focusing on digital sports media, sports betting media, and esports & gaming communities.

Company Size: Better Collective has 1,001-5,000 employees, providing a mid-sized to large company environment with ample opportunities for growth and collaboration.

Founded: Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark, with offices worldwide.

Company Description:

• Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media, and esports & gaming communities.
• The company aims to excite sports fans through engaging content and foster passionate communities worldwide.
• Better Collective is incorporated in Denmark and dual-listed on Nasdaq in Stockholm and Copenhagen.

Company Specialties:

• Digital sports media
• Sports betting media
• Esports & gaming communities
• Content creation and management
• SEO optimization

Company Website: http://www.bettercollective.com/

ASSUMPTION: Better Collective is a well-established company with a strong focus on digital sports media and a global presence.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills, industry knowledge, and teamwork.

Reporting Structure: The SEO Content Manager will report directly to the Content Manager or a similar role within the organization.

Work Arrangement: This role follows a hybrid work arrangement with 3 office days per week and flexible remote work options.

Growth Opportunities:

• Progression to senior content management roles or specialized SEO positions
• Expansion into new markets and content verticals
• Potential to lead and mentor junior content team members

ASSUMPTION: Better Collective offers ample growth opportunities for motivated and talented individuals looking to advance their careers in digital sports media and content management.

🌍 Location & Work Environment

Office Type: Better Collective's offices in Rio de Janeiro and São Paulo provide a modern, collaborative work environment with ample space for team interaction and growth.

Office Location(s): Rio de Janeiro & São Paulo, Brazil

Geographic Context:

• Rio de Janeiro and São Paulo are major urban centers in Brazil, offering a mix of cultural, entertainment, and professional opportunities
• The cost of living in both cities is relatively high compared to other Brazilian cities, with a higher concentration of job opportunities in the technology and media sectors
• Both cities have well-established public transportation systems, with Rio de Janeiro known for its iconic landmarks and vibrant culture, and São Paulo recognized as the financial and economic hub of Brazil

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: Better Collective's offices in Rio de Janeiro and São Paulo provide a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or content test
• In-depth interviews with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Content creation and optimization skills
• SEO knowledge and experience
• Communication and teamwork abilities
• Cultural fit and alignment with Better Collective's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of SEO principles and content management strategies in your application materials
• Showcase your ability to create engaging and optimized content for various user groups and platforms
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: SEO, content management, keyword research, editing, proofreading, digital marketing, analytics, user experience, WordPress, communication, teamwork, project management, sports knowledge, English, Portuguese

ASSUMPTION: Better Collective's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• WordPress CMS
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Better Collective uses a mix of industry-standard and proprietary tools to support its content creation, optimization, and management processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Better Collective values honesty, transparency, and ethical behavior in all aspects of its operations
• Respect: The company fosters a culture of respect for its employees, partners, and users, promoting an inclusive and collaborative work environment
• Ambition: Better Collective encourages its employees to strive for excellence and continuous improvement in their roles and the company as a whole
• Collaboration: The company values teamwork, knowledge sharing, and collective problem-solving to drive success and innovation

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and team-oriented, with regular communication and knowledge sharing
• Flexible and adaptable, with a willingness to take on new challenges and learn from failures
• Data-driven and analytical, with a strong emphasis on performance metrics and KPIs

Self-Assessment Questions:

• Do you have a strong understanding of SEO principles and content optimization strategies?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you possess excellent communication and teamwork skills, with the ability to manage multiple projects and stakeholders?
• Are you passionate about sports and eager to learn about the betting and igaming industries?

ASSUMPTION: Better Collective values candidates who are aligned with its core values, possess strong technical skills, and demonstrate a willingness to learn and adapt in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Keeping up with industry trends and algorithm changes in SEO
• Collaborating effectively with remote team members and stakeholders
• Adapting to a hybrid work arrangement with a mix of on-site and remote work
• Balancing creative content development with data-driven optimization strategies

ASSUMPTION: Better Collective's SEO Content Manager role presents unique challenges that require strong organizational skills, adaptability, and a keen eye for detail.

📈 Similar Roles Comparison

• Compared to other content management roles, this position places a stronger emphasis on SEO optimization and keyword research
• In the digital sports media industry, this role requires a deeper understanding of sports betting and igaming markets and trends
• Career progression in this role may lead to specialized SEO or content leadership positions within the organization

ASSUMPTION: Better Collective's SEO Content Manager role offers unique opportunities for growth and specialization within the digital sports media and content management industries.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a newly launched sports betting website
• Optimizing existing content and improving user engagement for an established igaming platform
• Creating and managing a content calendar for a diverse portfolio of sports media brands, targeting various user groups and regions

ASSUMPTION: Better Collective's SEO Content Manager role involves a wide range of projects, requiring strong adaptability and a keen understanding of various content verticals and user groups.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content department?
• How does Better Collective support the professional growth and development of its employees?
• What are the primary challenges facing the content team in the current market landscape, and how can this role address them?
• How does Better Collective approach collaboration and knowledge sharing between its various content verticals and brands?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: Better Collective's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission, while also providing insight into the role's responsibilities and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your content creation, optimization, and management work, showcasing your ability to create engaging and optimized content for various user groups and platforms
• Follow up with Diana Figueiredo (figueiredod@bettercollective.com) one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.