📌 Core Information
🔹 Job Title: SEO, Inbound & Growth
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation.
- Collaborating with cross-functional teams to implement SEO best practices.
- Analyzing data and metrics to make informed decisions and improve performance.
- Staying updated with industry trends and algorithm changes to adapt strategies accordingly.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead of SEO trends.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies to ensure sustainable organic traffic growth and lead generation.
✅ Collaborate with content, development, and marketing teams to implement SEO best practices.
✅ Analyze data and metrics to identify trends and optimize performance.
✅ Stay updated with industry trends and algorithm changes to adapt strategies accordingly.
✅ Conduct keyword research and on-page optimization.
✅ Develop and execute link-building strategies.
ASSUMPTION: This role requires a strong understanding of technical SEO, data analysis, and various SEO tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (2-5 years) in SEO, with a focus on competitive environments.
Required Skills:
- Proficient in technical SEO, including schema markup and Core Web Vitals.
- Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush.
- Strong analytical skills and data interpretation.
- Basic knowledge of HTML, CSS, and JavaScript.
- Fluency in Portuguese and English, both written and spoken.
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors.
- Familiarity with CMS Storyblok.
- Experience with mobile optimization and A/B testing for SEO.
ASSUMPTION: While not explicitly stated, experience with mobile optimization and A/B testing for SEO would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards for SEO roles in Lisbon).
Benefits:
- Hybrid work arrangement (3 days in-office).
- Weekly breakfasts.
- Annual events and team-building activities.
Working Hours: Full-time (40 hours/week) with flexible scheduling.
ASSUMPTION: The salary range is estimated based on industry standards for SEO roles in Lisbon, considering the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies financial decision-making by comparing and analyzing products and services from various providers.
Company Size: 51-200 employees. This size allows for a more agile work environment and closer collaboration among team members.
Founded: 2015. ComparaJá has been operating for nearly a decade, providing users with valuable financial insights and helping them make informed decisions.
Company Description:
- ComparaJá is a free, independent online platform that facilitates the comparison and acquisition of financial products and services.
- The company aims to help Portuguese consumers make informed decisions by providing impartial, rigorous, and independent information about various financial products and services.
- ComparaJá's mission is to be the go-to platform for personal finance, serving both consumers and business partners, as well as other stakeholders.
Company Specialties:
- Credit products (personal loans, credit cards, mortgages).
- Savings products (deposits).
- Energy and telecommunications contracts.
- Insurance products.
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on providing independent and impartial information makes it a valuable resource for Portuguese consumers seeking to make informed financial decisions.
📊 Role Analysis
Career Level: Mid-level. This role requires proven experience in SEO and a solid understanding of inbound marketing strategies.
Reporting Structure: This role reports directly to the Founder, Managing Director, and Head of Marketing, providing ample opportunities for growth and learning.
Work Arrangement: Hybrid (3 days in-office). This arrangement offers a balance between remote work and in-person collaboration.
Growth Opportunities:
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects.
- Developing and implementing creative ideas, with an open environment for testing and risk-taking.
- Learning about crucial financial decisions from industry experts in various financial sectors.
ASSUMPTION: The close collaboration with senior leadership and the opportunity to work on high-impact projects make this role an excellent opportunity for professional growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade.
Office Location(s): Praça de Alvalade, Lisbon, PT
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historical sites, and a pleasant Mediterranean climate.
- The Praça de Alvalade area is known for its commercial and residential developments, providing easy access to amenities and public transportation.
- Lisbon's cost of living is generally lower than in other major European cities, making it an attractive option for expats.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The modern, collaborative workspace and central location in Lisbon provide an ideal environment for productivity and team collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess communication skills and cultural fit.
- Technical interview to evaluate SEO knowledge and problem-solving skills.
- Final interview with senior leadership to discuss career goals and expectations.
Key Assessment Areas:
- SEO knowledge and experience.
- Data analysis and interpretation skills.
- Communication and collaboration skills.
- Cultural fit and alignment with company values.
Application Tips:
- Highlight relevant SEO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of ComparaJá's mission and how your skills align with the role's requirements.
- Prepare for technical interview questions by brushing up on your SEO knowledge and practicing problem-solving exercises.
ATS Keywords: SEO, Inbound Marketing, Data Analysis, Link Building, Technical SEO, Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, data analysis skills, and cultural fit with ComparaJá's values and mission.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in SEO and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Ambition: Striving to be the best in the industry and helping Portuguese consumers make informed financial decisions.
- Proactivity: Taking initiative and being proactive in identifying and addressing opportunities and challenges.
- Spirit of Teamwork: Collaborating effectively with cross-functional teams to achieve common goals.
Work Style:
- Data-driven: Making informed decisions based on data analysis and insights.
- Creative: Developing and implementing innovative ideas to drive growth and improve performance.
- Adaptable: Embracing change and staying updated with industry trends and algorithm changes.
Self-Assessment Questions:
- Do you have a strong passion for helping consumers make informed financial decisions?
- Are you comfortable working in a data-driven environment and making decisions based on data analysis?
- Can you thrive in a collaborative, cross-functional team setting and contribute to a positive work environment?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing SEO landscape.
- Balancing the need for data-driven decision making with the ability to adapt to new trends and opportunities.
- Collaborating effectively with cross-functional teams to implement SEO best practices.
- Managing work-life balance in a hybrid work environment.
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other SEO positions in its focus on inbound marketing strategies and collaboration with cross-functional teams to drive growth.
- ComparaJá's industry-specific context requires a strong understanding of financial products and services, as well as the ability to communicate complex information effectively to consumers.
- Career path comparison: This role offers opportunities for professional growth and development, with the potential to take on more senior roles within the company as it continues to expand.
ASSUMPTION: Candidates with experience in SEO and inbound marketing, as well as a strong understanding of the financial services industry, will be well-suited to this role.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website to identify and address technical and on-page optimization issues.
- Developing and implementing a targeted link-building campaign to improve domain authority and organic search rankings for specific keywords and landing pages.
- Analyzing user behavior data to identify opportunities for improving website structure, navigation, and user experience, with a focus on driving organic traffic and lead generation.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from technical SEO and link-building strategies to data analysis and user experience optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SEO at ComparaJá and the biggest challenges facing the team?
- How does the SEO team collaborate with other departments, such as content and marketing, to implement best practices and drive growth?
- What opportunities exist for professional development and growth within the company, and how does ComparaJá support its employees in achieving their career goals?
- How does ComparaJá ensure that its content and services remain relevant and valuable to Portuguese consumers, particularly in the face of changing market conditions and consumer behaviors?
- What is the work-life balance like for employees in this role, and how does ComparaJá support its team members in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your relevant SEO experience and skills, using the ATS keywords provided.
- Write a compelling cover letter that demonstrates your understanding of ComparaJá's mission and how your skills align with the role's requirements.
- Prepare for the interview process by brushing up on your SEO knowledge and practicing problem-solving exercises.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
