📌 Core Information
🔹 Job Title: SEO Graduate Assistant
🔹 Company: Pattern®
🔹 Location: Melbourne, AU
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Working in a leading ecommerce digital agency
- Gaining hands-on experience in SEO and ecommerce
- Collaborating with a data-driven, ambitious team
- Receiving dedicated training and mentorship
- Enjoying competitive benefits and flexible work arrangements
ASSUMPTION: This role is ideal for final-year university students seeking real-world experience in SEO and ecommerce, with a passion for learning and growth.
📋 Key Responsibilities
✅ Conducting keyword research, metadata refreshes, competitor audits, and technical audits
✅ Assisting with SEO content calendars and copywriting for organic marketing
✅ Completing research to identify insights and opportunities for client growth
✅ Monitoring KPI targets and providing suggestions for meeting them
✅ Delivering weekly and monthly reporting in line with Pattern’s reporting framework
✅ Participating in WIPs and monthly calls with internal and external stakeholders
ASSUMPTION: The role involves a mix of technical, content, and analytical tasks, requiring strong initiative and curiosity.
🎯 Required Qualifications
Education: Final year university student studying marketing, business, analytics, computer science, or communications
Experience: Previous experience working in digital marketing or SEO is highly regarded but not required
Required Skills:
- Excellent communication skills, both verbal and written
- Excellent attention to detail and analytical skills with an eye for insights
- Proficient in Microsoft Office, Google Workspace, and data interpretation
- Strong initiative, curiosity, and enthusiasm for digital and ecommerce
- Strong extra-curricular achievements reflecting a proactive attitude and ownership
- Ability to multitask and work in a fast-paced environment
Preferred Skills:
- Familiarity with SEO best practice standards
ASSUMPTION: Candidates should have a strong academic background and a proactive attitude, with a keen interest in digital and ecommerce.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 AUD per annum (pro-rata for part-time) - ASSUMPTION: Based on industry standards for entry-level marketing roles in Melbourne
Benefits:
- 5 weeks of annual leave
- Paid parental leave
- Hybrid and flexible working arrangements
- Reduced summer hours
- Competitive salary
- Potential stock options
Working Hours: 20 hours per week, with flexible scheduling
📌 Applicant Insights
🔍 Company Context
Industry: Retail - Pattern® is a leading ecommerce digital agency specializing in marketplace analytics, product distribution, MAP compliance, and brand management
Company Size: 1,001-5,000 employees - Large enough to offer diverse opportunities, yet small enough for individual impact
Founded: 2013 - Pattern® was founded in 2013 and has since grown to become a global leader in ecommerce acceleration for premium brands
Company Description:
- Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands
- The company thrives on high energy, professional excellence, and disciplined creativity
- Pattern® is an equal opportunity employer, celebrating diversity and creating an inclusive environment for all employees
Company Specialties:
- Amazon marketplace analytics and management
- Amazon Marketing Services (AMS) and Amazon Vendor Central
- eBay and Walmart marketplace management
- 1P vs. 3P strategies and brand protection
- Retail distribution and brand growth
Company Website: pattern.com
ASSUMPTION: Pattern®'s focus on ecommerce and data-driven strategies makes it an attractive workplace for tech-savvy, ambitious professionals.
📊 Role Analysis
Career Level: Entry Level - This role is designed for final-year university students seeking real-world experience in SEO and ecommerce
Reporting Structure: The SEO Graduate Assistant will report directly to the SEO Team Lead and work closely with various departments
Work Arrangement: Hybrid - This role offers a blend of on-site and remote work, providing flexibility and a balance between office collaboration and independent work
Growth Opportunities:
- Potential evolution into a full-time position in the SEO team after completing the degree
- Opportunities for mentorship, mentoring others, and working with various departments
- Merit-based company culture supporting continuous learning and professional development
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid - Pattern®'s Melbourne office offers a blend of on-site and remote work, fostering a collaborative yet flexible work environment
Office Location(s): South Yarra, Melbourne, AU
Geographic Context:
- Melbourne is Australia's second-most populous city and a major cultural and economic hub
- South Yarra is a vibrant, inner-city suburb known for its shopping, dining, and entertainment options
- The office is conveniently located near public transportation, making it easily accessible
Work Schedule: 20 hours per week, with flexible scheduling - ASSUMPTION: The work schedule may vary depending on the team's needs and the candidate's availability
ASSUMPTION: The hybrid work arrangement and flexible scheduling allow for a healthy work-life balance, catering to the needs of students and young professionals.
💼 Interview & Application Insights
Typical Process:
- Virtual interview with the Hiring Manager
- Completion of a task/project
- Virtual/in-person task presentation and subsequent interview with the Hiring Manager and Peer
- Virtual/in-person interview with other team members
- Virtual interview with the General Manager
- Professional reference checks
- Executive review
- Offer
Key Assessment Areas:
- Communication skills and cultural fit
- Problem-solving and analytical skills
- Enthusiasm for digital and ecommerce
- Adaptability and initiative
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of SEO and ecommerce principles in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: SEO, ecommerce, digital marketing, keyword research, metadata, competitor audits, technical audits, content calendars, copywriting, research, KPI targets, reporting, WIPs, monthly calls, Pattern®
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing and ecommerce.
👔 Cultural Fit Considerations
Company Values:
- High energy
- Professional excellence
- Disciplined creativity
Work Style:
- Collaborative
- Data-driven
- Results-oriented
Self-Assessment Questions:
- Do I thrive in a fast-paced, collaborative environment?
- Am I passionate about learning and continuous improvement?
- Do I possess strong communication skills and the ability to work well with others?
ASSUMPTION: Pattern® values a high-energy, collaborative work environment, and candidates who thrive in this setting are likely to succeed in the role.
⚠️ Potential Challenges
- Balancing the demands of a part-time job with university studies
- Adapting to a fast-paced, dynamic work environment
- Meeting the expectations of a highly motivated, results-driven team
- Navigating the complexities of the ecommerce landscape and SEO best practices
ASSUMPTION: While this role presents unique challenges, it also offers valuable learning opportunities and the chance to work with a highly skilled, motivated team.
📈 Similar Roles Comparison
- Unlike other entry-level marketing roles, this position offers hands-on experience in SEO and ecommerce, working on real projects with real clients
- Pattern®'s focus on ecommerce and data-driven strategies sets it apart from other digital marketing agencies
- This role provides an excellent foundation for a career in digital marketing, SEO, or ecommerce
ASSUMPTION: This role offers unique opportunities for growth and learning, making it an attractive choice for final-year university students interested in SEO and ecommerce.
📝 Sample Projects
- Conducting a comprehensive keyword research project for a major client
- Managing and optimizing an SEO content calendar for multiple clients
- Performing a technical audit of a client's website to identify and address SEO issues
ASSUMPTION: These sample projects reflect the real-world, hands-on nature of the role, providing candidates with valuable experience in SEO and ecommerce.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader SEO team and Pattern®'s ecommerce strategy?
- What opportunities are there for professional development and growth within the company?
- How does Pattern® support work-life balance for its employees?
- What is the team's approach to collaboration and knowledge-sharing?
ASSUMPTION: These questions are designed to provide insight into the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
