SEO Content Writer (Brazil) - Freelancer

📌 Core Information

🔹 Job Title: SEO Content Writer (Brazil) - Freelancer

🔹 Company: Odds Scanner Group

🔹 Location: São Paulo, Brazil

🔹 Job Type: Freelance

🔹 Category: Content Writing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Brazil)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, SEO-optimized content for the iGaming and sports betting industry
• Working remotely with a global team on various projects and campaigns
• Contributing to team development and helping fill editorial gaps
• Meeting strict deadlines while maintaining high-quality standards

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills due to the remote nature of the work.

📋 Key Responsibilities

✅ Write clear, concise copy with a distinct tone of voice while ensuring compliance with SEO and editorial standards

✅ Research topics thoroughly to write accurate, informative articles for multiple iGaming and sports brands

✅ Maintain excellent writing and proofreading skills to produce top-notch content with minimal supervision

✅ Collaborate with team members on developing content operations training assets when necessary

✅ Follow content creation guidelines to ensure efficient delivery and meet strict deadlines

ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during peak periods.

🎯 Required Qualifications

Education: Major in Journalism preferred but not required

Experience: Proven experience as an SEO Content Writer or similar role (2-5 years)

Required Skills:

• Native Portuguese speaker with working proficiency in English
• Strong research, writing, editing, and proofreading skills
• Ability to work efficiently while being fully remote
• Solid understanding of SEO principles
• Past sports betting/iGaming work background preferred

Preferred Skills:

• Experience with content management systems (CMS)
• Knowledge of HTML and basic SEO tools
• Familiarity with the iGaming and sports betting industry

ASSUMPTION: While not explicitly stated, having a portfolio showcasing relevant writing samples would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between BRL 3,000 and BRL 5,000 per month, based on industry standards for freelance SEO content writers in Brazil with 2-5 years of experience.

Benefits:

• Flexible work schedule
• Opportunity to work with a global team on diverse projects
• Potential for career growth within the company

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Odds Scanner Group operates in the advertising services industry, focusing on affiliate marketing, SEO, and performance media expertise to grow brands and partners in competitive markets.

Company Size: Odds Scanner Group has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 2019 and has since grown to become a global media-tech company.

Company Description:

• Odds Scanner Group combines cutting-edge technology, data-driven insights, and performance media expertise to drive success in the sports and gaming industry.
• The company creates innovative brands, delivers engaging content, and connects audiences with top iGaming operators through advanced tools and strategic SEO practices.
• Odds Scanner Group partners with leading sports publishers and manages paid media campaigns to ensure precise, performance-driven acquisition for clients.

Company Specialties:

• Affiliate Marketing
• SEO
• Consumer Products
• Digital Marketing
• Web Design
• Web Development
• Content Marketing
• Link Building
• Performance Marketing

Company Website: oddsscannergroup.com

ASSUMPTION: Odds Scanner Group's focus on the iGaming and sports betting industry may require applicants to be comfortable with content related to these topics.

📊 Role Analysis

Career Level: This role is suitable for mid-level content writers with 2-5 years of experience seeking to grow within the iGaming and sports betting industry.

Reporting Structure: The SEO Content Writer will work closely with the SEO team and may report directly to the SEO Manager or a similar role.

Work Arrangement: This is a remote freelance position, with the requirement for the candidate to be based in Brazil.

Growth Opportunities:

• Expanding skills in SEO and digital marketing
• Gaining experience working with a global team on diverse projects
• Potential for full-time employment or contract renewal

ASSUMPTION: The remote nature of this role may limit some growth opportunities that would typically be available in an on-site position.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and numerous opportunities for networking and professional growth.
• The city is known for its diverse population, rich history, and thriving economy.
• São Paulo is a major hub for the iGaming and sports betting industry in Latin America.

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The remote work environment may require strong self-motivation and time management skills to maintain productivity and meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Writing test or assignment
• Final interview with the SEO team

Key Assessment Areas:

• Writing skills and style
• Understanding of SEO principles
• Research abilities
• Cultural fit and communication skills

Application Tips:

• Highlight relevant experience in the iGaming and sports betting industry
• Include a portfolio showcasing writing samples related to SEO and content marketing
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: SEO, Content Writing, iGaming, Sports Betting, Journalism, Research, Editing, Proofreading

ASSUMPTION: The application process may take several weeks due to the global nature of the company and the need to coordinate interviews with team members in different time zones.

🛠️ Tools & Technologies

• Content management systems (CMS)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Writing and editing software (e.g., Google Docs, Microsoft Word)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Performance-driven
• Data-focused

Work Style:

• Remote and flexible work environment
• Global team collaboration
• Results-oriented and deadline-driven
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal supervision?
• Are you comfortable working with a global team and collaborating across time zones?
• Do you have a strong work ethic and the ability to meet strict deadlines?

ASSUMPTION: Odds Scanner Group's global presence and remote work environment may require applicants to be comfortable working with diverse teams and adapting to different cultural norms.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a remote work environment with minimal supervision
• Working with a global team and coordinating across time zones
• Keeping up with industry trends and best practices in SEO and content marketing

ASSUMPTION: The remote nature of this role may present unique challenges related to communication, time management, and self-motivation.

📈 Similar Roles Comparison

• This role is similar to other SEO Content Writer positions, but with a focus on the iGaming and sports betting industry
• Compared to other freelance roles, this position offers the opportunity to work with a global team on diverse projects and campaigns
• Career progression may involve moving into a full-time position or taking on more responsibilities within the SEO team

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the projects and campaigns the candidate works on.

📝 Sample Projects

• Creating blog posts and articles for Odds Scanner Group's own websites and external partners
• Developing content strategies and editorial calendars for iGaming and sports betting brands
• Researching and writing industry reports and whitepapers

ASSUMPTION: The specific projects the candidate works on may vary depending on the company's current priorities and client needs.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a candidate for this role?
• How does this role fit into the overall content strategy for Odds Scanner Group?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does Odds Scanner Group support its remote employees in maintaining productivity and work-life balance?

ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing writing samples related to SEO and content marketing
• Prepare for a writing test or assignment as part of the interview process
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.