SEO Content Manager

📌 Core Information

🔹 Job Title: SEO Content Manager

🔹 Company: Better Collective A/S

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-30

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Coordinating and producing high-quality content for top-performing sports betting websites on Spanish-speaking markets
• Optimizing content for SEO to improve Google rankings
• Performing keyword studies and developing strategies to address different user groups
• Managing requests to freelancers/writers, proofreading their work, and providing feedback
• Monitoring KPIs, keeping an overview of legal and competitive changes, and collaborating with business development and CRO/UX teams

ASSUMPTION: This role requires a strong focus on SEO and content management, with a keen eye for detail and a passion for sports.

📋 Key Responsibilities

✅ Coordinate the production of content for several top websites and create editorial plans

✅ Optimize content for SEO and perform keyword studies

✅ Develop strategies to address different user groups and create new content based on business and market priorities

✅ Manage requests to freelancers/writers, proofread their work, and provide feedback

✅ Monitor KPIs, keep an overview of legal and competitive changes, and collaborate with business development and CRO/UX teams

✅ Provide SEO insights to rank higher in Google

ASSUMPTION: This role involves a high level of autonomy and responsibility, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Master's degree within the fields of Digital Marketing, Communications, Digital Strategy, etc. (a plus but not compulsory)

Experience: Minimum 3 years of relevant experience in a content role or in the field of digital marketing (including internships)

Required Skills:

• Fluency in English and Spanish
• SEO editing skills and flair for proofreading on a variety of topics
• UX sensibility in web-products
• Excellent communication skills, both written and oral
• WordPress CMS experience
• Team player with the ability to handle multiple projects at once

Preferred Skills:

• Familiarity with betting and passion for sports
• Structured and goal-driven approach
• Thrive in a multicultural working environment

ASSUMPTION: Candidates with a strong background in content management, SEO, and a passion for sports are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for mid-level marketing roles in Paris)

Benefits:

• International environment
• High responsibility job with innovation opportunities
• Hybrid work policy, allowing you to work from home several days a week after training period
• Monthly allowance for sports or leisure activities
• 100% transportation pass (Navigo) refund or contribution to bike rental
• Meal vouchers (ticket restaurants)
• Mutuelle

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Paris. Actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Better Collective operates in the technology, information, and media industry, focusing on digital sports media, sports betting media, and esports & gaming communities.

Company Size: Better Collective has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark, with offices worldwide.

Company Description:

• Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media, and esports & gaming communities.
• The company is on a mission to excite sports fans through engaging content and foster passionate communities worldwide.
• Better Collective covers a vast range of sports and has a wide range of content that spans from the most popular leagues to niche competitions.

Company Specialties:

• Digital sports media
• Sports betting media
• Esports & gaming communities

Company Website: http://www.bettercollective.com/

ASSUMPTION: Better Collective's diverse portfolio and international presence offer candidates the opportunity to work on various projects and collaborate with global teams.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The SEO Content Manager will report directly to the Head of Content.

Work Arrangement: Hybrid (On-site & Remote) - After the training period, employees can work from home several days a week.

Growth Opportunities:

• Better Collective's large and diverse portfolio offers opportunities for career growth and progression within the company.
• The role's high level of responsibility and innovation opportunities can lead to professional development and advancement.

ASSUMPTION: Candidates with a strong desire to learn, grow, and take on new challenges will thrive in this role and within Better Collective.

🌍 Location & Work Environment

Office Type: Better Collective's Paris office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 37 Avenue Trudaine, Paris, 75009, FR

Geographic Context:

• Paris is a vibrant, multicultural city with a rich history and a thriving sports scene.
• The 9th arrondissement, where Better Collective's office is located, is known for its lively atmosphere, shops, restaurants, and cafés.
• The office is easily accessible by public transportation, with several metro and bus stations nearby.

Work Schedule: Full-time (40 hours per week) with flexible remote work options after the training period.

ASSUMPTION: Better Collective's Paris office provides a dynamic and engaging work environment that encourages collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• SEO and content management skills
• Language proficiency in English and Spanish
• Cultural fit and passion for sports
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your passion for sports and understanding of the betting industry.
• Showcase your SEO and content management skills with relevant examples and projects.

ATS Keywords: SEO, content management, editing, proofreading, keyword studies, Analytics, Search Console, UX, WordPress CMS, communication skills, team player, project management

ASSUMPTION: Better Collective's recruitment process is designed to assess candidates' skills, cultural fit, and passion for the role and the company.

🛠️ Tools & Technologies

• WordPress CMS
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Better Collective uses industry-standard tools and technologies to streamline workflows and improve productivity.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports
• Customer-centric approach
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and inclusive
• Flexible and adaptable

Self-Assessment Questions:

• Do you have a strong passion for sports and a keen interest in the betting industry?
• Are you comfortable working in a multicultural, dynamic environment?
• Do you thrive in a data-driven, results-oriented work culture?

ASSUMPTION: Better Collective's company culture values passion, collaboration, innovation, and a customer-centric approach, making it an ideal fit for candidates who share these qualities.

⚠️ Potential Challenges

• The role requires a strong focus on SEO and content management, which can be demanding and time-consuming.
• The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
• The role involves managing multiple projects simultaneously, which can be stressful and require strong organizational skills.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.

ASSUMPTION: Candidates who are self-motivated, organized, and adaptable will be better equipped to overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• This role differs from related positions in its strong focus on SEO and content management for sports betting websites on Spanish-speaking markets.
• Industry-specific context: The sports betting industry is highly competitive and requires a deep understanding of SEO and content strategies to succeed.
• Career path comparison: This role offers opportunities for career growth and progression within Better Collective's diverse portfolio of digital sports media, sports betting media, and esports & gaming communities.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new sports betting website launch on the Spanish market
• Conducting keyword research and competitor analysis to inform content creation and optimization strategies
• Managing a team of freelance writers to create high-quality, SEO-optimized content for multiple sports betting websites

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the SEO Content Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content department?
• How does Better Collective support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Better Collective measure the success and impact of its content strategies?
• What are the most rewarding and challenging aspects of working at Better Collective, according to current employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your SEO and content management skills and projects.
• Follow up with Better Collective one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.