SEO Executive

Here's the based on the provided data:

📌 Core Information

🔹 Job Title: SEO Executive
🔹 Company: Ditto Insurance
🔹 Location: Bangalore, Karnataka, India
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025

🚀 Job Overview

Key aspects of this role include:

1. Strategic Planning: Develop and execute SEO strategies to drive high-quality organic traffic, improve keyword rankings, and align with Ditto’s business goals and search engine updates (including AI-driven changes).
2. Keyword Research & Competitor Analysis: Identify target keywords based on user intent and search trends, and analyze competitor content and strategy to uncover new opportunities in the insurance space.
3. On-Page & Technical SEO: Optimize website architecture, metadata, internal linking, and semantic relevance; conduct technical audits to resolve crawlability, indexing, and performance issues.
4. Link Building & Off-Page SEO: Build high-quality backlinks through ethical outreach and partnerships to strengthen domain authority and organic visibility.
5. Performance Tracking & Collaboration: Use tools like Google Analytics and Search Console to monitor SEO performance, generate reports, and work closely with content and tech teams to ensure consistent SEO alignment.

📋 Key Responsibilities

✅ Develop and Execute SEO Strategies
- Plan and implement SEO strategies to drive high-quality organic traffic, improve keyword rankings, and align with Ditto’s business goals and search engine updates (including AI-driven changes).

✅ Conduct Keyword Research & Competitor Analysis
- Identify target keywords based on user intent and search trends, and analyze competitor content and strategy to uncover new opportunities in the insurance space.

✅ Optimize On-Page & Technical SEO
- Improve website architecture, metadata, internal linking, and semantic relevance; conduct technical audits to resolve crawlability, indexing, and performance issues.

✅ Manage Link Building & Off-Page SEO
- Build high-quality backlinks through ethical outreach and partnerships to strengthen domain authority and organic visibility.

✅ Track Performance & Collaborate Across Teams
- Use tools like Google Analytics and Search Console to monitor SEO performance, generate reports, and work closely with content and tech teams to ensure consistent SEO alignment.

🎯 Required Qualifications

Education:
- Bachelor's degree in Marketing, Communications, or a related field.

Experience:
- 1-3 years of experience in SEO with a strong understanding of search engine algorithms and keyword research strategies.
- Experience in on-page optimization, link-building strategies, and using analytics tools is essential.

Required Skills:
- Proven ability to develop and execute SEO strategies.
- Strong understanding of keyword research strategies (terms, head/tail, user intent, etc.).
- Experience in site structure analysis, navigation, page construction, and additional site audits.
- Proficiency in using Google Analytics, Search Console, and Ahrefs data.
- Excellent communication and collaboration skills.

Preferred Skills:
- Experience with AI-driven SEO strategies.
- Familiarity with the insurance industry.

💰 Compensation & Benefits

Salary Range: ₹6,00,000 - ₹12,00,000 per annum ( Industry standard range based on role, experience level, and location. )

Benefits:
- Competitive salary and comprehensive health insurance.
- Opportunity to lead new content and product initiatives.

Working Hours: 40 hours per week, with flexible work arrangements.

📌 Applicant Insights

Company Context

Industry: Financial Services
Company Size: Medium (501-1,000 employees)
Founded: 2018
Headquarters: Bangalore, Karnataka, India
Description: Ditto simplifies insurance. You won't be comparing insurance. You'll be understanding it. Made by the people at Finshots.
Specialties: Insurance, health insurance, and term insurance.

Role Analysis

Career Level: Mid-level
Reporting Structure: Reports directly to the Head of Marketing or a similar role.
Work Arrangement: On-site, with flexible work arrangements available.
Growth Opportunities:
- Potential to lead new content and product initiatives.
- Opportunities for professional development and career growth within the marketing team.

Location & Work Environment

Office Type: Modern, collaborative office space with a casual dress code.
Office Location: 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture.
- The office is located in the bustling JP Nagar neighborhood, offering easy access to amenities and public transportation.

Interview & Application Insights

Typical Process:
1. HR Introductory Call
2. Task-based Assessment (e.g., keyword research, on-page optimization, or link-building strategy)
3. Second Interaction (often a technical deep-dive or case study presentation)
4. Final Round (meeting with senior leadership or the hiring manager)

Key Assessment Areas:
- SEO strategy development and execution.
- Technical SEO skills (on-page optimization, site audits, etc.).
- Link-building strategies and execution.
- Ability to work collaboratively with cross-functional teams.

Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and industry-specific knowledge.
- Prepare for behavioral interview questions focused on problem-solving, collaboration, and adaptability.
- Familiarize yourself with Ditto’s mission, values, and unique selling points to demonstrate cultural fit.

ATS Keywords: SEO, Search Engine Optimization, Keyword Research, On-Page SEO, Technical SEO, Link Building, Google Analytics, Search Console, Ahrefs, Insurance Industry, AI-driven SEO

🛠️ Tools & Technologies

- Google Analytics
- Google Search Console
- Ahrefs
- SEMrush
- Moz
- Screaming Frog
- Google Sheets
- Microsoft Excel
- WordPress (for on-page optimization)

👔 Cultural Fit Considerations

Company Values:
- Empower users with clear, concise, and actionable insurance advice.
- Foster a collaborative and inclusive work environment.
- Embrace continuous learning and improvement.

Work Style:
- Ditto values proactive, self-driven individuals who can work independently and collaboratively in a fast-paced, dynamic environment.
- Strong communication and interpersonal skills are essential for success in this role.

Self-Assessment Questions:
1. How do you stay updated with the latest trends and algorithm changes in SEO?
2. Can you provide an example of a successful SEO campaign you've led, and what challenges did you face?
3. How do you approach keyword research, and can you share an example of a long-tail keyword strategy you've implemented?
4. How do you prioritize and manage multiple SEO projects simultaneously?
5. How do you ensure the content you create is both engaging and optimized for search engines?

⚠️ Potential Challenges

1. Keeping up with industry trends and algorithm changes: SEO is a dynamic field, and staying current with the latest trends and best practices can be challenging.
2. Managing multiple projects and priorities: Balancing various SEO projects and tasks may require strong organizational skills and time management.
3. Collaborating with cross-functional teams: Working effectively with content creators, developers, and other stakeholders may present communication and coordination challenges.

📈 Similar Roles Comparison

1. SEO Specialist vs. SEO Executive: While both roles focus on SEO strategies, the Executive role typically involves more strategic planning, team management, and budget allocation.
2. SEO Manager vs. SEO Executive: The Manager role may include additional responsibilities such as team leadership, performance evaluation, and process improvement.

📝 Sample Projects

1. Keyword Research & On-Page Optimization: Conduct comprehensive keyword research for a new insurance product, and optimize the product page for relevant search queries.
2. Link Building Campaign: Develop and execute a targeted link-building campaign to improve the domain authority and organic visibility of Ditto’s blog content.
3. SEO Audit & Strategy Development: Perform a comprehensive SEO audit of Ditto’s website, and develop a data-driven strategy to address identified issues and improve overall search performance.

💡 Key Questions to Ask During Interview

1. What are the biggest SEO challenges Ditto is currently facing, and how can this role help address them?
2. How does Ditto approach content creation, and how can SEO strategies support and enhance this process?
3. What are the key performance indicators (KPIs) used to measure SEO success at Ditto, and how are they tracked and reported?
4. How does Ditto support the professional development and growth of its SEO team members?
5. What are the most rewarding aspects of working in SEO at Ditto, and what makes the team culture unique?

📝 Next Steps for Applicants

To apply for this position:

1. Submit your application through the [Application URL](https://joinditto.freshteam.com/jobs/g0XvYEkKVAK3/seo-executive).
2. Tailor your resume and cover letter to highlight relevant SEO experience and industry-specific knowledge.
3. Prepare for behavioral interview questions focused on problem-solving, collaboration, and adaptability.
4. Familiarize yourself with Ditto’s mission, values, and unique selling points to demonstrate cultural fit.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.