SEO MANAGER

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: PIPEx

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to drive organic growth and improve website visibility.
• Collaborating with cross-functional teams to ensure effective SEO initiatives.
• Monitoring and analyzing website performance using tools like Google Analytics and Search Console.
• Staying updated on industry trends and changes in search engine algorithms.

ASSUMPTION: This role requires a strong understanding of SEO principles and hands-on experience with SEO tools to drive successful organic growth strategies.

📋 Key Responsibilities

✅ Developing and executing comprehensive SEO strategies aligned with business objectives.

✅ Conducting keyword research to identify high-performing keywords and trends.

✅ Optimizing website content, meta tags, and on-page elements to improve search rankings.

✅ Monitoring, analyzing, and reporting on website performance using tools like Google Analytics, Search Console, and other SEO platforms.

✅ Collaborating with content creators to develop SEO-friendly content and performing regular audits of existing content.

✅ Conducting technical audits to identify and resolve issues like broken links, crawl errors, and site speed.

✅ Implementing structured data (schema markup) to enhance search visibility.

✅ Analyzing competitor SEO strategies and identifying areas for improvement.

✅ Working closely with cross-functional teams, including developers, designers, and marketers, to ensure seamless execution of SEO initiatives.

ASSUMPTION: The ideal candidate will have a proven track record in SEO and be able to work independently and as part of a team to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Computer Science, or a related field.

Experience: Minimum of 1-4 years of proven experience in SEO, preferably in a senior or lead role.

Required Skills:

• Proficient in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and others.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with website analytics tools like Google Analytics and Google Search Console.
• Excellent analytical, problem-solving, and project management skills.
• Strong verbal and written communication skills.

Preferred Skills:

• Knowledge of HTML, CSS, and JavaScript.

ASSUMPTION: Candidates with a background in digital marketing or a related field and experience working with SEO tools will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Based on experience and industry standards for SEO Managers in Mumbai)

Benefits:

• Health insurance
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Managers in Mumbai. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 1,001-5,000 employees (Medium-sized company offering opportunities for growth and collaboration)

Founded: 1994 (Established company with a history in the telecommunications industry)

Company Description:

• PIPEx is a leading telecommunications company providing a wide range of services, including broadband, voice, and data solutions.
• The company is committed to delivering innovative and reliable services to its customers.
• PIPEx values its employees and offers opportunities for professional growth and development.

Company Specialties:

• Broadband services
• Voice services
• Data solutions

Company Website: pipex.ai

ASSUMPTION: PIPEx is a well-established company in the telecommunications industry, offering opportunities for career growth and development in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to SEO Manager/Digital Marketing Lead

Work Arrangement: On-site (Mumbai-based candidates preferred)

Growth Opportunities:

• Potential career progression to Senior SEO Manager or Digital Marketing Manager roles
• Opportunities to work on high-impact projects and drive organic growth strategies
• Chance to collaborate with cross-functional teams and develop leadership skills

ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing and SEO fields.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Charni Road, Mumbai

Geographic Context:

• Mumbai is a major metropolitan city with a diverse culture and vibrant business environment.
• The office is located in the heart of the city, offering easy access to public transportation and amenities.
• The city offers a mix of traditional and modern attractions, providing a unique living experience.

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The on-site work arrangement in Mumbai offers opportunities to collaborate with team members and take advantage of the city's vibrant business environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight your SEO experience and relevant skills.
• Prepare for behavioral and technical interview questions focusing on SEO strategies, tools, and problem-solving.
• Research PIPEx and the telecommunications industry to demonstrate your interest and understanding.

ATS Keywords: SEO, keyword research, content strategy, technical SEO, competitor analysis, performance monitoring, team collaboration, Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, HTML, CSS, JavaScript

ASSUMPTION: The application process for this role will focus on assessing the candidate's SEO knowledge, experience, and cultural fit within the company.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
• Analytics tools: Google Analytics, Google Search Console
• Programming languages: HTML, CSS, JavaScript (optional)

ASSUMPTION: Familiarity with popular SEO tools and analytics platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you stay updated on the latest SEO trends and algorithm changes?
• Can you provide an example of a successful SEO campaign you've led, and what was your approach?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates who demonstrate a strong understanding of SEO principles, a proactive approach to learning, and a collaborative work style will be well-suited for this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and algorithm changes
• Managing multiple projects and deadlines in a dynamic environment
• Collaborating effectively with cross-functional teams
• Working in a competitive industry with a focus on driving organic growth

ASSUMPTION: The SEO Manager role at PIPEx presents unique challenges and opportunities for growth and development in the digital marketing and SEO fields.

📈 Similar Roles Comparison

• This role differs from other SEO Manager positions in the telecommunications industry, as it focuses on driving organic growth for a specific company rather than managing SEO services for multiple clients.
• Industry-specific context: The telecommunications industry is competitive and dynamic, with a strong focus on customer acquisition and retention.
• Career path comparison: This role offers opportunities for career progression to Senior SEO Manager or Digital Marketing Manager roles within the company.

ASSUMPTION: This role offers unique opportunities for career growth and development within the digital marketing and SEO fields, with a focus on driving organic growth for a leading telecommunications company.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic traffic and conversions for PIPEx's broadband services.
• Conducting a technical SEO audit of PIPEx's website and implementing recommendations to improve search visibility and user experience.
• Analyzing competitor SEO strategies and identifying opportunities for PIPEx to gain a competitive advantage in the market.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for the SEO Manager role at PIPEx.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall digital marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does PIPEx support the professional development and growth of its employees?
• What are the most challenging aspects of working in the SEO team at PIPEx, and how have previous team members addressed them?
• How does PIPEx measure the success of its SEO initiatives, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions will help candidates better understand the role, team dynamics, and company culture at PIPEx.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEO experience and relevant skills.
• Prepare for behavioral and technical interview questions focusing on SEO strategies, tools, and problem-solving.
• Research PIPEx and the telecommunications industry to demonstrate your interest and understanding.
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.