📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Kepler Group
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with remote work arrangement)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end SEO strategies to drive organic traffic and improve search engine rankings.
- Collaborating with content creators to optimize new and existing content for key pages and ensure alignment with SEO best practices.
- Conducting regular technical SEO audits and implementing recommendations to improve website performance and site health.
- Developing and executing effective link-building strategies to acquire high-quality backlinks and improve domain authority.
- Managing and optimizing product feeds within Google Merchant Center to maximize visibility for the company's product catalog.
- Conducting in-depth keyword research and developing a comprehensive keyword strategy to inform content creation and overall SEO efforts.
- Strategizing and partnering with internal teams and Yext to optimize local business listings and location pages, driving local search traffic and improving local pack rankings.
- Monitoring, analyzing, and reporting on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms.
- Staying up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
ASSUMPTION: This role requires a blend of strategic thinking, technical proficiency, and hands-on execution across various SEO disciplines. The ideal candidate will have a proven track record of driving organic growth and a strong understanding of both technical and content-focused SEO principles.
📋 Key Responsibilities
✅ Develop, implement, and manage comprehensive SEO strategies to achieve business objectives, increase organic search visibility, and drive qualified traffic to the company's website.
✅ Collaborate with content creators to optimize new and existing content for key pages, ensuring alignment with SEO best practices and keyword strategies.
✅ Conduct regular technical SEO audits and implement recommendations to improve website performance, crawlability, indexability, and overall site health.
✅ Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites, improving domain authority and search rankings.
✅ Manage and optimize product feeds within Google Merchant Center to ensure accurate product data, resolve disapprovals, and maximize visibility for the company's product catalog in Google Shopping and other relevant platforms.
✅ Conduct in-depth keyword research and develop a comprehensive keyword strategy that informs content creation, technical optimizations, and overall SEO efforts.
✅ Strategize and partner with internal teams and Yext to optimize local business listings and location pages, driving local search traffic, improving local pack rankings, and ensuring consistent and accurate business information across all relevant platforms.
✅ Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms, providing actionable insights and recommendations for continuous improvement.
✅ Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure the company's strategies remain effective and competitive.
ASSUMPION: The SEO Manager will be expected to work closely with various teams, including content creators, product managers, and web developers, to ensure SEO best practices are integrated into all aspects of the company's digital presence.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on experience in SEO, with a proven track record of success in driving organic growth
Required Skills:
- Proven experience in developing and executing successful end-to-end SEO strategies
- Strong understanding of technical SEO principles and best practices
- Experience with various SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Screaming Frog)
- Proficiency in managing Google Merchant Center and optimizing product feeds
- Demonstrated experience in developing and executing successful link building campaigns
- Solid understanding of local SEO strategies and experience working with platforms like Yext
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Preferred Skills:
- Experience with e-commerce platforms
- Familiarity with content management systems (CMS) like WordPress
- Basic understanding of HTML, CSS, and JavaScript as they relate to SEO
- Retail or franchise experience
ASSUMPTION: While a degree in a related field is preferred, Kepler values relevant experience and proven skills over formal education. Candidates with a strong portfolio and relevant work experience are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $85,000 - $105,000 (USD) per year
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- Group RRSP Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Kepler's compensation strategy is designed to attract, reward, and retain talented employees. The total compensation package includes a competitive base salary, discretionary bonus, and a rich indirect compensation program that demonstrates the value placed on employees and their wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium-sized (501-1,000 employees)
Founded: 2012
Company Description:
- Kepler Group is on a mission to demystify the digital universe by fusing advanced data analytics with human insight and world-class creativity.
- Honored as Digiday's "Most Innovative Media Agency," Kepler Group combines proprietary technology, Kip™, with expert teams to turn complex data into action that resonates with audiences and propels global brands into the future.
Company Specialties:
- Marketing Consulting
- Digital Media
- and Digital Marketing
Company Website: keplergrp.com
ASSUMPTION: Kepler Group's focus on data-driven insights and innovative strategies makes it an attractive place for SEO professionals seeking to work at the intersection of technology and creativity.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: The SEO Manager will report directly to the Head of Marketing or a relevant senior manager within the marketing department.
Work Arrangement: This role is based in Toronto, Ontario, with the option for remote work. The specific work arrangement may include a hybrid or fully remote schedule, depending on the company's policies and the individual's needs.
Growth Opportunities:
- As Kepler Group continues to grow, there will be opportunities for the SEO Manager to take on additional responsibilities, such as leading a team or managing multiple SEO campaigns.
- The company's focus on employee development and internal promotions provides ample opportunities for career growth within the organization.
ASSUMPTION: The SEO Manager role offers a unique opportunity to work in a dynamic, fast-paced environment and make a significant impact on the company's online presence and overall business growth.
🌍 Location & Work Environment
Office Type: Kepler Group's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 952 Queen Street West, Toronto, Ontario M6J 1G8, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada.
- The city is known for its diverse neighborhoods, vibrant arts and culture scene, and numerous outdoor activities.
- Toronto is also a major hub for technology, finance, and other industries, offering ample opportunities for professional growth and networking.
Work Schedule: The work schedule for this role is typically Monday to Friday, with the option for flexible hours and remote work arrangements, depending on the company's policies and the individual's needs.
ASSUMPTION: Kepler Group's Toronto office provides a dynamic and engaging work environment, with opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Applicants will submit their resume and cover letter through the company's online application portal.
- Candidates who meet the qualifications will be contacted for a phone or video screening.
- Candidates who advance will be invited for one or more in-depth interviews with members of the marketing team and other relevant stakeholders.
- Finalists may be asked to complete a skills assessment or provide a portfolio of their work.
- Kepler Group aims to complete the hiring process within 4-6 weeks, depending on the role and the number of applicants.
Key Assessment Areas:
- SEO knowledge and experience, including technical proficiency and strategic thinking
- Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Problem-solving and analytical skills, with the ability to interpret data and translate it into actionable insights
- Cultural fit and alignment with Kepler Group's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, and explain how you can contribute to Kepler Group's ongoing success.
- Demonstrate your understanding of the role and the company by researching Kepler Group's mission, values, and recent projects.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
- If you have a portfolio or examples of your SEO work, be prepared to share them and explain your approach to each project.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
ATS Keywords: SEO, SEO Manager, SEO Strategy, Technical SEO, Content SEO, Link Building, Google Merchant Center, Local SEO, Performance Monitoring, Reporting, Analytical Skills, Communication Skills, Interpersonal Skills, Organizational Skills, Detail-Oriented, Project Management, SEO Tools, SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Screaming Frog, Product Feeds, Keyword Research, Local SEO Platforms, Yext
ASSUMPTION: Kepler Group's application process is designed to be fair, transparent, and efficient. The company values diversity and inclusion and encourages applicants from all backgrounds to apply.
🛠️ Tools & Technologies
- SEO tools: SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Screaming Frog
- Content management systems: WordPress
- Product feed management: Google Merchant Center
- Local SEO platforms: Yext
- Project management: Asana, Trello, or similar tools
- Communication and collaboration: Slack, Microsoft Teams, or similar tools
ASSUMPTION: The SEO Manager will be expected to be proficient in using various SEO tools and platforms to optimize the company's online presence and drive organic growth.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: Kepler Group prioritizes data-driven insights and uses data to inform decision-making and strategy.
- Innovative: The company encourages creativity and innovation in all aspects of its work.
- Collaborative: Kepler Group fosters a culture of collaboration and teamwork, with a focus on collective success.
Work Style:
- Kepler Group's work environment is fast-paced and dynamic, with a focus on continuous learning and improvement.
- The company values a growth mindset and encourages employees to take on new challenges and seek out opportunities for professional development.
- Kepler Group's culture is inclusive and diverse, with a strong emphasis on work-life balance and employee well-being.
Self-Assessment Questions:
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform a successful SEO strategy?
- Can you describe your experience working in a collaborative, team-based environment, and how have you contributed to collective success in the past?
- How do you stay up-to-date with the latest SEO trends and algorithm updates, and can you share an example of a time when you quickly adapted to a significant change in the SEO landscape?
ASSUMPTION: Kepler Group's culture is designed to attract, retain, and develop talented employees who are passionate about data-driven insights, innovation, and collaboration.
⚠️ Potential Challenges
- The SEO Manager role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- Keeping up with the latest SEO trends and algorithm updates can be challenging, as the SEO landscape is constantly evolving.
- Collaborating with various teams, including content creators, product managers, and web developers, may present communication and coordination challenges.
- The role may require occasional travel to attend industry conferences, meet with clients, or visit other Kepler Group offices.
ASSUMPTION: The SEO Manager role offers a unique opportunity to work in a dynamic, fast-paced environment and make a significant impact on the company's online presence and overall business growth. However, the role also presents challenges that require strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a unique opportunity to work in a data-driven, innovative, and collaborative environment, with a strong focus on continuous learning and improvement.
- Kepler Group's focus on data-driven insights and innovation sets it apart from other advertising agencies and marketing consultancies.
- As a mid-sized company, Kepler Group offers the benefits of a dynamic, fast-paced work environment, with ample opportunities for career growth and professional development.
ASSUMPTION: The SEO Manager role at Kepler Group offers a unique blend of challenges, opportunities, and rewards that set it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic and a 20% increase in revenue.
- Conducting a technical SEO audit for a large B2B website, identifying and resolving critical site health issues, and improving organic traffic by 45% over six months.
- Managing a team of SEO specialists to optimize the content and structure of a major news website, improving organic traffic by 60% within the first year of the project.
ASSUMPTION: The SEO Manager role at Kepler Group offers a unique opportunity to work on a diverse range of projects, with a focus on driving organic growth and improving the online presence of clients across various industries.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making, and how it informs SEO strategy and execution?
- How does Kepler Group foster a culture of collaboration and teamwork, and what specific initiatives are in place to support this?
- Can you provide an example of a time when the company adapted to a significant change in the SEO landscape, and how did this impact the team's approach to SEO?
- How does Kepler Group support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, and explain how you can contribute to Kepler Group's ongoing success.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
- If you have a portfolio or examples of your SEO work, be prepared to share them and explain your approach to each project.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
