SEO Executive (Evergreen)

📌 Core Information

🔹 Job Title: SEO Executive (Evergreen)

🔹 Company: The Telegraph

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (On-site)

🔹 Category: Media Production

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving organic traffic growth for The Telegraph's evergreen content
• Collaborating with editorial teams to create SEO-friendly content
• Identifying growth opportunities and optimizing content performance
• Staying updated with SEO industry trends and best practices

ASSUMPTION: This role requires a strong understanding of SEO principles and content marketing techniques to drive organic traffic and improve content performance.

📋 Key Responsibilities

✅ Assist with keyword research, trend, and competitor analysis using tools like Ahrefs/SEMrush

✅ Create and manage content calendars for evergreen and topical content

✅ Develop SEO briefs for writers of varying SEO knowledge

✅ Optimize on-page content for web articles and landing pages according to SEO principles

✅ Highlight contextual linking opportunities to improve internal linking

✅ Assist with reporting, evaluating, and improving content performance

✅ Understand and respect editorial guidelines and key target demographics

ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and collaboration with editorial teams to achieve organic growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: 2-5 years of solid SEO experience with a deep understanding of content marketing techniques

Required Skills:

• Proficient on-page optimization for various content types
• Thorough keyword research and monitoring keyword performance
• Strong communication and collaboration skills
• Ability to juggle multiple priorities and meet deadlines
• Familiarity with web analytics tools (Adobe Analytics, desirable), content management systems, and SEO tools

Preferred Skills:

• Experience with Adobe Analytics
• Knowledge of the media industry

ASSUMPTION: Candidates with relevant SEO experience and a strong understanding of content marketing techniques are well-suited for this role.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (Based on industry standards for SEO Executives with 2-5 years of experience in London)

Benefits:

• Medical Cover
• Parental Leave
• Life Assurance
• Season Ticket Loans
• Flexible Benefits

Working Hours: Full-time, 40 hours per week, with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for SEO Executives with 2-5 years of experience in London. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: The Telegraph is a leading media production company focused on delivering quality, trusted, and award-winning journalism across its digital and print properties.

Company Size: The Telegraph has 1,001-5,000 employees, providing a mid-sized company environment with diverse opportunities for growth and collaboration.

Founded: 1855, with a rich history of delivering trusted journalism to its readers.

Company Description:

• The Telegraph's mission is to provide content that inspires people to have the perspective they want to progress in life.
• It delivers quality, trusted, and award-winning journalism 24 hours a day, across its digital and print properties, as well as through leading digital partners.
• The Telegraph has built a diversified commercial model, with equal strength in advertising, subscriptions, circulation, commerce, and events.

Company Specialties:

• Journalism
• Digital Media
• Print Media
• Content Marketing

Company Website: www.telegraph.co.uk

ASSUMPTION: The Telegraph's diverse range of content and platforms offers applicants a unique opportunity to work in various aspects of media production and journalism.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the SEO team and the wider organization.

Reporting Structure: This role reports directly to the SEO Manager and works closely with editorial teams across various desks.

Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility for a better work-life balance.

Growth Opportunities:

• Progression within the SEO team to more senior roles
• Expansion into other areas of digital marketing or journalism
• Development of leadership and management skills

ASSUMPTION: This role offers a strong foundation for career growth within the SEO field and the broader media industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 111 Buckingham Palace Road, London, SW1W 0DT, GB

Geographic Context:

• London offers a vibrant and diverse cultural scene
• Excellent transportation links and proximity to various amenities
• Opportunities for networking and professional development within the media industry

Work Schedule: Full-time, with flexible working arrangements and the opportunity for remote work

ASSUMPTION: The Telegraph's London office provides a dynamic and engaging work environment, with easy access to cultural attractions and professional networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• On-site or virtual interview with the SEO Manager and a member of the editorial team
• Final interview with the SEO Director

Key Assessment Areas:

• SEO knowledge and experience
• Content marketing skills
• Communication and collaboration abilities
• Problem-solving and analytical thinking

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of The Telegraph's content and your fit for the role
• Prepare examples of your SEO work and be ready to discuss your approach to keyword research, on-page optimization, and content strategy

ATS Keywords: SEO, Content Marketing, Keyword Research, On-page Optimization, Web Analytics, Content Management Systems, Internal Linking, Communication Skills, Digital Marketing, Trend Analysis, Competitor Analysis, Proactive Approach, Editorial Guidelines, Performance Evaluation, Collaboration, Time Management

ASSUMPTION: The interview process for this role will focus on assessing the applicant's SEO knowledge, content marketing skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Ahrefs/SEMrush
• Adobe Analytics (desirable)
• Content Management Systems (e.g., WordPress, Adobe Experience Manager)
• SEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, DeepCrawl)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should be comfortable using them to optimize content and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Trust
• Inspiration

Work Style:

• Collaborative
• Dynamic
• Results-driven

Self-Assessment Questions:

• Do you share The Telegraph's commitment to delivering quality, trusted journalism?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you possess strong communication skills and the ability to build rapport with internal stakeholders?

ASSUMPTION: Applicants who align with The Telegraph's values and work style will be well-suited for this role and thrive in the organization's culture.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the media industry and SEO trends
• Balancing multiple priorities and meeting deadlines
• Working with editorial teams with varying levels of SEO knowledge
• Adapting to changes in content strategy and priorities

ASSUMPTION: Applicants should be prepared to tackle these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• This role focuses on evergreen content, unlike other SEO roles that may concentrate on news or time-sensitive articles
• Applicants should have a strong understanding of content marketing techniques and be comfortable working with editorial teams
• Career progression may involve moving into more senior SEO roles or expanding into other areas of digital marketing or journalism

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Optimizing a high-traffic evergreen article for improved organic performance
• Conducting keyword research and competitor analysis to identify growth opportunities for a specific content vertical
• Developing an SEO strategy for a new content series or section, including content calendars, SEO briefs, and on-page optimization

ASSUMPTION: Applicants should be prepared to discuss their approach to these types of projects and provide examples of their past work.

❓ Key Questions to Ask During Interview

• How does this role support the overall organic growth strategy for The Telegraph?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?
• How does the SEO team collaborate with editorial teams to ensure the creation of SEO-friendly content?
• What opportunities are there for professional development and growth within the SEO team and the wider organization?
• How does The Telegraph support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the industry and the company's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of The Telegraph's content and your fit for the role
• Prepare examples of your SEO work and be ready to discuss your approach to keyword research, on-page optimization, and content strategy
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.