📌 Core Information
🔹 Job Title: SEO Content Writer
🔹 Company: Housecall Pro
🔹 Location: Brazil, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Brazil & Mexico)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, SEO-optimized content
- Collaborating with cross-functional teams
- Meeting aggressive production goals
- Staying informed on the latest SEO techniques
ASSUMPTION: This role requires a balance of creativity and data-driven decision making. The ideal candidate will be comfortable working independently and in a team environment.
📋 Key Responsibilities
✅ Create engaging content optimized for search engines
✅ Support SEO content manager in topic development and editing
✅ Collaborate with SEO team members on page expansion and link-building initiatives
✅ Document project progress and maintain status of completed work
✅ Create and monitor performance benchmarks
ASSUMPTION: This role involves a mix of creative and analytical tasks. The ideal candidate will have a strong understanding of SEO principles and excellent writing skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
Experience: 2+ years of experience in SEO content writing or a related field
Required Skills:
- Impeccable grammar, punctuation, and spelling
- Strong attention to detail
- Ability to meet tight deadlines
- Understanding of SEO principles and best practices
- Proven track record of developing high-value content
- Experience with keyword research tools and analytics platforms
Preferred Skills:
- Fluency in Spanish (for Mexico-based applicants)
- Fluency in Portuguese (for Brazil-based applicants)
ASSUMPTION: While not explicitly stated, language proficiency in the local language may be beneficial for applicants based in Brazil and Mexico.
💰 Compensation & Benefits
Salary Range: $28,000 - $35,000 USD annually (estimated based on experience level and location)
Benefits:
- Generous benefits program (medical, dental, vision, life, disability, 401(k))
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup
- Monthly tech reimbursements
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The final salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Home Service Industry)
Company Size: 1,001-5,000 employees
Founded: 2013
Company Description:
- Housecall Pro helps home service professionals streamline operations and grow their businesses
- Offers easy-to-use tools for scheduling, dispatching, payments, and more
- Supports over 40,000 businesses and has over 1,800 employees across the globe
Company Specialties:
- Business software
- Job Scheduling
- Payment Processing
- Automatic Invoicing
- Technician Dispatch
- Customer Re-marketing
- Consumer Booking App
- CRM
- Field Service Management Software
- Mobile App
- Marketing Automation
Company Website: http://www.housecallpro.com
ASSUMPTION: Housecall Pro is a well-established company in the home service industry, with a strong focus on providing exceptional technology to help professionals succeed.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to SEO Content Manager
Work Arrangement: Remote (Brazil & Mexico)
Growth Opportunities:
- Potential to grow within the SEO team or explore other marketing roles
- Opportunity to work on high-impact projects and make a significant contribution to the company's success
- Chance to learn and develop skills in SEO and content marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Brazil, Mexico
Geographic Context:
- Brazil: Large, Portuguese-speaking country in South America
- Mexico: Large, Spanish-speaking country in North America
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: Applicants should be comfortable working remotely and have a reliable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home writing assignment
- Final interview with the SEO team
Key Assessment Areas:
- Writing skills and creativity
- SEO knowledge and understanding
- Ability to meet deadlines and manage multiple projects
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO content writing experience and skills
- Provide examples of your previous SEO content work, if available
- Be prepared to discuss your approach to SEO and content creation in the interview
ATS Keywords: SEO, content writing, keyword research, creative writing, grammar, attention to detail, deadline management, collaboration, data analysis, strategic thinking
ASSUMPTION: The application process may vary, but typically involves an initial screening, a writing assignment, and multiple interviews.
🛠️ Tools & Technologies
- SEMRush
- GA4
- Search Console
- Content management system (CMS)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the project at hand.
👔 Cultural Fit Considerations
Company Values:
- Champion our Pros to success
- Invest in our team
- Embrace continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a time when you had to meet a tight deadline and how you managed it?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Housecall Pro values candidates who are passionate about helping home service professionals succeed and are committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the ever-changing landscape of SEO
- Working remotely and maintaining productivity
- Adapting to a fast-paced, growing company environment
ASSUMPTION: The role may present challenges related to time management, staying current with SEO trends, and working remotely.
📈 Similar Roles Comparison
- This role is similar to an SEO Content Specialist or SEO Content Strategist, but with a stronger focus on content creation and a lesser emphasis on strategy development
- Unlike other content writing roles, this position requires a strong understanding of SEO principles and best practices
- Career progression may involve moving into a more strategic role, such as SEO Manager or SEO Content Strategist
ASSUMPTION: This role is unique in its focus on SEO content creation and may differ from other content writing or SEO roles in the industry.
📝 Sample Projects
- Creating a series of blog posts targeting specific keywords to improve organic traffic for a home service website
- Optimizing meta titles and descriptions for a company's service pages to improve click-through rates
- Developing a content strategy for a new service offering, including keyword research and content creation
ASSUMPTION: Sample projects may vary depending on the company's specific needs and the industry in which they operate.
❓ Key Questions to Ask During Interview
- How does the SEO team collaborate with other departments to ensure content aligns with business objectives?
- Can you describe a recent SEO content project and the results it achieved?
- How does Housecall Pro support the professional development of its employees?
- What are the most important qualities for success in this role?
- How does the company measure the success of its SEO content efforts?
ASSUMPTION: Interview questions should focus on understanding the company's approach to SEO content, its culture, and the specific requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO content writing experience and skills
- Prepare for a take-home writing assignment and be ready to discuss your approach to SEO and content creation in the interview
- Follow up with the hiring manager one week after your final interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
