📌 Core Information
🔹 Job Title: SEO Graduate Assistant
🔹 Company: Pattern
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Working in a dynamic digital agency environment
- Gaining hands-on experience in SEO and ecommerce
- Collaborating with industry experts and stakeholders
- Contributing to client growth and project success
- Potential for career growth and full-time employment post-graduation
ASSUMPTION: This role is ideal for final-year university students seeking practical experience in SEO and digital marketing, with a keen interest in ecommerce.
📋 Key Responsibilities
✅ Conduct keyword research, metadata refreshes, competitor audits, and technical audits
✅ Assist with management of SEO content calendars and copywriting for organic marketing
✅ Complete research to identify insights and opportunities for client growth
✅ Monitor KPI targets and provide suggestions for meeting them
✅ Deliver weekly and monthly reporting in line with Pattern’s reporting framework
✅ Participate in WIPs and monthly calls with internal and external stakeholders
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to multitask in a fast-paced environment.
🎯 Required Qualifications
Education: Final year university student studying marketing, business, analytics, computer science, or communications
Experience: Previous experience in digital marketing or SEO is highly regarded but not required
Required Skills:
- Excellent communication skills, both verbal and written
- Excellent attention to detail and analytical skills
- Proficient in Microsoft Office, Google Workspace, and data interpretation
- Strong initiative, curiosity, and enthusiasm for digital and ecommerce
- Strong extra-curricular achievements reflecting a proactive attitude and ownership
- Ability to multitask and work in a fast-paced environment
Preferred Skills:
- Familiarity with SEO best practice standards
ASSUMPTION: Applicants must be permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident).
💰 Compensation & Benefits
Salary Range: AU$55,000 - AU$65,000 per annum (Estimated based on industry standards for entry-level SEO roles in Melbourne)
Benefits:
- 5 weeks of annual leave
- Paid parental leave
- Hybrid and flexible working arrangements
- Reduced summer hours
- Competitive salary
- Potential stock options
Working Hours: Full-time, 40 hours per week, with flexible and hybrid working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for entry-level SEO roles in Melbourne. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pattern is a leading ecommerce digital agency, specializing in marketplace analytics, product distribution, MAP compliance, and brand management for premium brands.
Company Size: Pattern has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and learning.
Founded: Pattern was founded in 2013 and has since grown to become a global leader in ecommerce acceleration for premium brands.
Company Description:
- Pattern offers a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands.
- The company thrives on high energy, professional excellence, and disciplined creativity.
- Pattern is committed to creating an inclusive environment for all employees and is an equal opportunity employer.
Company Specialties:
- Amazon marketplace management
- Amazon Marketing Services
- Amazon Vendor Central
- eBay marketplace management
- Walmart marketplace management
- Ecommerce strategy and execution
- 1P vs. 3P strategy
- Brand protection and growth
- Retail distribution
Company Website: pattern.com
ASSUMPTION: Working at Pattern offers opportunities to collaborate with diverse teams, gain international experience, and contribute to the growth of global brands.
📊 Role Analysis
Career Level: Entry-level, with potential for career growth and full-time employment post-graduation
Reporting Structure: The SEO Graduate Assistant will report directly to the SEO team and collaborate with various departments, including ecommerce consultancy and marketplace management teams.
Work Arrangement: Hybrid, with a combination of on-site and remote work, allowing for flexibility and work-life balance
Growth Opportunities:
- Potential evolution of the role into a full-time position in the SEO team post-graduation
- Mentorship and development support
- Professional training and dedicated learning opportunities
- Collaboration with various departments and teams
ASSUMPTION: The role offers excellent growth opportunities for the right candidate, with a strong focus on professional development and continuous learning.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): South Yarra, Melbourne, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia, offering a vibrant and multicultural urban environment
- The city is known for its arts, culture, and sports, with numerous attractions and events throughout the year
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: Full-time, 40 hours per week, with flexible and hybrid working arrangements
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, enabling employees to enjoy Melbourne's vibrant culture and attractions while maintaining a healthy work routine.
💼 Interview & Application Insights
Typical Process:
- Virtual interview with the Hiring Manager
- Completion of a task/project
- Virtual/in-person task presentation and subsequent interview with Hiring Manager and Peer
- Virtual/in-person interview with other team members
- Virtual interview with the General Manager
- Professional reference checks
- Executive review
- Offer
Key Assessment Areas:
- Communication skills
- Analytical skills and attention to detail
- Initiative and curiosity
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for digital marketing, SEO, and ecommerce in your application materials
- Prepare for the task/project component of the interview process by researching SEO best practices and familiarizing yourself with Pattern's services
ATS Keywords: SEO, ecommerce, digital marketing, keyword research, metadata, technical audits, content management, reporting, stakeholder communication, initiative, curiosity, attention to detail, analytical skills
ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- High energy
- Professional excellence
- Disciplined creativity
- Collaboration
- Continuous learning
Work Style:
- Data-driven and results-oriented
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on professional development and growth
Self-Assessment Questions:
- Do I thrive in a fast-paced, dynamic work environment?
- Am I passionate about digital marketing, SEO, and ecommerce?
- Do I possess strong analytical skills and attention to detail?
- Am I a strong communicator, both verbally and in writing?
- Do I have a proactive attitude and a desire to take ownership of my work?
ASSUMPTION: Candidates who align with Pattern's company values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects in a fast-paced environment
- Adapting to a hybrid work arrangement and maintaining productivity
- Meeting the expectations of internal and external stakeholders
- Keeping up with the latest trends and best practices in SEO and digital marketing
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other entry-level SEO roles, this position offers the opportunity to work in a digital agency with a focus on ecommerce
- Pattern's global presence provides opportunities for international collaboration and exposure to diverse markets
- This role has the potential to evolve into a full-time position post-graduation, offering career growth opportunities
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive keyword research project for an ecommerce client
- Managing an SEO content calendar and creating optimized copy for organic marketing campaigns
- Performing a technical audit of an ecommerce website and identifying opportunities for improvement
ASSUMPTION: These sample projects reflect the types of tasks and responsibilities the SEO Graduate Assistant may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader SEO team and Pattern's overall strategy?
- What opportunities are there for professional development and growth within the company?
- How does Pattern support work-life balance for its employees?
- What are the most rewarding aspects of working at Pattern, according to current employees?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the task/project component of the interview process by researching SEO best practices and familiarizing yourself with Pattern's services
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
