SEO Content Writer

📌 Core Information

🔹 Job Title: SEO Content Writer

🔹 Company: Ethos Life

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging, and SEO-optimized content to drive organic traffic growth
• Collaborating with cross-functional teams to align content strategies with broader business objectives
• Editing and proofreading content to ensure grammatical accuracy, consistency, and clarity
• Monitoring SEO performance metrics and iterating on content based on insights and feedback
• Staying up to date with SEO best practices, Google algorithm changes, and content trends

ASSUMPTION: This role requires a strong understanding of SEO principles and a proven track record of producing content that ranks well and drives measurable results.

📋 Key Responsibilities

✅ Write high-quality, engaging, and SEO-optimized content including blog posts, landing pages, and product-related copy to drive organic traffic growth

✅ Collaborate with cross-functional teams (e.g., Product, Design, SEO, and Marketing) to align content strategies with broader business objectives

✅ Edit and proofread content to ensure grammatical accuracy, consistency, and clarity

✅ Monitor SEO performance metrics and iterate on content based on insights and feedback

✅ Stay up to date with SEO best practices, Google algorithm changes, and content trends to maintain a competitive edge

✅ Contribute to building a scalable content pipeline that supports rapid testing and growth

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple content projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 3+ years of experience in SEO-focused content writing, ideally in a B2C or high-growth startup environment

Required Skills:

• Excellent command of written English for the United States audience, with a flair for storytelling and a detail-oriented approach to grammar and syntax
• Strong grasp of SEO principles including on-page optimization, keyword targeting, and content structuring
• Proven track record of producing content that ranks well and drives measurable results
• Comfortable working independently and managing multiple content projects simultaneously
• Familiarity with tools such as Google Search Console, SEMrush, Ahrefs, SurferSEO, or similar
• Experience with CMS platforms

Preferred Skills:

• Prior exposure to the fintech, insurtech, or personal finance sectors

ASSUMPTION: Candidates with experience in the fintech or insurtech sectors may have a better understanding of the industry and its target audience.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for similar roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2 days on-site, 3 days remote)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance (Insurtech)

Company Size: Medium (501-1,000 employees)

Founded: 2016

Company Description:

• Ethos is a mission-driven startup that makes getting life insurance instant, easy, and accessible
• The company blends industry expertise, technology, and the human touch to deliver an incredible life insurance experience
• Ethos has raised over $400 million in capital from prominent investors and is one of the largest U.S. life insurance issuers

Company Specialties:

• Life Insurance
• Term Life Insurance
• Technology

Company Website: http://www.ethos.com

ASSUMPTION: Ethos is a well-funded, rapidly growing startup with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Content

Work Arrangement: Hybrid (2 days on-site, 3 days remote)

Growth Opportunities:

• Potential to grow into a senior content role as the team expands
• Opportunities to work on diverse content projects and gain exposure to various aspects of the business
• Chance to contribute to the development of Ethos' content strategy and have a significant impact on the company's growth

ASSUMPTION: This role offers ample opportunities for professional growth and development within the content team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Austin, Texas (Headquarters), Bangalore, India (Primary Development Center)

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• The city is known for its vibrant tech industry, with many multinational corporations having offices in the area
• Bangalore offers a mix of urban and suburban living, with numerous parks, gardens, and cultural attractions

Work Schedule: Monday - Friday, 9:00 AM - 6:00 PM IST (with flexible hours and a hybrid work arrangement)

ASSUMPTION: Bangalore offers a dynamic and vibrant work environment, with a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth content assessment and interview with the content team
• Final interview with the head of content or another senior team member

Key Assessment Areas:

• Writing samples and portfolio
• SEO knowledge and content strategy
• Cultural fit and team dynamics
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and content writing skills
• Include a portfolio of your best work, showcasing your range and versatility as a writer
• Prepare for the content assessment by brushing up on your SEO knowledge and content strategy
• Research Ethos' mission and values to demonstrate your cultural fit and enthusiasm for the role

ATS Keywords: SEO, Content Writing, Blog Posts, Landing Pages, Product Copy, Collaboration, Editing, Proofreading, SEO Performance Metrics, Google Algorithm, Content Trends, Content Pipeline, B2C, Fintech, Insurtech, Personal Finance

ASSUMPTION: Ethos uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Search Console
• SEMrush
• Ahrefs
• SurferSEO
• Content Management Systems (CMS)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven
• Innovative
• Collaborative
• Customer-focused

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and strategic
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you passionate about creating high-quality, engaging content that drives results?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared mission?

ASSUMPTION: Ethos values candidates who are passionate about their mission, innovative in their approach, and collaborative in their work style.

⚠️ Potential Challenges

• Managing multiple content projects simultaneously may require strong organizational skills and time management
• Keeping up with the latest SEO best practices and algorithm changes can be challenging and time-consuming
• Working in a fast-paced, dynamic environment may require adaptability and resilience
• Collaborating with cross-functional teams may require strong communication and interpersonal skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional content writing roles, this position requires a strong focus on SEO and data-driven content strategy
• Ethos' mission-driven approach sets it apart from other insurance companies, offering a unique opportunity to make an impact in the industry
• This role offers significant growth potential as Ethos continues to expand its content team and operations

ASSUMPTION: This role is unique in its focus on SEO and data-driven content strategy, offering a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing a comprehensive content strategy for Ethos' blog, including keyword research, topic selection, and content calendar creation
• Creating a series of landing pages for Ethos' life insurance products, optimized for search engines and designed to convert visitors into customers
• Collaborating with the marketing team to develop a content marketing campaign, including blog posts, social media content, and email marketing materials

ASSUMPTION: These sample projects demonstrate the range and depth of content writing required for this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the content team's structure and how this role fits into it?
• How does Ethos approach content strategy and planning, and how would this role contribute to that process?
• What are the biggest challenges facing the content team currently, and how can this role help address them?
• How does Ethos support the professional growth and development of its employees?
• What is the company culture like, and how does the content team fit into it?

ASSUMPTION: These questions can help you better understand the role, the team, and the company, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and content writing skills
• Prepare a portfolio of your best work, showcasing your range and versatility as a writer
• Prepare for the content assessment by brushing up on your SEO knowledge and content strategy
• Research Ethos' mission and values to demonstrate your cultural fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.