📌 Core Information
🔹 Job Title: SEO Content Writer, LoopNet
🔹 Company: CoStar Group
🔹 Location: Orange County - CA, United States
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating optimized content for commercial real estate audiences
- Driving organic growth through data-driven content creation
- Collaborating with cross-functional teams to maintain consistent tone of voice
- Managing content projects from concept to production and iteration
ASSUMPTION: This role requires a strong understanding of SEO principles and commercial real estate trends to create engaging and shareable content that resonates with users.
📋 Key Responsibilities
✅ Produce content tailored to commercial real estate audiences, addressing key informational needs
✅ Engage in data-driven content creation to drive organic growth
✅ Collaborate with other teams to ensure a consistent tone of voice across content experiences
✅ Manage concurrent content projects from concept through production and iterate based on feedback
✅ Present work to team members and stakeholders, recruit feedback, and publish content
ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Journalism, Creative Writing, English, Marketing, or related field
Experience: 2-3 years of content writing experience, including familiarity with SEO practices
Required Skills:
- Proficiency in publishing in CMS platforms
- Ability to learn quickly and stay on top of trends across industries
- Strong editing skills with experience in collaborative editing
- Commitment to prior employers
Preferred Skills:
- Excellent grammar, spelling, and proofreading skills
- Familiarity with commercial real estate terminology, trends, and audience
- Experience working on international sites and with global teams
- Familiarity with HTML, CSS, JavaScript, and other front-end web programming languages
- Familiarity with W3C/WCAG and ADA web accessibility standards
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it involves creating content for an English-speaking audience.
💰 Compensation & Benefits
Salary Range: $71,000 - $97,000 per year, based on relevant skills and experience
Benefits:
- Comprehensive healthcare coverage
- Life, legal, and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs
- Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Working Hours: Full-time, Monday through Friday, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Company Size: 5,001-10,000 employees. As a large company, CoStar Group offers a diverse range of opportunities and resources for employees.
Founded: 1986. CoStar Group has over three decades of experience in the real estate industry.
Company Description:
- CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- The company’s major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
- CoStar Group’s websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: www.costargroup.com
ASSUMPTION: CoStar Group’s extensive industry experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of experience and adaptability to thrive in a dynamic and collaborative environment.
Reporting Structure: The SEO Content Writer will report to the SEO Manager and collaborate with various teams, including content, marketing, and product.
Work Arrangement: On-site, Monday through Friday. This role requires regular in-office attendance for collaboration and communication purposes.
Growth Opportunities:
- Expanding one’s knowledge of commercial real estate trends and data
- Developing skills in SEO, content strategy, and data analysis
- Advancing within the content or marketing teams, or exploring opportunities in related fields
ASSUMPTION: CoStar Group’s large size and diverse offerings provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office. CoStar Group’s headquarters is located in Arlington, Virginia, with additional offices worldwide.
Office Location(s): Orange County - CA, United States
Geographic Context:
- Orange County is located in Southern California and is known for its diverse economy, including a strong real estate industry.
- The area offers a mix of urban and suburban environments, with numerous cultural attractions and recreational opportunities.
- The cost of living in Orange County is generally higher than the national average.
Work Schedule: Full-time, Monday through Friday, with a standard workweek of 40 hours. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Orange County location provides a dynamic and vibrant work environment, with access to a diverse range of resources and opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the SEO Manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Writing samples and portfolio review
- SEO knowledge and content strategy discussion
- Commercial real estate knowledge and industry insights
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include examples of your writing and SEO work in your portfolio
- Prepare for interview questions that focus on your content creation process, SEO knowledge, and commercial real estate understanding
- Research CoStar Group and LoopNet to demonstrate your familiarity with the company and its offerings
ATS Keywords: SEO, content writer, commercial real estate, data-driven content, organic growth, CMS, HTML, CSS, JavaScript, web accessibility, LoopNet, CoStar Group
ASSUMPTION: CoStar Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being noticed by the system.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Excel)
- Collaboration tools (e.g., Google Workspace, Microsoft Office)
ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
- Diversity
- Inclusion
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Data-driven decision-making
- Continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform your content creation process?
- Do you have a strong understanding of commercial real estate trends and terminology?
ASSUMPTION: CoStar Group values employees who are adaptable, data-driven, and passionate about real estate, with a strong commitment to collaboration and continuous learning.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic nature of the commercial real estate industry
- Balancing multiple content projects and deadlines
- Adapting to changes in SEO best practices and industry trends
- Working with various teams and stakeholders to maintain a consistent tone of voice
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- Unlike other content writer roles, this position focuses specifically on commercial real estate audiences and SEO-driven content creation
- CoStar Group’s global presence and extensive industry experience provide unique opportunities for professional growth and development
- Career paths within CoStar Group may include advancing within the content or marketing teams, or exploring opportunities in related fields
ASSUMPTION: This role offers a unique blend of content creation, SEO, and commercial real estate expertise, with ample opportunities for professional growth and development within a large and established organization.
📝 Sample Projects
- Creating a comprehensive guide to office space trends and insights for LoopNet users
- Developing a series of blog posts on industrial property investment strategies for CoStar Group’s commercial real estate audience
- Producing a data-driven report on the state of the commercial real estate market for CoStar Group’s industry-leading research platform
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available within CoStar Group, from informative guides and blog posts to in-depth data-driven reports.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall content strategy for LoopNet and CoStar Group?
- What are the most pressing content needs and priorities for the SEO team in the coming months?
- How does CoStar Group support the professional development and growth of its content team members?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like CoStar Group?
- How does CoStar Group foster a culture of collaboration and innovation within its teams?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your writing and SEO work in your portfolio
- Prepare for interview questions that focus on your content creation process, SEO knowledge, and commercial real estate understanding
- Research CoStar Group and LoopNet to demonstrate your familiarity with the company and its offerings
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
