📌 Core Information
🔹 Job Title: SEO Expert
🔹 Company: iliad
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (2 office days per month)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing iliad's organic SEO strategy to enhance digital visibility and improve online performance
- Collaborating with various teams to ensure content quality, consistency, and technical optimization
- Leveraging strong consulting and presentation skills to drive SEO initiatives
- Working proactively and flexibly in a dynamic, innovative environment
ASSUMPTION: This role requires a high level of autonomy and collaboration, as the SEO Expert will work across multiple teams and projects. Strong communication and interpersonal skills are crucial for success in this position.
📋 Key Responsibilities
✅ Developing and implementing iliad's organic SEO strategy to increase online visibility and performance
✅ Managing on-site and off-site SEO activities, including SEO off-site in collaboration with the PR team, with a focus on digital PR and backlink strategy
✅ Conducting technical analysis and optimization in collaboration with the IT team to improve website structure, page loading times, and overall user experience
✅ Identifying and developing new, strategic landing pages to target high-intention keywords
✅ Producing and optimizing meta titles, descriptions, H1 tags, and URL slugs in coordination with the product team and web referents
✅ Implementing and maintaining SEO performance dashboards to monitor and control weekly organic KPIs
ASSUMPTION: The SEO Expert will need to stay up-to-date with the latest SEO trends, tools, and best practices to ensure iliad's online presence remains competitive and relevant.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 5 years of experience in a similar SEO role
Required Skills:
- Fluency in Italian and English (French is a plus)
- Proven experience in SEO, with a strong understanding of on-page and off-page optimization techniques
- Solid knowledge of HTML, CSS, JavaScript, and web accessibility standards
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, etc.)
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Proactive, flexible, and adaptable approach to work
Preferred Skills:
- Experience with content management systems (CMS) and e-commerce platforms
- Knowledge of Python, R, or other programming languages for data analysis
- Experience with Google Analytics and Google Tag Manager
ASSUMPTION: While not explicitly stated, a strong understanding of UX/UI principles and a commitment to user-centered design are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €40,000 - €55,000 per year (based on experience and industry standards for SEO roles in Milan)
Benefits:
- Flexible work arrangements, with up to 8 days of remote work per month
- Training and development opportunities
- Mobility bonus for sustainable commuting
- Daily meal tickets and smartphone contribution
- Free therapy sessions and health insurance
- Welfare access and phone recharge reimbursement
Working Hours: Full-time (40 hours per week), with flexible scheduling and the option to work from home up to 8 days per month
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for SEO roles in Milan. The actual salary offered may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. iliad is a mobile network operator that focuses on providing simple, transparent, and affordable services to its customers.
Company Size: Medium (1,001-5,000 employees). This size allows for a more agile and innovative work environment, with opportunities for growth and career development.
Founded: 2017. iliad was founded in Italy and is part of the larger iliad group, which also operates in France and other European countries.
Company Description:
- Innovative and customer-focused mobile network operator
- Committed to providing simple, transparent, and affordable services
- Focused on driving digital transformation and improving user experiences
Company Specialties:
- Mobile network services
- Fixed-line internet services
- Digital transformation and innovation
Company Website: http://www.iliad.it
ASSUMPTION: iliad's focus on simplicity, transparency, and innovation is reflected in its company culture and work environment. Candidates should be prepared to work in a dynamic, fast-paced setting that prioritizes customer needs and continuous improvement.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career development within the SEO and digital marketing fields.
Reporting Structure: The SEO Expert will report directly to the Brand & Communication team and collaborate with various departments, including IT, product, and web teams.
Work Arrangement: Hybrid (2 office days per month). This arrangement offers a balance between remote work and in-person collaboration, allowing for greater flexibility and work-life balance.
Growth Opportunities:
- Expanding SEO expertise and skills through on-the-job training and workshops
- Gaining experience working with cross-functional teams and stakeholders
- Potential career progression into senior SEO or digital marketing roles
ASSUMPTION: The SEO Expert's success in this role will depend on their ability to build strong relationships with internal teams, stay up-to-date with industry trends, and continuously improve their skills and knowledge.
🌍 Location & Work Environment
Office Type: Hybrid. iliad's offices are designed to foster collaboration and creativity, with a mix of open and closed workspaces.
Office Location(s): Milan, Italy. iliad's Milan office is located in the heart of the city, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, cultural, and fashion hub
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and nightlife options
- Milan has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work from home up to 8 days per month
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to balance remote and in-person work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- In-person or video interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- SEO knowledge and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with iliad's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research iliad's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: SEO, organic search, digital marketing, keyword research, on-page optimization, off-page optimization, technical SEO, analytics, collaboration, innovation, customer-focused
ASSUMPTION: iliad's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Successful candidates will be able to demonstrate their expertise, passion, and commitment to driving digital transformation and improving user experiences.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, etc.)
- Content management systems (CMS) and e-commerce platforms
- Google Analytics and Google Tag Manager
- HTML, CSS, JavaScript, and web accessibility tools
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The SEO Expert should be comfortable using a variety of SEO tools and technologies to optimize iliad's online presence and improve user experiences.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Transparency
- Innovation
- Customer focus
- Collaboration
Work Style:
- Dynamic and fast-paced
- Customer-focused and results-driven
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you passionate about driving digital transformation and improving user experiences?
- Can you work effectively in a collaborative, team-oriented setting?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates should assess their fit with iliad's company culture and values before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in priorities, tools, or processes
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changes in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- SEO Specialist vs. SEO Expert: The SEO Expert role at iliad requires more experience and a broader range of skills, including collaboration with multiple teams and stakeholders
- SEO in Telecommunications vs. other industries: SEO in the telecommunications industry focuses on optimizing mobile and fixed-line internet services, with a strong emphasis on user experience and customer satisfaction
- Career path: The SEO Expert role offers opportunities for growth and career development within the SEO and digital marketing fields, with potential progression into senior roles
ASSUMPTION: Candidates should research similar SEO roles and industry-specific context to better understand the unique aspects of the SEO Expert position at iliad.
📝 Sample Projects
- Conducting a comprehensive SEO audit of iliad's website and mobile app to identify technical and content optimization opportunities
- Developing and implementing a targeted keyword research strategy to improve iliad's search engine rankings and organic traffic
- Collaborating with the PR team to execute a digital PR campaign that generates high-quality backlinks and improves iliad's online authority
ASSUMPTION: The SEO Expert's projects will focus on driving organic traffic growth, improving user experiences, and enhancing iliad's online presence through targeted, data-driven strategies.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within it?
- How does iliad measure the success of its SEO initiatives, and what KPIs are most important?
- Can you provide examples of recent SEO projects or campaigns that have been particularly successful or challenging?
- What opportunities are there for professional growth and development within the SEO team and iliad more broadly?
- How does iliad support work-life balance for its employees, particularly those working in hybrid or remote arrangements?
ASSUMPTION: Candidates should ask thoughtful, informed questions that demonstrate their interest in the role and commitment to driving SEO success at iliad.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research iliad's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
