📌 Core Information
🔹 Job Title: SEO Content Marketing Manager
🔹 Company: AXS
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO content strategy
- Collaborating cross-functionally with Product, Marketing, and Client Services
- Managing content workflows and international SEO strategy
- Driving incremental traffic and supporting digital media growth initiatives
ASSUMPTION: This role requires a strong understanding of on-page SEO best practices and experience working with engineering, UX, and product teams.
📋 Key Responsibilities
✅ Review SEO content created by agency partners for quality, accuracy, and alignment with brand, tone, and search intent
✅ Partner with international stakeholders to guide and support local SEO content strategy
✅ Maintain a feedback loop between performance data and content strategy
✅ Collaborate with SEO and content agencies to manage editorial calendars and project timelines
✅ Manage relationships with account managers for feedback and approvals on content drafts
✅ Spec out landing page experiences and capabilities to drive improvements in quality and relevance
✅ Approve and publish finalized content in the company's CMS
✅ Analyze and interpret organic traffic data to inform business decisions
ASSUMPTION: This role may require occasional overtime to meet project deadlines and ensure content is published on time.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Marketing Communications, PR, or equivalent experience
Experience: Proven experience in content marketing, SEO, and digital content production
Required Skills:
- Strong understanding of on-page SEO best practices
- Fluency in international SEO strategies
- Experience working with engineering, UX, and product teams
- Familiarity with JIRA, writing user stories, and working on sprint cycles
- Experience working with CMS platforms (WordPress, Contentful, etc.)
- Excellent presentation, written, and verbal communication skills
- Ability to stay organized in a highly demanding environment
Preferred Skills:
- Large-scale marketplace SEO experience (5-500+ million URLs)
- Experience working in a complex global technology company
- Familiarity with tools like Google Search Console, Ahrefs, SEMrush
- Agile experience
ASSUMPTION: Candidates with a proven track record in SEO and content marketing are more likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $97,451 - $126,499.00 (Based on industry standards for the role, experience level, and location)
Benefits:
- Medical, dental, and vision insurance
- Paid holidays, vacation, and sick time
- Company-paid basic life insurance and voluntary life insurance
- Parental leave
- 401k Plan with employer match
- Flexible spending and health savings account options
- Wellness offerings
Working Hours: Full-time, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: AXS operates in the entertainment industry, focusing on ticketing, marketing, and technology solutions for various events and venues worldwide.
Company Size: AXS is a mid-sized company with 201-500 employees, offering a collaborative and dynamic work environment.
Founded: AXS was founded in 2011 and has since grown to become a global leader in ticketing and event technology.
Company Description:
- AXS connects fans with artists and teams they love, selling millions of tickets annually
- The company offers best-in-class ticketing, marketing, and data technology solutions
- AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics
Company Specialties:
- Ticketing
- Entertainment
- and Technology
Company Website: https://solutions.axs.com/
ASSUMPTION: AXS values innovation, artistry, and community, aiming to create memorable moments for fans and clients worldwide.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.
Reporting Structure: The SEO Content Marketing Manager will report directly to the Manager, Product-SEO and work closely with cross-functional teams.
Work Arrangement: This is a hybrid role, requiring employees to work on-site and remotely.
Growth Opportunities:
- Potential career progression to senior-level or management positions
- Chance to work on high-impact projects and drive business growth
- Opportunities to learn and level up through training and education reimbursement
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within AXS.
🌍 Location & Work Environment
Office Type: AXS has a modern, collaborative office space in Downtown Los Angeles, California.
Office Location(s): 425 W. 11th Street, Suite #100, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving entertainment industry
- The office is centrally located, offering easy access to public transportation and nearby amenities
- The city experiences a Mediterranean climate, with mild, wet winters and hot, dry summers
Work Schedule: The work schedule is typically Monday through Friday, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: Employees may need to adjust their work hours to accommodate international stakeholders and ensure content is published on time.
💼 Interview & Application Insights
Typical Process:
- Round 1: 20-min virtual interview (Recruiter)
- Round 2: 45-min virtual interview (Hiring Manager)
- Round 3: Two 30-min virtual interviews (Product team members)
- Round 4: 30-min virtual Executive Interview (Team Lead/VP)
Key Assessment Areas:
- SEO and content marketing expertise
- Collaboration and communication skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with AXS values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO and content marketing experience
- Prepare examples of successful SEO campaigns or projects you've led
- Research AXS and the entertainment industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: SEO, Content Marketing, Digital Content Production, On-Page SEO, Technical SEO, International SEO, CMS Platforms, Google Search Console, Ahrefs, SEMrush, Presentation Skills, Written Communication, Verbal Communication, Agency Management, Organizational Skills, Agile Methodology
ASSUMPTION: AXS uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected.
🛠️ Tools & Technologies
- CMS Platforms (WordPress, Contentful, etc.)
- SEO Tools (Google Search Console, Ahrefs, SEMrush)
- Project Management Tools (JIRA)
- Collaboration Tools (Slack, Microsoft Teams, etc.)
ASSUMPTION: Familiarity with these tools is not required but may be helpful for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Artistry
- Community
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering exceptional experiences for fans and clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating memorable experiences for fans and clients?
- Do you possess strong communication and presentation skills?
ASSUMPTION: AXS values employees who are innovative, collaborative, and passionate about delivering exceptional experiences.
⚠️ Potential Challenges
- Managing multiple stakeholders and content workflows
- Occasional overtime to meet project deadlines
- Working with international teams and managing time zone differences
- Keeping up with industry trends and best practices in SEO and content marketing
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on SEO content strategy and optimization, as well as its international scope
- Industry-specific context: The entertainment industry is dynamic and competitive, with a strong focus on innovation and delivering exceptional experiences
- Career path comparison: This role offers opportunities for growth and advancement within AXS and the broader entertainment industry
ASSUMPTION: Understanding the unique aspects of this role and the entertainment industry can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive SEO content strategy for a major music festival
- Optimizing landing pages for a sports team's website to improve organic traffic and conversions
- Managing international SEO content strategy for a global event organizer
ASSUMPTION: Familiarity with these types of projects can demonstrate your qualifications and enthusiasm for the role.
❓ Key Questions to Ask During Interview
- How does this role contribute to AXS's overall business strategy and growth?
- What are the most significant challenges facing the SEO content marketing team currently?
- How does AXS support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AXS foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful, informed questions can demonstrate your interest in the role and help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant SEO and content marketing experience
- Prepare examples of successful SEO campaigns or projects you've led
- Research AXS and the entertainment industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
