SEO Expert- Freelance

📌 Core Information

🔹 Job Title: SEO Expert - Freelance

🔹 Company: GEN PLUS Group

🔹 Location: Philippines (Remote)

🔹 Job Type: Freelance

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to boost organic visibility and keyword performance.
• Collaborating with cross-functional teams to ensure SEO best practices are embedded across digital assets.
• Staying ahead of evolving SEO trends and providing actionable insights.
• Managing and optimizing websites built on Squarespace.

ASSUMPTION: This role requires a high level of self-motivation and organization, as the ideal candidate will be working remotely and managing their own time.

📋 Key Responsibilities

✅ Develop and execute comprehensive SEO strategies tailored to Gen Plus Group’s offerings to increase organic visibility and keyword performance.

✅ Conduct technical SEO audits and implement on-site improvements focused on site structure, page speed, mobile usability, crawlability.

✅ Perform keyword research and competitor analysis to inform content development and campaign targeting.

✅ Collaborate with content, product marketing, and demand generation teams to ensure SEO best practices are embedded across blogs, landing pages, whitepapers, and other digital assets.

✅ Lead link-building campaigns, manage outreach strategies, and perform backlink analysis to strengthen domain authority.

✅ Use tools such as Google Analytics, Search Console, Bing Webmaster Tools, to monitor performance and generate actionable insights.

✅ Work closely with the web development and design team to implement SEO enhancements in Squarespace and other CMS platforms.

✅ Track and report on SEO KPIs, traffic growth, and campaign ROI with detailed performance dashboards.

✅ Stay ahead of evolving SEO trends, including AI search, zero-click SERPs, and Google algorithm updates.

ASSUMPTION: This role requires a strong understanding of SEO best practices and a proactive approach to staying updated with industry trends.

🎯 Required Qualifications

Experience: 5+ years of experience in SEO with proven results

Required Skills:

• Hands-on experience managing and optimizing websites built on Squarespace.
• Proficiency with SEO and analytics tools
• Experience collaborating in cross-functional marketing teams including content, paid media, and development.
• Highly organized, analytical, and an excellent communicator.

Preferred Skills:

• Fluency in multiple languages
• Experience with content creation and copywriting

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with various teams.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be PHP 80,000 - 150,000 per month, based on industry standards for SEO experts with 5-10 years of experience working remotely in the Philippines.

Benefits:

• Flexible work hours
• Opportunities for professional growth and development
• Remote work environment

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: As a freelance role, the salary and benefits may vary depending on the project scope and duration. The provided salary range is an estimate based on industry standards and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: The Gen Plus Group is a collective of creative agencies that defy the ordinary, bringing together the power of public relations, content creation, talent representation, and innovation through its dynamic entities.

Company Description:

• Global collective of creative agencies
• Over 3,000 professionals representing 60+ nationalities
• Delivers meaningful connections and impactful communications for recognized brands

Company Specialties:

• Public Relations
• Content Creation
• Talent Representation
• Innovation

Company Website: https://www.plusgroup.agency/

ASSUMPTION: The Gen Plus Group is a global organization with a diverse workforce, which may provide unique opportunities for international collaboration and learning.

📊 Role Analysis

Career Level: Experienced Professional

Reporting Structure: This role may report directly to the marketing or communications department, depending on the specific needs of the project.

Work Arrangement: Remote work with flexible hours

Growth Opportunities:

• Potential to work on diverse projects for global brands
• Opportunities to collaborate with and learn from experienced professionals
• Possibility to take on more responsibilities and advance within the company

ASSUMPTION: As a freelance role, growth opportunities may be limited to the duration and scope of the project. However, the experience and connections gained may lead to future opportunities.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Philippines

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia
• English is widely spoken, making communication with international teams easier
• The time zone is GMT+8, which may require some flexibility in working hours for global collaboration

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote work environment may require self-motivation and strong communication skills to ensure productivity and collaboration with international teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final interview with the hiring manager

Key Assessment Areas:

• SEO expertise and experience
• Problem-solving skills
• Communication and collaboration skills
• Adaptability to remote work

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company
• Prepare for the technical SEO assessment by reviewing your knowledge of SEO best practices and tools

ATS Keywords: SEO, Squarespace, keyword research, competitor analysis, link-building, backlink analysis, performance monitoring, SEO trends, collaboration, communication, analytical skills

ASSUMPTION: The application process may vary depending on the specific needs of the project and the hiring manager's preferences.

🛠️ Tools & Technologies

• Squarespace
• SEO and analytics tools (e.g., Google Analytics, Search Console, Bing Webmaster Tools)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the project and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Storytelling that resonates
• Strategies that perform
• Holistic communications

Work Style:

• Collaborative and cross-functional
• Results-driven and proactive
• Adaptable and innovative

Self-Assessment Questions:

• Do you have a strong understanding of SEO best practices and a proactive approach to staying updated with industry trends?
• Are you highly organized, analytical, and an excellent communicator?
• Are you comfortable working remotely and managing your own time?

ASSUMPTION: The company values and work style may vary depending on the specific entity within the Gen Plus Group that the candidate is working with.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Staying up-to-date with evolving SEO trends and best practices
• Collaborating effectively with international teams across different time zones
• Adapting to the unique needs and preferences of each project and client

ASSUMPTION: The potential challenges may vary depending on the specific project and the company's preferences.

📈 Similar Roles Comparison

• This role is similar to other SEO specialist or manager positions, but may require more hands-on experience with Squarespace and a greater emphasis on content optimization.
• In the advertising services industry, SEO experts often work closely with content, marketing, and communications teams to ensure SEO best practices are embedded across digital assets.
• Career paths for SEO experts may include advancing to senior roles, specializing in specific aspects of SEO, or transitioning to related fields such as content strategy or digital marketing.

ASSUMPTION: The comparison points may vary depending on the specific role and industry.

📝 Sample Projects

• Optimizing the Squarespace website for a global brand to improve organic visibility and keyword performance
• Conducting a technical SEO audit and implementing on-site improvements for a new product launch
• Developing and executing a link-building campaign to strengthen domain authority and improve search engine rankings

ASSUMPTION: The sample projects may vary depending on the specific project and the company's needs.

❓ Key Questions to Ask During Interview

• What are the specific SEO goals for this project, and how will success be measured?
• How does this role fit into the overall marketing and communications strategy for the company or client?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its freelance team members?
• What are the expectations for communication and collaboration with international teams?

ASSUMPTION: The key questions may vary depending on the specific role and the candidate's priorities and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the company
• Prepare for the technical SEO assessment by reviewing your knowledge of SEO best practices and tools
• Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.