SEO Lead

📌 Core Information

🔹 Job Title: SEO Lead

🔹 Company: Wallarm

🔹 Location: Global (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategy across all digital surfaces
• Driving measurable increases in organic traffic, PQLs, and DPQLs
• Collaborating with cross-functional teams to optimize content and growth
• Exploring and optimizing for emerging search environments like LLM
• Building and leading an SEO function as the company scales

ASSUMPTION: This role requires a strategic and execution-focused mindset, with the ability to balance both short-term tactics and long-term strategy.

📋 Key Responsibilities

✅ SEO Strategy & Execution: Own the SEO roadmap, define and execute keyword, content, and optimization strategy, drive organic traffic and conversions, ensure technical health of SEO assets.

✅ LLM SEO & Emerging Search: Develop strategies for discoverability in AI-driven search environments, optimize content for entity recognition and answerability by large language models (LLMs), track Wallarm’s presence in LLM-generated results.

✅ Content & Growth Collaboration: Work closely with content marketing to brief, optimize, and scale content that ranks and converts, support high-impact growth campaigns, collaborate with the Growth Web Developer and Product Growth team to build SEO-friendly landing pages.

✅ Analytics & Optimization: Define and report on SEO KPIs, use tools to analyze performance and surface opportunities, build frameworks and workflows for continuous optimization, testing, and iteration.

✅ Team Leadership & Scaling: Lay the foundation for building an internal SEO team or agency partnerships, document and operationalize SEO workflows, mentor future SEO hires and collaborate cross-functionally with growth, design, and product leadership.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of SEO experience in a B2B SaaS, developer tools, or product-led growth environment

Required Skills:

• Proven success owning SEO strategy and execution that drives measurable pipeline impact
• Strong understanding of technical SEO, content SEO, and link-building strategies
• Hands-on experience with SEO tools (Ahrefs, SEMrush, GSC, Screaming Frog) and analytics platforms (GA4, Hubspot, Metabase, etc)
• Interest or experience in optimizing for LLM discovery and emerging search platforms
• Comfort working cross-functionally in high-velocity growth and experimentation environments
• Strong communication skills and strategic thinking

Preferred Skills:

• Experience in cybersecurity, API platforms, or highly technical SaaS verticals
• Understanding of conversion rate optimization (CRO), A/B testing, and PLG funnel dynamics
• Familiarity with programmatic SEO, UGC strategies, or automation-based content generation
• Ability to manage contractors or agencies, or hire/manage an SEO team in the future

ASSUMPTION: While a background in cybersecurity or API platforms is not required, it could be beneficial for understanding Wallarm's products and market.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Fully remote and flexible work environment
• Competitive compensation with performance-based bonuses
• Opportunity to directly influence pipeline and company growth
• Paid days off
• Medical insurance
• Working equipment

ASSUMPTION: The salary range is estimated based on market data for SEO Lead roles in similar companies and locations. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wallarm operates in the computer and network security sector, focusing on API and AI security threats.

Company Size: Wallarm is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Wallarm was founded in 2016 and is headquartered in San Francisco, California.

Company Description:

• Wallarm is a global remote-first team of 150+ people on 4 continents and in 10+ countries.
• The company has raised over $10M in investments and has more than 200 customers around the world, including Fortune 500, Nasdaq, and high-growth startups.
• Wallarm passed Y Combinator, the most prestigious incubator in Silicon Valley, from which Dropbox, Stripe, Docker, etc. came out.

Company Specialties:

• API security
• Cybersecurity
• Threat Prevention
• OWASP
• API Abuse
• Credential Stuffing
• Application Security
• DevSecOps
• AppSec
• Cloud-native security
• API Threat Prevention
• API security management
• CI/CD security
• Web Security
• PCI DSS
• Web Application Firewall
• API firewall
• API threats prevention
• Application Security
• and AI security

Company Website: https://www.wallarm.com

ASSUMPTION: Wallarm's focus on API and AI security makes it an attractive option for candidates interested in cutting-edge technology and emerging threats.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead an SEO function and influence company growth.

Reporting Structure: The SEO Lead will report directly to the Growth team and collaborate cross-functionally with various departments.

Work Arrangement: This is a remote-only position, allowing for global flexibility.

Growth Opportunities:

• Building and leading an SEO team as the company scales
• Expanding SEO efforts to new markets and regions
• Contributing to Wallarm's overall growth strategy and go-to-market plan

ASSUMPTION: This role offers significant growth potential, as Wallarm continues to expand its SEO efforts and scale its team.

🌍 Location & Work Environment

Office Type: Fully remote work environment with no physical office requirement.

Office Location(s): Global (remote work)

Geographic Context:

• Wallarm operates globally, with team members spread across 4 continents and 10+ countries.
• This role allows for flexibility in working hours, with a focus on results and productivity.
• The company culture is collaborative and inclusive, with a strong emphasis on work-life balance.

Work Schedule: Flexible, results-driven work schedule with a focus on productivity and deliverables.

ASSUMPTION: Wallarm's global and remote-first approach enables candidates to work from anywhere in the world, offering unparalleled flexibility and diversity.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical SEO assessment
• Final interview with the growth team and/or other stakeholders
• Background check and offer extension

Key Assessment Areas:

• SEO strategy and execution skills
• Technical SEO expertise
• Collaboration and communication skills
• Problem-solving and analytical abilities
• Cultural fit and alignment with Wallarm's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and achievements
• Be prepared to discuss your approach to SEO strategy, execution, and optimization
• Showcase your understanding of emerging search environments and LLM optimization
• Demonstrate your ability to work cross-functionally and collaborate with diverse teams
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications

ATS Keywords: SEO strategy, technical SEO, content SEO, link-building, keyword research, emerging search, LLM optimization, cross-functional collaboration, growth marketing, team leadership, performance analysis, CRO, A/B testing, PLG funnel dynamics, SEO tools, analytics platforms, SEO roadmap, SEO KPIs, SEO team building

ASSUMPTION: Wallarm's hiring process is designed to assess both technical SEO skills and cultural fit, with a focus on strategic thinking and collaboration.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog
• Analytics platforms: GA4, Hubspot, Metabase
• Content management systems: WordPress, Hubspot CMS
• Project management tools: Asana, Trello, Jira
• Communication and collaboration tools: Slack, Google Workspace

ASSUMPTION: Wallarm uses a mix of SEO tools, analytics platforms, and collaboration tools to streamline workflows and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and curious
• Collaborative and inclusive
• Results-driven and accountable
• Continuously learning and improving

Work Style:

• Remote-first and global
• Flexible and results-driven
• Collaborative and cross-functional
• Data-informed and analytical
• Continuously learning and adapting

Self-Assessment Questions:

• Do you thrive in a remote, global, and collaborative work environment?
• Are you comfortable working cross-functionally and influencing stakeholders?
• Do you have a strong understanding of SEO strategy, execution, and optimization?
• Are you excited about the opportunity to build and lead an SEO function?
• Do you embrace a data-driven and results-focused approach to work?

ASSUMPTION: Wallarm's culture emphasizes collaboration, innovation, and a customer-centric approach, making it an attractive fit for candidates who thrive in dynamic and global work environments.

⚠️ Potential Challenges

• Managing multiple time zones and global team members
• Balancing strategic planning and hands-on execution
• Keeping up with emerging search environments and trends
• Scaling SEO efforts to support company growth and expansion

ASSUMPTION: While these challenges present opportunities for growth and learning, they also require strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong understanding of emerging search environments and LLM optimization
• Wallarm's focus on API and AI security sets it apart from other B2B SaaS companies
• This role offers significant growth potential, as Wallarm continues to expand its SEO efforts and scale its team

ASSUMPTION: While this role shares similarities with other SEO Lead positions, its focus on emerging search environments and API security makes it a unique opportunity for candidates interested in cutting-edge technology and innovation.

📝 Sample Projects

• Developing and executing a comprehensive SEO roadmap for Wallarm's digital surfaces
• Optimizing content for entity recognition and answerability by large language models (LLMs)
• Building and leading an internal SEO team or agency partnerships to support company growth
• Collaborating with cross-functional teams to optimize content and growth campaigns for high-impact results

ASSUMPTION: These sample projects illustrate the strategic, execution-focused, and team-building aspects of the SEO Lead role at Wallarm.

❓ Key Questions to Ask During Interview

• How does Wallarm approach SEO strategy and execution in the context of API and AI security?
• What are the key priorities for the SEO Lead role in the first 30, 60, and 90 days?
• How does Wallarm support the growth and development of its SEO team members?
• What are the most significant challenges facing Wallarm's SEO efforts, and how can the SEO Lead address them?
• How does Wallarm measure and optimize for SEO performance, and what tools do they use?

ASSUMPTION: Asking these questions will help you understand Wallarm's SEO strategy, team dynamics, and expectations for the SEO Lead role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and achievements
• Prepare for your interview by researching Wallarm's products, market, and SEO strategy
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
• If selected, complete the technical SEO assessment and any additional screening tasks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.