📌 Core Information
🔹 Job Title: SEO Content Writer
🔹 Company: Housecall Pro
🔹 Location: Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Brazil)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, SEO-optimized content that supports larger SEO objectives
- Conducting subject matter research and incorporating expert perspectives
- Collaborating with cross-functional teams to support initiatives
- Meeting aggressive production goals while maintaining high-quality standards
ASSUMPTION: This role requires a strong balance of creativity, research, and SEO knowledge to produce high-quality content that drives organic traffic.
📋 Key Responsibilities
✅ Create engaging content optimized for search engines, supporting larger SEO objectives
✅ Support SEO content manager in topic development, content brief creation, and content editing
✅ Conduct subject matter research and incorporate expert perspectives to provide unique value
✅ Collaborate with SEO team members to produce content for page expansion, SEO optimization, and link-building initiatives
✅ Document and maintain project progress and completed work
✅ Create and monitor performance benchmarks
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
Experience: 2+ years of experience in SEO content writing or a related field
Required Skills:
- Impeccable use of grammar, punctuation, and spelling
- Strong attention to detail
- Ability to meet tight deadlines
- Creative and strategic thinking skills
- Understanding of SEO principles and best practices
- Proven track record of developing high-value content that aligns with EEAT standards
- Experience in keyword research tools and analytics platforms (e.g., SEMRush, GA4, Search Console)
Preferred Skills:
- Familiarity with optimizing content for generative AI engines
- Interest in experimenting with new search formats and trends
ASSUMPTION: While a degree is preferred, relevant work experience may be considered as an alternative.
💰 Compensation & Benefits
Salary Range: $28,000 - $35,000 USD annually (estimated based on experience level and location)
Benefits:
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for similar roles in Brazil and the company's size. Final compensation will be determined based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Home Service Professionals)
Company Size: 1,001-5,000 employees (Large, with opportunities for growth and collaboration)
Founded: 2013 (Established, with a history of success and stability)
Company Description:
- Housecall Pro helps home service professionals streamline operations, scale their businesses, and save time
- Offers easy-to-use tools for scheduling, dispatching, payments, and more
- Supports over 40,000 businesses and has over 1,800 employees globally
Company Specialties:
- Business software
- Job Scheduling
- Payment Processing
- Automatic Invoicing
- Technician Dispatch
- Customer Re-marketing
- Consumer Booking App
- CRM
- Field Service Management Software
- Mobile App
- Marketing Automation
Company Website: www.housecallpro.com
ASSUMPTION: Housecall Pro is a well-established company with a strong focus on innovation and supporting its customers' success.
📊 Role Analysis
Career Level: Mid-level (Requires relevant experience but offers opportunities for growth)
Reporting Structure: Reports directly to the SEO Content Manager
Work Arrangement: Remote (Brazil) with flexible scheduling
Growth Opportunities:
- Potential to take on more responsibilities and advance within the SEO team
- Opportunities to collaborate with cross-functional teams and learn new skills
- Chance to grow with the company as it continues to expand
ASSUMPTION: This role offers opportunities for professional growth and development within the SEO team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): Brazil
Geographic Context:
- Brazil is the largest country in South America, with a diverse culture and vibrant economy
- Home to a growing tech industry and a strong focus on innovation
- Offers a high quality of life and numerous opportunities for personal and professional growth
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Working remotely in Brazil offers a unique blend of cultural diversity, professional opportunities, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the SEO Content Manager
- Final interview with the SEO Team Lead
Key Assessment Areas:
- Writing skills and ability to optimize content for search engines
- Research skills and ability to incorporate expert perspectives
- Collaboration and communication skills
- Understanding of SEO principles and best practices
Application Tips:
- Highlight relevant experience and achievements in SEO content writing
- Include a well-structured resume that emphasizes skills and accomplishments
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your best SEO-optimized content to showcase during the interview
ATS Keywords: SEO content writing, keyword research, creative writing, attention to detail, grammar, punctuation, strategic thinking, SEO principles, analytics platforms, collaboration, research skills, data-driven decision making, content optimization, editorial judgment, organizational skills, content development
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- SEMRush
- GA4
- Search Console
- Content management systems (e.g., WordPress)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Champion the Trades
- Innovate and Grow
- One Team, One Dream
Work Style:
- Collaborative and supportive team environment
- Focus on innovation and continuous improvement
- Flexible and adaptable work arrangements
Self-Assessment Questions:
- Do you align with Housecall Pro's mission to champion home service professionals?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
ASSUMPTION: Housecall Pro values candidates who are passionate about supporting home service professionals and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Meeting aggressive production goals while maintaining high-quality standards
- Keeping up with the latest SEO trends and best practices
- Managing multiple projects and deadlines effectively
- Working remotely and staying connected with a distributed team
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on content creation and optimization than content strategy or management
- Requires a strong balance of creativity, research, and SEO knowledge
- Offers opportunities for growth and advancement within the SEO team and the broader organization
ASSUMPTION: This role is well-suited for candidates with a strong background in SEO content writing and a passion for creating high-quality, engaging content.
📝 Sample Projects
- Developing a series of blog posts targeting high-volume, low-difficulty keywords to drive organic traffic
- Creating a comprehensive guide on a complex home service topic, incorporating expert insights and real-world examples
- Optimizing existing content for featured snippets and other search features to improve visibility and click-through rates
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the SEO team currently, and how can this role help address them?
- How does the SEO team collaborate with other departments, such as marketing and product, to support overall company objectives?
- What opportunities are there for professional growth and development within the SEO team and the broader organization?
- How does Housecall Pro support work-life balance for its remote employees?
- What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how can this role contribute to achieving them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your best SEO-optimized content to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
