📌 Core Information
🔹 Job Title: SEO Digital PR Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO growth through strategic Digital PR campaigns
- Earning high-quality backlinks and brand mentions
- Collaborating with a Digital PR agency to refine ideas and strategy
- Aligning PR efforts with SEO goals and brand messaging
ASSUMPTION: This role requires a strong understanding of SEO principles, media outreach, and content marketing to enhance search visibility and strengthen brand presence.
📋 Key Responsibilities
✅ Plan and execute Digital PR campaigns to earn high-authority backlinks and improve search rankings
✅ Conduct backlink research to identify link building opportunities and analyze competitors' backlink profiles
✅ Ensure PR efforts align with SEO goals by leveraging newsjacking, data storytelling, and thought leadership
✅ Manage and oversee Digital PR agencies, refining campaign ideas to fit brand messaging and keyword strategy
✅ Secure media coverage in top-tier publications through strategic outreach and collaboration with internal and external stakeholders
✅ Track and analyze PR performance using tools like Google Analytics, ahrefs, and Semrush to measure SEO impact
ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Several years of experience in Digital PR with a proven track record of earning high-quality links and media mentions
Required Skills:
- Expertise in backlink strategies and SEO
- Fluency in English with excellent storytelling, pitching, and trend-spotting skills
- Proficiency in Google Analytics, Google Search Console, ahrefs, Semrush, Moz, BuzzSumo, and Cision
- Strong strategic mindset, adaptability, and ability to align PR efforts with SEO goals
- Excellent stakeholder management skills
Preferred Skills:
- Experience with SIXT or similar mobility services
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in Digital PR and a solid understanding of SEO principles will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a senior role in Lisbon)
Benefits:
- Generous time off (28 vacation days, additional birthday day off, 1 volunteer day per year)
- Work-life balance and flexibility (hybrid working model, flexible working hours, no dress code)
- Great employee benefits (discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market rates for a senior Digital PR role in Lisbon. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements (Mobility Services)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1912 (Over 100 years ago)
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers a uniquely integrated premium mobility service across vehicle rental, car sharing, ride hailing, and car subscriptions
- Present in more than 100 countries with a fleet of 350,000 vehicles and 5 million drivers worldwide
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and large employee base indicate a well-established company with robust resources and opportunities for career growth.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of SEO and works closely with the Digital PR agency
Work Arrangement: Hybrid (On-site with flexible working hours)
Growth Opportunities:
- Potential to expand the role's scope as SIXT continues to grow and diversify its mobility services
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to mentor junior team members and contribute to their professional development
ASSUMPTION: This role offers opportunities for career growth and development within SIXT's expanding mobility services sector.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000
- Known for its vibrant culture, historic sites, and coastal location
- Offers a high quality of life with affordable living costs compared to other European capitals
Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM
ASSUMPTION: Lisbon's vibrant culture, historic sites, and coastal location make it an attractive place to live and work, offering a high quality of life at an affordable cost.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Digital PR and SEO expertise
- Strategic thinking and adaptability
- Stakeholder management and communication skills
- Cultural fit and alignment with SIXT's values
Application Tips:
- Highlight your proven track record of earning high-quality links and media mentions
- Tailor your resume and cover letter to emphasize your SEO and Digital PR skills
- Prepare examples of successful Digital PR campaigns you've led or contributed to
- Research SIXT's mobility services and be ready to discuss how your skills and experience align with the company's mission
ATS Keywords: SEO, Digital PR, Media Outreach, Content Marketing, Backlink Strategies, Google Analytics, ahrefs, Semrush, Stakeholder Management, Storytelling, Trend-spotting, Data Storytelling, Thought Leadership, Campaign Management, Search Ranking Factors, Google Best Practices
ASSUMPTION: SIXT's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- ahrefs
- Semrush
- Moz
- BuzzSumo
- Cision
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are widely used in the Digital PR and SEO industries.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Sustainability
- Integrity
- Responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and proactive
Self-Assessment Questions:
- How do you align Digital PR efforts with SEO goals and brand messaging?
- Can you provide an example of a successful Digital PR campaign you've led, and how you measured its impact?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
ASSUMPTION: Candidates who demonstrate a strong understanding of SIXT's values and a compatible work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies to drive impactful results
- Keeping up with industry trends and algorithm changes in SEO and Digital PR
- Balancing the need for creativity and innovation with data-driven decision making
- Adapting to a large, global organization with a diverse range of mobility services
ASSUMPTION: These challenges can be overcome through strong communication, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on driving SEO growth through strategic Digital PR campaigns within a large, global mobility services provider
- Compared to similar roles in other industries, this position offers the opportunity to work on a wide range of mobility services and gain exposure to diverse aspects of the business
- Career paths may include progression to a leadership role within SIXT's SEO or Digital PR teams, or expansion into other areas of the mobility services sector
ASSUMPTION: This role offers a unique opportunity to leverage Digital PR and SEO expertise within a large, global mobility services provider, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a Digital PR campaign to secure high-authority backlinks and improve search rankings for SIXT's car rental services
- Analyzing competitors' backlink profiles and identifying gaps to inform link building strategies for SIXT's mobility services
- Managing a Digital PR agency to refine campaign ideas and ensure alignment with SIXT's brand messaging and keyword strategy
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, and provide insight into the day-to-day work of a Senior SEO Digital PR Specialist at SIXT.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader SEO and Digital PR strategy?
- How does SIXT support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 90 days?
- How does SIXT approach sustainability and innovation within its mobility services?
- What is the work environment like at SIXT's Lisbon office, and how does it support collaboration and productivity?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about whether this opportunity is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO and Digital PR skills and experience
- Prepare examples of successful Digital PR campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
