S
Full-time
On-site
Lahore, Punjab, Pakistan
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Expert

πŸ”Ή Company: StudyWise / The Migration

πŸ”Ή Location: Lahore, Punjab, Pakistan

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Enhancing online visibility, organic traffic, and lead generation through effective SEO strategies
  • Conducting keyword research and implementing on-page, off-page, and technical SEO
  • Monitoring website performance and providing insights and recommendations for improvement
  • Collaborating with cross-functional teams to ensure SEO best practices are implemented

ASSUMPTION: This role requires a strong understanding of SEO principles and tools, as well as the ability to analyze data and make informed decisions. The ideal candidate will have experience in a similar role and be up-to-date with the latest SEO trends and best practices.

πŸ“‹ Key Responsibilities

βœ… Conduct keyword research to optimize website content and improve organic rankings

βœ… Implement on-page SEO strategies, including meta tags, headings, internal linking, and URL optimization

βœ… Develop and execute off-page SEO strategies, including backlink building and outreach

βœ… Monitor website performance, rankings, and traffic using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs

βœ… Optimize website speed, mobile-friendliness, and overall technical SEO health

βœ… Collaborate with the content and marketing team to ensure SEO best practices are implemented in blogs, landing pages, and marketing campaigns

βœ… Stay updated with the latest SEO trends, algorithm changes, and industry best practices

βœ… Track and report SEO performance metrics, providing insights and recommendations for improvement

βœ… Optimize local SEO strategies to improve visibility in relevant markets

ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and continuously improving SEO strategies to drive results.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, IT, Computer Science, Business, or a related field

Experience: 2-4 years in SEO, digital marketing, or search engine optimization

Required Skills:

  • Strong knowledge of Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and other SEO tools
  • Experience in technical SEO, website audits, and page speed optimization
  • Familiarity with WordPress, HTML, and basic website structures
  • Understanding of content marketing and SEO-friendly content strategies
  • Ability to analyze search trends, competitors, and performance data to enhance SEO strategies
  • Strong analytical and problem-solving skills

Preferred Skills:

  • Experience with local SEO strategies and tools
  • Fluency in multiple languages

ASSUMPTION: While not explicitly stated, having experience with local SEO strategies and tools would be beneficial for this role, as would fluency in multiple languages to reach a broader audience.

πŸ’° Compensation & Benefits

Salary Range: PKR 80,000 to 100,000 per month (Based on industry standards for SEO experts with 2-4 years of experience in Lahore, Pakistan)

Benefits:

  • 24/7 expert guidance and support
  • Opportunity to work with top institutes in Australia
  • Access to artificial intelligence-based mobile application for international students

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO experts with the required experience level in Lahore, Pakistan. Benefits are inferred from the company's LinkedIn profile and may include access to the company's services and resources.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Education Administration Programs

Company Size: 11-50 employees (Small to mid-sized company, offering a more personal work environment and opportunities for growth)

Founded: 2021 (Relatively new company, offering opportunities for early-stage growth and development)

Company Description:

  • StudyWise is a mission-driven company focused on helping students find the best education opportunities
  • They simplify the international education process through easy search, one-form application, and access to top institutes in Australia
  • Their AI-based mobile application provides personalized study options and 24/7 expert guidance

Company Specialties:

  • Education Services
  • Australian standard compliance
  • 24*7 expert guidance
  • Artificial Intelligence
  • Student Counsellor

Company Website: http://www.istudywise.com

ASSUMPTION: StudyWise is a growing company in the education sector, focusing on providing personalized education opportunities for international students. Their use of AI and focus on student guidance set them apart in the industry.

πŸ“Š Role Analysis

Career Level: Mid-level (Requires relevant experience but offers opportunities for growth and development)

Reporting Structure: The SEO Expert will likely report directly to the marketing or management team, working closely with content and marketing teams

Work Arrangement: On-site, full-time (Requires regular office attendance but may offer flexible working hours)

Growth Opportunities:

  • Advancement to Senior SEO Specialist or SEO Manager as the company grows
  • Expansion into new markets and regions
  • Opportunities to work with top institutes in Australia and gain international experience

ASSUMPTION: As a growing company, StudyWise offers opportunities for career growth and development. The SEO Expert role is crucial for driving organic traffic and lead generation, making it an essential part of the company's success.

🌍 Location & Work Environment

Office Type: Commercial market office (Located in a bustling commercial area, offering easy access to amenities and public transportation)

Office Location(s): 4K-Building, Commercial Market K-Block, Model Town, Lahore, Punjab 54000, PK

Geographic Context:

  • Lahore is the second-largest city in Pakistan, offering a mix of traditional and modern culture
  • The commercial market area is a hub for businesses and educational institutions
  • The office is located in a residential neighborhood, offering easy access to housing and amenities

Work Schedule: Monday-Friday, 9:00 AM to 6:00 PM (Standard office hours with the possibility of flexible working arrangements)

ASSUMPTION: The office location offers a convenient and vibrant work environment, with easy access to amenities and public transportation. The work schedule is standard for the region, with opportunities for flexibility based on individual needs and team requirements.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the hiring manager and relevant team members
  • Background check and reference verification
  • Job offer and onboarding

Key Assessment Areas:

  • SEO knowledge and experience
  • Analytical and problem-solving skills
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant SEO experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company mission
  • Prepare for interview questions about SEO strategies, tools, and industry trends
  • Research the company and be ready to discuss how your skills and experience align with their goals

ATS Keywords: SEO, keyword research, on-page SEO, off-page SEO, technical SEO, Google Analytics, Google Search Console, SEMrush, Ahrefs, website audits, content marketing, artificial intelligence

ASSUMPTION: The application process is likely to involve multiple stages, focusing on assessing the candidate's SEO knowledge, skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their understanding of the role and company mission.

πŸ› οΈ Tools & Technologies

  • Google Search Console
  • Google Analytics
  • Ahrefs
  • SEMrush
  • Moz
  • WordPress
  • HTML
  • Artificial Intelligence (AI) tools for student guidance and education services

ASSUMPTION: The SEO Expert will use a variety of tools to monitor website performance, conduct keyword research, and implement SEO strategies. Familiarity with these tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-driven and focused on helping students find the best education opportunities
  • Innovative use of technology, including AI, to simplify the education process
  • Collaborative and supportive work environment, offering 24/7 expert guidance

Work Style:

  • Data-driven and analytical, with a focus on continuous improvement
  • Collaborative and team-oriented, with a focus on cross-functional collaboration
  • Adaptable and open to learning, with a focus on staying up-to-date with industry trends

Self-Assessment Questions:

  • Do you share StudyWise's mission to help students find the best education opportunities?
  • Are you comfortable working in a collaborative, data-driven environment?
  • Do you have a strong desire to learn and stay up-to-date with industry trends?

ASSUMPTION: StudyWise values candidates who are passionate about their mission, comfortable working in a collaborative environment, and committed to continuous learning and improvement.

⚠️ Potential Challenges

  • Keeping up with the latest SEO trends and algorithm changes
  • Balancing the need for data-driven decision-making with the need for creativity and innovation
  • Managing multiple projects and priorities in a fast-paced, growing environment
  • Adapting to changes in the education industry and market demands

ASSUMPTION: The SEO Expert role presents unique challenges, including the need to stay up-to-date with industry trends, balance data-driven decision-making with creativity, and adapt to changes in the education industry. Successful candidates will be able to navigate these challenges and contribute to the company's growth and success.

πŸ“ˆ Similar Roles Comparison

  • Unlike other SEO roles, this position focuses on the education industry and offers opportunities to work with top institutes in Australia
  • StudyWise's use of AI and focus on student guidance set it apart from other companies in the industry
  • Career progression in this role may involve expanding into new markets and regions, offering unique growth opportunities

ASSUMPTION: This SEO Expert role offers unique opportunities and challenges compared to similar roles in other industries. Candidates should consider the specific aspects of this role when evaluating their fit and career growth prospects.

πŸ“ Sample Projects

  • Conducting a comprehensive website audit and implementing technical SEO improvements
  • Developing and executing a local SEO strategy to improve visibility in relevant markets
  • Collaborating with the content team to optimize blog posts and landing pages for SEO
  • Monitoring and analyzing website performance using tools like Google Analytics and SEMrush

ASSUMPTION: The SEO Expert will work on a variety of projects, from technical SEO improvements to content optimization and performance analysis. These projects will require a strong understanding of SEO principles and tools, as well as the ability to collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

  • How does StudyWise differentiate itself from other education service providers?
  • What are the biggest challenges facing the SEO team in the next 6-12 months, and how can this role help address them?
  • How does StudyWise support the professional development and growth of its employees?
  • What are the key priorities for the SEO team in the first 30, 60, and 90 days in this role?
  • How does StudyWise measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and company, as well as their understanding of the SEO landscape and the company's goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your resume to highlight your relevant SEO experience and skills
  • Write a cover letter explaining your interest in the role and how your skills and experience align with StudyWise's mission
  • Prepare for interview questions about SEO strategies, tools, and industry trends
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.