📌 Core Information
🔹 Job Title: SEO Content Marketing Manager
🔹 Company: AXS
🔹 Location: Tempe, Arizona, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO content ecosystem
- Collaborating cross-functionally with Product, Marketing, and Client Services
- Growing visibility in search both in the US and internationally
- Managing content workflows and international partners
- Driving incremental traffic and supporting digital media growth initiatives
ASSUMPTION: This role requires a balance of strategic thinking and hands-on content optimization. The ideal candidate will have a strong understanding of on-page SEO best practices and experience in a global marketing environment.
📋 Key Responsibilities
✅ Review SEO content created by agency partners for quality, accuracy, and alignment with brand, tone, and search intent
✅ Partner with international stakeholders to guide and support local SEO content strategy
✅ Maintain a feedback loop between performance data and content strategy
✅ Collaborate with SEO and content agencies to manage editorial calendars and project timelines
✅ Manage relationships with account managers for feedback and approvals on content drafts
✅ Spec out landing page experiences and capabilities to drive improvements in quality and relevance
✅ Approve and publish finalized content in the CMS
✅ Analyze and interpret organic traffic data to inform business decisions
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Marketing Communications, PR, or equivalent experience
Experience: Proven experience in content marketing, SEO, and digital content production
Required Skills:
- Strong understanding of on-page SEO best practices
- Experience working with engineering, UX, and Product teams
- Prior work in a global marketing environment and familiarity with International SEO strategies
- Knowledge of JIRA, writing user stories, and working on sprint cycles
- Experience working with CMS platforms (WordPress, Contentful, etc.)
- Excellent presentation, written, and verbal communication skills
- Ability to stay organized in a highly demanding environment
Preferred Skills:
- Large-scale marketplace SEO experience (5-500+ million URLs)
- Experience working in a complex global technology company
- Familiarity with tools like Google Search Console, Ahrefs, SEMrush
- Agile experience
ASSUMPTION: Candidates with experience in a similar role and industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $87,705.90 - $99,000 per year
Benefits:
- Medical, dental, and vision insurance
- Paid holidays, vacation, and sick time
- Company-paid basic life insurance and voluntary life insurance
- Parental leave
- 401k Plan with employer match
- Flexible spending and health savings account options
- Wellness offerings
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 201-500 employees
Founded: 2011
Company Description:
- AXS connects fans with the artists and teams they love
- Sells millions of tickets to thousands of incredible events worldwide
- Leads the evolution of the ticketing industry with innovative solutions
Company Specialties:
- Ticketing
- Entertainment
- Technology
Company Website: https://solutions.axs.com/careers
ASSUMPTION: AXS is a dynamic and growing company that offers opportunities for learning and career growth.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports to the Manager, Product-SEO
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Chance to work on high-impact projects with global reach
- Opportunities for learning and education reimbursement
ASSUMPTION: This role offers a unique blend of strategic and hands-on work, with ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Tempe, Arizona, United States
Geographic Context:
- Tempe is a vibrant city with a strong sense of community
- Home to Arizona State University and numerous tech companies
- Offers a mix of urban and suburban living with easy access to outdoor recreation
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM MST, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Round 1: 20-min virtual interview (Recruiter)
- Round 2: 45-min virtual interview (Hiring Manager)
- Round 3: Two 30-min virtual interviews (Product team members)
- Round 4: 30-min virtual Executive Interview (Team Lead/VP)
Key Assessment Areas:
- SEO and content marketing expertise
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with AXS values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of SEO best practices and global marketing strategies
- Prepare examples of your content marketing work and its impact on SEO performance
ATS Keywords: SEO, content marketing, digital content production, on-page SEO, global marketing, international SEO, CMS platforms, Google Search Console, Ahrefs, SEMrush
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on collaboration and problem-solving.
🛠️ Tools & Technologies
- CMS platforms (WordPress, Contentful, etc.)
- SEO tools (Google Search Console, Ahrefs, SEMrush)
- Project management tools (JIRA)
- Collaboration tools (Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Fan-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong sense of accountability and a results-driven mindset?
ASSUMPTION: AXS values a diverse and inclusive work environment, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple stakeholders and content workflows
- Balancing strategic thinking and hands-on content optimization
- Keeping up with industry trends and best practices in SEO and content marketing
- Adapting to a hybrid work arrangement and remote collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- This role is unique in its focus on both strategic content marketing and hands-on SEO optimization
- Unlike traditional content marketing roles, this position requires a strong understanding of on-page SEO best practices
- Compared to other SEO-focused roles, this position places a greater emphasis on content strategy and international SEO
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on global SEO and content marketing.
📝 Sample Projects
- Developing and implementing a global SEO content strategy for AXS's international partners
- Optimizing landing pages for artists, venues, and events to improve search visibility and drive organic traffic
- Collaborating with cross-functional teams to identify and prioritize new content opportunities and enhancements
ASSUMPTION: These projects demonstrate the strategic and hands-on nature of the SEO Content Marketing Manager role at AXS.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall SEO and content marketing strategy for AXS?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does AXS support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AXS foster a culture of innovation and collaboration?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your content marketing work and its impact on SEO performance
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
