📌 Core Information
🔹 Job Title: SEO Digital PR Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO growth through strategic Digital PR campaigns
- Earning high-quality backlinks and brand mentions to enhance search visibility
- Collaborating with Digital PR agencies to refine ideas and strategy
- Analyzing PR performance using tools like Google Analytics, ahrefs, and Semrush
ASSUMPTION: This role requires a strong grasp of SEO principles, media outreach, and content marketing to be successful. The ideal candidate will have a proven track record in Digital PR and a deep understanding of search ranking factors.
📋 Key Responsibilities
✅ Plan and execute Digital PR campaigns to earn high-authority backlinks and improve search rankings
✅ Conduct backlink research to identify link building opportunities and analyze competitors' backlink profiles
✅ Ensure PR efforts align with SEO goals by leveraging newsjacking, data storytelling, and thought leadership
✅ Manage and oversee Digital PR agencies, refining campaign ideas to fit brand messaging and keyword strategy
✅ Secure media coverage in top-tier publications through strategic outreach and collaboration with internal and external stakeholders
✅ Track and analyze PR performance using tools like Google Analytics, ahrefs, and Semrush to measure SEO impact
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the company's current projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Several years of experience in Digital PR with a proven track record of earning high-quality links and media mentions
Required Skills:
- Expertise in backlink strategies and SEO
- Fluency in English with excellent storytelling, pitching, and trend-spotting skills
- Proficiency in Google Analytics & Google Search Console, experienced in ahrefs, Semrush, Moz, BuzzSumo, Cision, and alike
- Strategical mindset, adaptability, and ability to align PR efforts with SEO goals
- Strong stakeholder management skills
Preferred Skills:
- Experience with SIXT or similar mobility services
- Fluency in additional languages
ASSUMPTION: While the job listing does not explicitly state preferred qualifications, experience with SIXT or similar mobility services and fluency in additional languages could provide a competitive edge.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on market research for similar roles in Lisbon)
Benefits:
- Generous time off (28 vacation days, additional birthday day off, and 1 volunteer day per year)
- Work-life balance and flexibility (hybrid working model, flexible working hours, no dress code)
- Great employee benefits (discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time position with standard working hours (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT is a leading international provider of high-quality mobility services, operating in the travel and transportation industry.
Company Size: SIXT has 5,001-10,000 employees worldwide, providing a large and diverse work environment.
Founded: SIXT was founded in 1912 and has since grown into a global mobility service provider.
Company Description:
- SIXT offers a range of mobility services, including car rental, car sharing, ride-hailing, and car subscriptions, through its products SIXT rent, SIXT share, SIXT ride, and SIXT+.
- The company operates in more than 100 countries and has a presence in over 2,000 rental stations worldwide.
- SIXT focuses on providing a first-class customer experience and outstanding customer service, with a culture of innovation and long-term stability.
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride-hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's focus on innovation and customer experience creates an environment that values creativity and adaptability.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a significant amount of experience and expertise in Digital PR and SEO.
Reporting Structure: The Senior SEO Digital PR Specialist will likely report directly to the Head of Marketing or a similar role, with the opportunity to manage and oversee Digital PR agencies.
Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The specific work arrangement may vary depending on the company's policies and the employee's needs.
Growth Opportunities:
- Progression to a leadership or management role within the marketing department
- Expanding expertise in SEO and Digital PR to take on additional responsibilities or specialize in a specific area
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: SIXT's global presence and diverse range of mobility services provide numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: SIXT's Lisbon office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its historic sites, vibrant culture, and coastal location along the Tagus River.
- Lisbon offers a high quality of life, with a relatively low cost of living compared to other European capitals.
Work Schedule: The work schedule for this role is likely to be Monday-Friday, with standard working hours (8:00 AM - 5:00 PM). However, the specific work schedule may vary depending on the company's policies and the employee's needs.
ASSUMPTION: Lisbon's vibrant culture and coastal location provide a unique and enjoyable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- SEO and Digital PR expertise
- Strategic thinking and planning skills
- Communication and stakeholder management skills
- Cultural fit and alignment with SIXT's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Digital PR campaigns you've led and the results you've achieved
- Research SIXT's company culture and values to demonstrate your fit with the organization
ATS Keywords: SEO, Digital PR, Backlink Strategies, Media Outreach, Content Marketing, Google Analytics, ahrefs, Semrush, Storytelling, Stakeholder Management, Trend-spotting, Data Storytelling, Thought Leadership, Campaign Management, Strategic Outreach, Performance Analysis
ASSUMPTION: SIXT's application process is likely to be competitive, with a focus on finding candidates with a strong background in Digital PR and SEO, as well as excellent communication and stakeholder management skills.
🛠️ Tools & Technologies
- Google Analytics & Google Search Console
- ahrefs
- Semrush
- Moz
- BuzzSumo
- Cision
ASSUMPTION: The specific tools and technologies used by SIXT may vary depending on the company's preferences and the employee's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Responsibility
- Reliability
- Fairness
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you have a proven track record of earning high-quality links and media mentions in Digital PR campaigns?
- Are you comfortable managing and overseeing external agencies to drive impactful results?
- Do you thrive in a collaborative, innovative, and customer-focused work environment?
ASSUMPTION: SIXT values employees who are customer-focused, innovative, and adaptable, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple Digital PR campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and algorithm changes in SEO and Digital PR
- Collaborating effectively with external agencies and internal stakeholders to align PR efforts with SEO goals
- Adapting to a hybrid work environment, balancing on-site and remote work
ASSUMPTION: The potential challenges listed above are based on the job description and industry trends. However, the specific challenges may vary depending on the company's current projects and priorities.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital PR Specialist or Senior SEO Specialist, with a focus on driving SEO growth through strategic Digital PR campaigns
- Unlike other roles in the industry, this position requires a strong understanding of both SEO principles and media outreach to ensure PR efforts align with SEO goals
- Career progression in this role could lead to a leadership or management position within the marketing department, with the opportunity to oversee a team of Digital PR specialists
ASSUMPTION: While this role shares similarities with other Digital PR and SEO positions, its unique focus on driving SEO growth through strategic Digital PR campaigns sets it apart from other roles in the industry.
📝 Sample Projects
- Developing and executing a Digital PR campaign to secure high-authority backlinks and improve search rankings for a new mobility service launch
- Conducting backlink research and competitor analysis to identify link building opportunities and optimize keyword strategy
- Managing and overseeing a Digital PR agency to refine campaign ideas and align PR efforts with SEO goals and brand messaging
ASSUMPTION: The sample projects listed above are based on the job description and industry trends. However, the specific projects may vary depending on the company's current priorities and the employee's skills and expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current Digital PR strategy and how this role fits into the broader marketing plan?
- How does SIXT support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does SIXT approach collaboration and communication with external agencies and internal stakeholders?
- What are the biggest challenges facing the Digital PR team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SIXT careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Digital PR campaigns you've led and the results you've achieved
- Research SIXT's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
