SEO Content Specialist

📌 Core Information

🔹 Job Title: SEO Content Specialist

🔹 Company: Heidi Health

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK (US, Canada, UK, Europe)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, search-optimized content to drive organic growth
• Conducting keyword research and on-page optimization
• Streamlining administrative tasks using AI automation
• Collaborating with the GTM team to build organic growth strategies

ASSUMPTION: This role requires a strong balance of creativity, analytical skills, and adaptability to thrive in a fast-paced, innovative environment.

📋 Key Responsibilities

✅ Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.

✅ Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities, aligning keyword strategy closely with user intent to drive qualified website traffic.

✅ Test new content strategies, formats, and topics to uncover untapped growth opportunities, evaluating results to continuously improve content performance and organic reach.

✅ Optimise meta titles, meta descriptions, headings, and body copy to ensure alignment with SEO best practices, maximising visibility and click-through rates.

✅ Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists.

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a focus on driving growth through strategic content creation and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 2-5 years of experience in SEO content creation, with a proven track record of driving growth

Required Skills:

• Excellent content writing ability and SEO copywriting experience
• Strong understanding of user intent
• Proficient in CMS platforms, especially Sanity
• Analytical skills and experience with SEO tools and analytics
• Data-driven decision making

Preferred Skills:

• Healthcare-related experience or medical background
• Experience with AI and organic search growth trends

ASSUMPTION: Candidates with a strong portfolio showcasing their content writing skills and experience driving growth through SEO will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$120,000 per annum (based on experience and industry standards for mid-senior level SEO content specialists in Melbourne)

Benefits:

• Work from home
• Additional paid day off for your birthday and wellness days
• Generous personal development budget of AU$500 per annum
• Shares in the company (equity)

Working Hours: Full-time (40 hours per week), with flexibility for remote workers

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level SEO content specialists in Melbourne. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on medical artificial intelligence and machine learning

Company Size: 51-200 employees, providing a dynamic and collaborative work environment

Founded: 2019, with a mission to halve the time it takes to deliver world-class care by 2050

Company Description:

• Heidi Health is the team behind the world’s most loved AI scribe, used daily by tens of thousands of clinicians in over 50 countries
• The company aims to personalize notes, create healthcare documents, enable seamless team collaboration, and more
• Heidi is safe for every clinician to use with HIPAA and NHS compliance, fortified with SOC2 and ISO 27001 security

Company Specialties:

• Medical education
• Medical artificial intelligence
• Medical machine learning
• Medical software
• Diagnostic AI
• Diagnostic medicine

Company Website: heidihealth.com

ASSUMPTION: Heidi Health is a rapidly growing startup with a strong focus on innovation and driving global impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career progression

Reporting Structure: This role reports directly to the Growth Team Lead and collaborates closely with the GTM team

Work Arrangement: Remote OK, with the option to work from home or in one of Heidi Health's offices in Melbourne, Sydney, or remotely from the US, Canada, UK, or Europe

Growth Opportunities:

• Fast-track your startup career by making a significant impact quickly
• Gain experience working in a rapidly growing healthtech startup with a global focus
• Develop your skills in SEO, content creation, and AI automation

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a chance to make a significant impact in a fast-paced, innovative environment.

🌍 Location & Work Environment

Office Type: Heidi Health has offices in Melbourne and Sydney, with a remote-friendly work culture

Office Location(s): 71 Gipps St, Level 6, Collingwood, Victoria 3066, AU and 180 George St, Sydney, New South Wales 2138, AU

Geographic Context:

• Melbourne is the capital city of Victoria, Australia, with a population of over 4.9 million people
• The city is known for its cultural diversity, vibrant arts scene, and high quality of life
• Melbourne has a temperate oceanic climate, with warm summers and mild winters

Work Schedule: Full-time (40 hours per week), with flexibility for remote workers

ASSUMPTION: The work environment at Heidi Health is dynamic, collaborative, and focused on driving growth and innovation in the healthcare industry.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Growth Team Lead
• Content assessment task
• Final interview with the Growth Team Lead and other team members

Key Assessment Areas:

• Content creation and optimization skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Heidi Health's values

Application Tips:

• Highlight your experience with SEO content creation and driving growth through strategic content
• Include examples of your work that demonstrate your ability to create high-quality, search-optimized content
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for the content assessment task by familiarizing yourself with Heidi Health's brand voice and content style

ATS Keywords: SEO content specialist, content creation, keyword research, on-page optimization, AI automation, organic growth, GTM team, Heidi Health

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant skills and experience to increase their chances of success.

🛠️ Tools & Technologies

• Sanity CMS
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• AI automation tools (e.g., Frase, Copy.ai, Jasper)

ASSUMPTION: Familiarity with Sanity CMS and popular SEO tools is essential for this role, while experience with AI automation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Relentless owners: Take full accountability for our work, embracing victories and setbacks
• Clinical inventors: Guided by an unwavering moral compass and grounded in data-driven truths
• Humble winners: Pursue success with a stoic determination while remaining warm and humble with each other in victory
• Confident explorers: Welcome uncertainty with open arms; thrive in uncharted territories and excel in low-context environments

Work Style:

• Fast-paced and dynamic, with a focus on driving growth and innovation
• Collaborative and supportive, with a strong emphasis on teamwork and communication
• Adaptable and flexible, with a willingness to learn and pivot as needed

Self-Assessment Questions:

• Do you thrive in fast-paced, innovative environments, and are you comfortable with uncertainty?
• Are you a strong communicator and collaborator, with a willingness to learn and adapt?
• Do you share Heidi Health's commitment to driving global impact in the healthcare industry?

ASSUMPTION: Candidates who align strongly with Heidi Health's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing startup environment may present unique challenges and require adaptability
• Balancing creative and analytical tasks may be demanding, requiring strong time management and prioritization skills
• Collaborating with a remote team may present communication and time zone challenges
• Keeping up with the latest trends and best practices in SEO, content creation, and AI automation may require continuous learning and development

ASSUMPTION: These challenges are inherent to working in a fast-paced, innovative healthtech startup and can be overcome with strong communication, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is unique in its focus on driving organic growth through strategic content creation and AI automation in the healthcare industry
• While similar roles may exist in other industries, the specific context and challenges of the healthcare industry make this role distinct
• Career progression in this role may lead to opportunities in content strategy, SEO management, or other marketing leadership positions

ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact in the healthcare industry, with potential for career progression in content strategy or marketing leadership.

📝 Sample Projects

• Developing a comprehensive content strategy to drive organic growth for a new healthcare product launch
• Conducting keyword research and on-page optimization to improve search visibility and click-through rates for a healthcare website
• Implementing AI automation solutions to streamline content creation, translation, and publishing workflows

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the SEO Content Specialist at Heidi Health.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall growth strategy for Heidi Health, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics within the Growth Team and the broader organization?
• How does Heidi Health support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Heidi Health foster a culture of innovation and continuous learning, and what opportunities exist for the SEO Content Specialist to contribute to this?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in SEO content creation and driving growth through strategic content
• Prepare for the content assessment task by familiarizing yourself with Heidi Health's brand voice and content style
• Follow up with the Growth Team Lead one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.