📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Avantor
🔹 Location: Remote - Pennsylvania, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with some on-site collaboration expected)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies to drive organic traffic and improve rankings
- Leading and mentoring a team of SEO Coordinators and Technical SEO Specialists
- Collaborating with cross-functional teams to align SEO initiatives with business objectives
- Conducting keyword research, competitive analysis, and performance audits
- Monitoring SEO performance and communicating results to stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO fundamentals across content, technical, and outreach disciplines.
📋 Key Responsibilities
✅ Develop and execute SEO strategies that drive traffic, improve rankings, and increase conversions across digital properties
✅ Manage and mentor a team of SEO Coordinators and Technical SEO Specialists, setting clear goals, providing regular feedback, and supporting professional growth and development
✅ Foster collaboration across content, web development, and marketing teams to align SEO initiatives with overall business and marketing objectives
✅ Conduct keyword research, competitive analysis, content gap identification, and performance audits to inform SEO strategy
✅ Define KPIs, monitor results, and communicate SEO performance and opportunities to stakeholders
✅ Collaborate with content strategy and marketing teams to ensure SEO insights inform content planning, editorial calendars, and campaigns
✅ Partner with web production and digital strategy teams to prioritize and implement technical SEO improvements, site structure updates, and enhancements to UX and site performance
✅ Ensure alignment between SEO objectives and broader digital strategies across teams
✅ Partner closely with the Technical SEO Specialist to identify and resolve crawl issues, site speed problems, and other technical SEO challenges
✅ Oversee content audits and guide optimization of existing and new pages for improved SEO performance
✅ Ensure proper implementation of SEO elements including title tags, meta descriptions, internal linking, and schema markup
✅ Utilize SEO tools such as Google Search Console, SEMrush, Ahrefs, BrightEdge, Conductor, Screaming Frog, and others to analyze performance and identify opportunities
✅ Provide regular updates on performance, insights, and optimization plans to leadership and stakeholders
✅ Stay current with the latest SEO trends, algorithm changes, and industry developments to proactively adjust strategy
ASSUMPTION: This role requires a hands-on approach, with a balance between strategic planning and day-to-day execution. The ideal candidate will be comfortable working independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or IT related field.
Experience: 5+ years of SEO experience, including 1-2 years in a team leadership or management role.
Required Skills:
- Deep understanding of SEO fundamentals across content, technical, and outreach disciplines
- Strong experience collaborating with content and web teams to deliver integrated digital strategies
- Proficiency in SEO tools (e.g., BrightEdge, Conductor, GSC, GA4, Ahrefs, SEMrush, Screaming Frog, etc.)
- Strong analytical skills and ability to translate data into strategic insights
- Excellent communication, leadership, and stakeholder management skills
- Experience in e-commerce, SaaS, or content-driven businesses
- Familiarity with HTML, CSS, and JavaScript as it pertains to SEO
- Basic understanding of CRO, UX, and site architecture principles
- Familiarity with content management systems (e.g. AEM, SAP Commerce, WordPress, Drupal)
- Experience working in Agile environments or using project management tools like Workfront, Jira, Trello, or Asana
Preferred Skills:
- Experience working with enterprise-level SEO tools and platforms
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a proven track record of driving SEO success in a similar role and a passion for staying up-to-date with the latest industry trends and best practices.
💰 Compensation & Benefits
Salary Range: $102,200.00 - $170,300.00 per year
Benefits:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Wellness Programs
- Health Savings Accounts
- Flexible Spending Accounts
- 401(k) Plan with Company Match
- Employee Stock Purchase Program
- Paid Holidays
- Paid Time Off
- Volunteer Time Off
- Paid Parental Leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual pay may differ depending on relevant factors such as prior experience and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor operates in the chemical manufacturing industry, focusing on ultra-high-purity materials for the life sciences and advanced technology markets.
Company Size: Avantor is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: NuSil Technology, LLC merged with Avantor in 2016, creating the global leader in ultra-high-purity materials for the biomaterials and advanced technology markets.
Company Description:
- In 2016, NuSil Technology, LLC merged with Avantor to create the global leader in ultra-high-purity materials for the life sciences and advanced technology markets
- The NuSil™ brand has set the global standard in medical and space-grade silicones for over 35 years, advancing purity and quality while redefining expectations in customer care
- Avantor is committed to helping employees grow their careers through diverse, equitable, and inclusive opportunities
Company Specialties:
- Silicone
- Advanced Materials
- Biomaterials
- and Lubricious Silicones
Company Website: nusil.com
ASSUMPTION: Avantor's focus on innovation and customer care creates an environment that values continuous learning and improvement.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The SEO Manager will report directly to the Director of Digital Marketing and oversee a team of SEO Coordinators and Technical SEO Specialists.
Work Arrangement: This role is primarily remote, with some on-site collaboration expected. The work arrangement is flexible, with a focus on results and performance.
Growth Opportunities:
- This role offers opportunities to grow and develop leadership skills by managing and mentoring a team
- There are potential career paths into senior marketing roles or specialized SEO roles within the organization
- Avantor's commitment to employee growth and development provides opportunities for career advancement
ASSUMPTION: The ideal candidate will be proactive in seeking out growth opportunities and taking initiative to drive their career forward.
🌍 Location & Work Environment
Office Type: Avantor has multiple office locations, with this role being primarily remote.
Office Location(s): Carpinteria, CA; Mougins, France; Singapore; Bakersfield, CA; Irving, TX
Geographic Context:
- Pennsylvania, where the primary remote work location is based, has a humid continental climate with warm summers and cold winters
- The state is known for its rich history, cultural attractions, and diverse industries
- Pennsylvania is home to several major cities, including Philadelphia and Pittsburgh, offering a range of urban and rural living options
Work Schedule: The work schedule is flexible, with a focus on results and performance. The core hours are 9:00 AM - 5:00 PM EST.
ASSUMPTION: The remote work arrangement provides flexibility and a better work-life balance, while also offering opportunities for collaboration and connection with team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and team members
Key Assessment Areas:
- SEO knowledge and experience
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Avantor's values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your SEO expertise and leadership skills
- Research Avantor's company culture and values to show your enthusiasm and alignment with the organization
ATS Keywords: SEO, SEO Manager, SEO Strategy, SEO Team Leadership, SEO Tools, SEO Performance, SEO Collaboration, SEO Content Optimization, SEO Technical SEO, SEO Keyword Research, SEO Competitive Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, leadership abilities, and cultural fit with Avantor's values and work environment.
🛠️ Tools & Technologies
- SEO tools: BrightEdge, Conductor, Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog
- Content management systems: AEM, SAP Commerce, WordPress, Drupal
- Project management tools: Workfront, Jira, Trello, Asana
- HTML, CSS, JavaScript
ASSUMPTION: The ideal candidate will have experience with enterprise-level SEO tools and platforms, as well as familiarity with various content management systems and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Collaboration
- Excellence
Work Style:
- Results-driven and performance-focused
- Collaborative and team-oriented
- Adaptable and open to change
- Strategic and forward-thinking
- Attentive to detail and quality-conscious
Self-Assessment Questions:
- How do you demonstrate integrity in your daily work?
- Can you provide an example of a time when you went above and beyond to meet a customer's needs?
- How do you stay current with industry trends and adapt your approach to SEO accordingly?
- Can you describe a situation where you had to manage a team through a significant change or challenge? How did you support their growth and development?
- How do you prioritize and balance multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with Avantor's values and work style, with a focus on integrity, customer focus, and innovation.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration and engagement
- Keeping up with the latest SEO trends and algorithm changes in a rapidly evolving industry
- Balancing strategic planning with day-to-day execution and tactical tasks
- Navigating a large, complex organization and influencing stakeholders across multiple departments
ASSUMPTION: The ideal candidate will be proactive in addressing these challenges and seeking out opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a unique blend of strategic planning, team leadership, and hands-on execution
- Avantor's focus on innovation and customer care creates an environment that values continuous learning and improvement
- Career paths in SEO can vary, with opportunities for specialization or advancement into senior marketing roles
ASSUMPTION: The ideal candidate will have experience in a similar role and be able to demonstrate a strong understanding of the unique aspects of this position.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a newly launched e-commerce website
- Conducting a technical SEO audit and implementing improvements to increase organic traffic by 50%
- Managing a team to optimize content for search engines and improve keyword rankings by 20% within three months
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution and team management.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team structure and how this role fits within the organization?
- How does the SEO team collaborate with other departments, such as content and web development, to align SEO initiatives with business objectives?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Avantor support the professional development and growth of its SEO team members?
- What are the most significant SEO challenges facing the organization, and how can this role help address them?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your SEO expertise and leadership skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
