📌 Core Information
🔹 Job Title: SEO Link Building Specialist
🔹 Company: Housecall Pro
🔹 Location: Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Brazil)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing off-page SEO strategy to improve domain authority
- Managing and growing external links through targeted outreach and relationship building
- Producing high-quality content that attracts backlinks
- Collaborating with cross-functional teams to leverage existing initiatives and relationships for link building
- Monitoring and reporting on backlink performance metrics
ASSUMPTION: This role requires a strong understanding of SEO concepts, keyword research tools, and analytics platforms. It also demands excellent communication and project management skills to coordinate with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute SEO link-building strategy to improve online visibility and domain authority
✅ Use SEO and competitor research to identify, compile, and prioritize backlink opportunities
✅ Perform weekly backlink audits to monitor the health and performance of existing links, making improvements as needed
✅ Identify, coordinate, and produce content that attracts backlinks
✅ Collaborate with product, product marketing, and social teams to leverage existing initiatives and relationships for link building through PR and affiliates
✅ Develop and maintain a database of potential and existing link partners
✅ Build and maintain value-added relationships with link partners through continual outreach and communication
✅ Monitor and report on backlink performance metrics
✅ Drive innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. It requires a proactive approach to identifying opportunities and a data-driven mindset to optimize performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, English, Business, or a related field, or equivalent work experience
Experience: 2+ years of experience in SEO or digital marketing roles
Required Skills:
- Familiarity with SEO concepts and basic tools (i.e., Google Analytics, Google Search Console)
- Strong attention to detail and willingness to learn technical SEO concepts
- Proven track record of link-building knowledge and success
- Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with CRM software
- Fluency in Portuguese
ASSUMPTION: While not explicitly stated, proficiency in the local language (Portuguese) may be beneficial for this role, given the location in Brazil.
💰 Compensation & Benefits
Salary Range: $28,000 USD annually + equity (estimated based on the provided salary range)
Benefits:
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The provided salary range is an estimate based on the information given. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, home service management software)
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2013
Company Description:
- Housecall Pro helps home service professionals (Pros) streamline every aspect of their business
- Offers easy-to-use tools for scheduling, dispatching, payments, and more
- Supports over 40,000 businesses and has over 1,800 teammates across the globe
Company Specialties:
- Business software
- Job Scheduling
- Payment Processing
- Automatic Invoicing
- Technician Dispatch
- Customer Re-marketing
- Consumer Booking App
- CRM
- Field Service Management Software
- Mobile App
- Marketing Automation
Company Website: http://www.housecallpro.com
ASSUMPTION: Housecall Pro is a well-established company in the home service management software industry, with a strong focus on supporting and championing its users (Pros).
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing team
Work Arrangement: Remote (Brazil) with flexible, take-it-as-you-need-it paid time off
Growth Opportunities:
- Potential career progression within the Marketing team or broader organization
- Opportunities to learn and develop new skills in SEO and digital marketing
- Chance to work with a diverse range of teams and stakeholders
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Brazil
Geographic Context:
- Brazil is the largest country in South America by both population and geographic size
- Brazil has a tropical climate, with warm and humid weather throughout the year
- Brazil is known for its vibrant culture, rich history, and diverse landscapes
Work Schedule: Full-time (40 hours/week) with flexible, take-it-as-you-need-it paid time off
ASSUMPTION: Working remotely in Brazil offers a unique blend of cultural immersion and flexibility, allowing employees to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (SEO-related tasks)
- Final interview with the hiring manager
Key Assessment Areas:
- SEO knowledge and skills
- Problem-solving and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools
- Research Housecall Pro's company culture and values to show your fit during the interview
ATS Keywords: SEO, link building, keyword research, analytics, communication, project management, collaboration, data-driven decision making
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- SEMRush
- GA4
- Google Search Console
- CRM software (likely HubSpot or similar)
- Project management tools (likely Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary, but the listed items are common in SEO and digital marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Champion our Pros to success
- Invest in our team
- Embrace continuous learning
- Act with integrity
- Deliver exceptional experiences
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
- Customer-focused
Self-Assessment Questions:
- How do you embody Housecall Pro's value of championing our Pros to success in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Housecall Pro values employees who are passionate about supporting their customers (Pros), committed to continuous learning, and able to work effectively in a collaborative and adaptable environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to a fast-paced and ever-changing industry (SEO)
- Collaborating effectively with cross-functional teams in different time zones
- Balancing the need for data-driven decision making with the need for quick action and innovation
ASSUMPTION: These challenges are common in remote, fast-paced, and collaborative work environments, but they can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to an SEO Specialist or SEO Manager, but with a specific focus on link building
- In the home service management software industry, this role may have unique challenges and opportunities related to targeting and engaging with home service professionals
- Career progression in this role could lead to positions such as Senior SEO Specialist, SEO Manager, or even Marketing Manager
ASSUMPTION: This role offers a unique blend of SEO expertise and link-building specialization, with opportunities for career growth and development within the Marketing team or broader organization.
📝 Sample Projects
- Conducting a comprehensive backlink audit and developing a strategic plan to improve domain authority
- Identifying and pursuing high-quality link-building opportunities through targeted outreach and relationship building
- Collaborating with the content team to create and promote engaging, SEO-optimized content that attracts backlinks
ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative aspects of the SEO Link Building Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Housecall Pro support the professional development and growth of its employees?
- What are the most significant challenges facing the SEO team in the next 6-12 months, and how can this role contribute to addressing them?
- How does Housecall Pro measure the success of its SEO efforts, and how will the performance of this role be evaluated?
- What are the most important qualities and skills for someone to succeed in this role and at Housecall Pro?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company, as well as to demonstrate their interest and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you're a strong fit for the position
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
