📌 Core Information
🔹 Job Title: SEO & Content Marketing Specialist
🔹 Company: OUTsurance
🔹 Location: Centurion, Gauteng, South Africa
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading organic growth initiatives through technical SEO, content strategy, and AI-driven search optimization
- Collaborating with cross-functional teams to ensure SEO best practices and user experience
- Staying current with developments in AI search and educating internal teams on AI-friendly content practices
- Analyzing data and providing actionable insights to inform strategy
ASSUMPTION: This role requires a balance of technical SEO skills, content marketing expertise, and adaptability to emerging technologies like AI.
📋 Key Responsibilities
✅ Conduct keyword and intent research, including AI-generated queries and semantic search trends
✅ Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed)
✅ Optimize content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT)
✅ Develop and execute content strategies aligned with SEO and AI content consumption trends
✅ Collaborate with developers to implement technical SEO and UX best practices
✅ Monitor and resolve crawl errors, broken links, and indexing issues
✅ Track and report on backlink performance and domain authority improvements
✅ Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance
✅ Build and maintain dashboards and reports in Excel or Google Sheets
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to drive organic growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years of experience in SEO and content marketing
Required Skills:
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog)
- Strong writing and editing skills with an understanding of content structure and clarity
- Experience with CMS platforms and technical SEO implementation
- Strong working knowledge of Excel (pivot tables, formulas, data visualization)
- Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content discovery
Preferred Skills:
- Google Analytics or SEO certification
- Experience optimizing content for AI-driven search engines and voice assistants
- Familiarity with HTML/CSS basics
- Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase)
- Understanding of E-E-A-T in the context of AI ranking systems
- Familiarity with marketing automation tools and CRM platforms
Key Competencies:
- Strategic and analytical thinking
- Adaptability to emerging technologies
- Clear and structured communication
- Curiosity and continuous learning
- Collaboration and cross-functional teamwork
- Attention to detail and data-driven decision-making
ASSUMPTION: The ideal candidate will possess a unique blend of technical SEO, content marketing, and AI-related skills, along with strong analytical and communication abilities.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 800,000 per year, based on industry standards for a mid-level SEO & Content Marketing Specialist in South Africa. This estimate takes into account the company size, location, and the required experience level.
Benefits:
- Medical Aid
- Pension Fund
- Group Life and Disability benefits
- Employee wellness programs (Free Counselling, Legal Advice, Financial Coaching)
- Wi-Fi on campus and Emergency Panic-Assist through the OUTsurance app
- Chance to give back (Staff Helping SA OUT-volunteer program)
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: OUTsurance operates in the competitive insurance industry, offering a range of personal and business insurance products. They are known for their innovative approach and focus on customer service.
Company Size: OUTsurance has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: OUTsurance was founded in 1998 and has since grown to become one of the leading insurance providers in South Africa.
Company Description:
- OUTsurance has been propelling the South African insurance industry forward for the last 27 years
- They focus on creating digitally-advanced solutions while maintaining their human values
- OUTsurance has been voted Top Employer South Africa since 2022, with a people vision to be a great company to work for where you always get something OUT
Company Specialties:
- Car Insurance
- Household Insurance
- Buildings Insurance
- Business Insurance
- Life Insurance
- Funeral Cover
- Pet insurance
Company Website: outsurance.co.za
ASSUMPTION: OUTsurance is a well-established company with a strong brand presence and a reputation for innovation and customer focus.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The SEO & Content Marketing Specialist will likely report to the Marketing Manager or Digital Marketing Manager.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies.
Growth Opportunities:
- Progression to a Senior SEO & Content Marketing role or a management position within the marketing department
- Expanding expertise in AI-driven search optimization and related technologies
- Potential opportunities to work on international projects as OUTsurance expands its reach
ASSUMPTION: This role offers opportunities for career growth and skill development, particularly in the areas of AI and digital marketing.
🌍 Location & Work Environment
Office Type: OUTsurance has a modern, professional office environment with on-site amenities like Wi-Fi and an Emergency Panic-Assist app.
Office Location(s): 1241 Embankment Road, Centurion, Gauteng, ZA
Geographic Context:
- Centurion is a major urban area in Gauteng, South Africa's wealthiest and most industrialized province
- The office is located near major highways, offering easy access to amenities and public transportation
- The area has a mix of residential and commercial properties, with a vibrant business community
Work Schedule: Standard office hours, Monday to Friday, with flexibility for remote work or hybrid arrangements as needed
ASSUMPTION: The office environment is designed to be comfortable, efficient, and conducive to collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Technical SEO and content marketing skills
- Data analysis and reporting abilities
- Adaptability to emerging technologies and AI tools
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO, content marketing, and AI-related skills
- Be prepared to discuss specific examples of your experience with technical SEO, content strategy, and data analysis
- Demonstrate your understanding of AI-driven search optimization and its impact on content discovery
ATS Keywords: SEO, Content Marketing, Digital Marketing, Technical SEO, AI Tools, Keyword Research, CMS Platforms, Backlink Acquisition, Analytics Tools, Collaboration, Writing Skills, Attention to Detail, Adaptability, Communication
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and adaptability to emerging technologies.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, SEMrush, Ahrefs, Screaming Frog
- CMS platforms: WordPress, Sitecore
- AI content tools: ChatGPT, Gemini, Claude, Surfer SEO, Clearscope, Jasper, Frase
- Data visualization tools: Excel, Google Sheets
ASSUMPTION: The ideal candidate will have experience with a range of SEO tools, CMS platforms, and AI content tools, as well as strong data visualization skills.
👔 Cultural Fit Considerations
Company Values:
- Awesome Service
- Dynamic
- Honest
- Human
- Passionate
- Recognition
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you align with OUTsurance's values, particularly 'Dynamic' and 'Adaptability' in the context of emerging AI technologies?
- How comfortable are you working in a collaborative, data-driven environment, and how do you ensure your work contributes to the team's overall success?
- How do you approach continuous learning and staying current with industry trends, particularly in the areas of AI and digital marketing?
ASSUMPTION: OUTsurance values a dynamic, adaptable, and customer-focused work style, with a strong emphasis on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Keeping up with the rapid evolution of AI tools and their impact on search optimization
- Balancing strategic planning with hands-on execution and data analysis
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Ensuring consistent, high-quality content creation and optimization across various platforms
ASSUMPTION: The SEO & Content Marketing Specialist role presents unique challenges related to adaptability, multitasking, and maintaining high standards in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to traditional SEO & Content Marketing roles, this position places a greater emphasis on AI-driven search optimization and emerging technologies
- In the insurance industry, OUTsurance is known for its innovative approach and focus on customer service, which may influence the role's priorities and expectations
- Career progression in this role may involve expanding expertise in AI and digital marketing, with opportunities to work on international projects as OUTsurance grows
ASSUMPTION: This role offers unique opportunities for growth and skill development in the areas of AI and digital marketing, with a focus on emerging technologies and customer service.
📝 Sample Projects
- Developing an AI-driven content strategy to improve organic search rankings and visibility
- Collaborating with cross-functional teams to optimize content for AI-powered tools and voice assistants
- Conducting a comprehensive technical SEO audit and implementing on-page improvements to enhance discoverability
ASSUMPTION: These sample projects illustrate the role's focus on AI-driven search optimization, content strategy, and technical SEO implementation.
❓ Key Questions to Ask During Interview
- How does OUTsurance approach AI-driven search optimization, and what specific initiatives are currently in place?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational context?
- How does OUTsurance foster a culture of continuous learning and adaptability, particularly in relation to emerging technologies like AI?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
- How does OUTsurance support work-life balance, and what resources are available to employees to maintain a healthy work environment?
ASSUMPTION: These key questions help applicants better understand the role's priorities, team dynamics, and company culture, enabling them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO, content marketing, and AI-related skills
- Prepare for the technical assessment or case study by brushing up on your SEO and data analysis skills
- Research OUTsurance's approach to AI-driven search optimization and be ready to discuss your thoughts on the topic during the interview
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
