📌 Core Information
🔹 Job Title: SEO Lead (Universe Group)
🔹 Company: Universe Group
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-05
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing a comprehensive SEO strategy for two products in the US market
- Conducting a technical audit of the website and setting tasks for development
- Building and coordinating an SEO team consisting of content, links, and analytics specialists
- Analyzing key metrics such as traffic, conversions, CPL, and CPA
- Collaborating with PPC, developers, analysts, product managers, and email marketers
ASSUMPTION: The role requires a strategic mindset, strong leadership skills, and a deep understanding of the SEO landscape in the US market.
📋 Key Responsibilities
✅ Develop a full SEO strategy for two products in the US market
✅ Conduct a technical audit of the website and set tasks for development
✅ Formulate a semantic core, content strategy, and link-building process
✅ Build and coordinate an SEO team consisting of content, links, and analytics specialists
✅ Regularly analyze key metrics such as traffic, conversions, CPL, and CPA
✅ Collaborate with PPC, developers, analysts, product managers, and email marketers
ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of SEO experience with a focus on the B2C market in the US
Required Skills:
- Proven track record of generating SEO traffic in Tier-1 countries
- Ability to bring projects to profitability within 12 months
- Knowledge of the full SEO cycle: technical, content, and links
- Experience with SEO tools such as Ahrefs, Semrush, GSC, and Screaming Frog
- Budget management experience with budgets of $100K/month or more
- Team management experience (preferably with 3+ team members)
Preferred Skills:
- Experience in the LegalTech industry
- Fluency in English
ASSUMPTION: The required skills are essential for success in this role, and the preferred skills would be a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on industry standards for a mid-senior level SEO role in Kyiv, Ukraine, the estimated salary range is ₴120,000 - ₴200,000 per month ($3,000 - $5,000 USD).
Benefits:
- 🔝 Development and Training
- ↗️ Career Growth
- 📍 All-Inclusive Office
- 🧳 Relocation Package
- 🤜🏻🤛🏻 Social Package
- 💛 Well-Being Program
- 🇺🇦 Support During War
Working Hours: Full-time (40 hours/week) with flexible working hours and the option to work remotely occasionally
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Media
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Universe Group builds tech businesses, transforming ideas into global products
- The group consists of three companies: Guru Apps, FORMA, and Wisey
- Their products serve over 200 million users in 180 countries, simplifying daily life and creating new opportunities
Company Specialties:
- Product development
- Innovation and research
- Global expansion
Company Website: holywater.tech
ASSUMPTION: Universe Group is a dynamic and growing company with a strong focus on innovation and global expansion.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The SEO Lead will report directly to the CEO or a relevant department head
Work Arrangement: On-site with occasional remote work options
Growth Opportunities:
- Rapid career growth within the company
- Potential to become Head of SEO with high performance
- Opportunities to work on multiple products and projects
ASSUMPTION: The role offers significant growth opportunities for the right candidate, with a clear path to advancement within the company.
🌍 Location & Work Environment
Office Type: All-inclusive office in Kyiv, Ukraine
Office Location(s): Kyrylivska Street, Podilskyi district, Kyiv, UA
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million
- The city is known for its vibrant cultural scene, historical landmarks, and modern infrastructure
- Kyiv is a major hub for technology and innovation in Eastern Europe
Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work remotely occasionally
ASSUMPTION: The work environment is dynamic, collaborative, and focused on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (SEO-related tasks)
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and skills
- Strategic thinking and planning
- Leadership and team management
- Communication and collaboration skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Prepare a portfolio showcasing your SEO projects and results
- Be ready to discuss your SEO strategy for the given products during the interview
ATS Keywords: SEO strategy, US market, B2C, Tier-1 countries, SEO team, key metrics, cross-functional collaboration
ASSUMPTION: The application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Ahrefs
- Semrush
- Google Search Console (GSC)
- Screaming Frog
ASSUMPTION: The SEO Lead will be expected to have a strong working knowledge of industry-standard SEO tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Global focus
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on results and growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with cross-functional teams and collaborating with various departments?
- Do you have a strong desire to drive results and contribute to the company's growth?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their productivity
- Adapting to the company's fast-paced and dynamic work environment
- Balancing multiple projects and priorities
- Dealing with the impact of the ongoing war in Ukraine
ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and effective time management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the US B2C market and the opportunity to build an SEO team from scratch
- Compared to other SEO roles, this position offers a higher level of autonomy and responsibility
- Career progression in this role could lead to becoming Head of SEO, with potential opportunities to work on multiple products and projects
ASSUMPTION: This role offers unique opportunities and challenges compared to other SEO positions in the market.
📝 Sample Projects
- Developing an SEO strategy for a new product launch in the US market
- Conducting a technical audit of an existing website and implementing necessary changes
- Building and managing an SEO team to drive organic traffic growth for multiple products
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the SEO team and its role in the organization's growth?
- How does the company support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of the SEO team and its impact on the organization's goals?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the careers page
- Prepare a portfolio showcasing your SEO projects and results
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Be ready to discuss your SEO strategy for the given products during the interview
- Follow up with the hiring manager one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
