📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: HeyGen
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting organic growth strategy through SEO
- Defining keyword strategy and content opportunities
- Guiding AI content pipeline with structured outlines
- Optimizing internal linking systems for crawlability and engagement
- Building authority through high-leverage content and targeted backlinks
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally with various teams.
📋 Key Responsibilities
✅ Own keyword strategy, from seed terms to structured clusters, and define high-value, high-intent content opportunities
✅ Guide AI content pipeline with structured outlines and clear prompt objectives
✅ Architect internal linking strategy that drives crawlability, semantic depth, and engagement
✅ Define KPIs, monitor rankings and traffic, and identify optimization opportunities
✅ Identify and oversee production of high-leverage content (comparisons, “best of” lists, thought leadership)
✅ Work with outreach resources to build credible, targeted backlinks
✅ Partner with engineers to optimize prompt design, content formatting, and system workflows
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and collaboration with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in SEO, ideally in SaaS or high-growth content-driven businesses
Required Skills:
- Proven experience in building SEO programs from scratch or scaling early-stage efforts
- Understanding of entity-based SEO, modern search engine dynamics, and interlinking best practices
- Data-driven approach with a bias toward testing, learning, and iteration
- Clear communication skills and ability to work cross-functionally with content, product, and engineering teams
Preferred Skills:
- Familiarity with prompt engineering, structured content pipelines, or content ops automation
- Awareness of LLM-driven changes to search behavior and SERP evolution
- Strong working knowledge of tools like Ahrefs, Clearscope, Surfer, or similar
ASSUMPTION: Candidates with experience in AI-assisted content systems or a strong desire to learn will be at an advantage.
💰 Compensation & Benefits
Salary Range: $170,000 - $210,000 annually
Benefits:
- Health Benefits
- Generous PTO
- Parental Leave Program
- Emotional Health Resources
- 401k Plan
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is a general guideline and may vary based on factors such as candidate's work experience, education, and location.
📌 Applicant Insights
🔍 Company Context
Industry: HeyGen operates in the Online Audio and Video Media industry, focusing on AI-driven video creation and marketing solutions.
Company Size: HeyGen is a mid-sized company with 51-200 employees, providing a dynamic and inclusive work environment.
Founded: HeyGen was founded in 2020, making it a relatively young and innovative company.
Company Description:
- HeyGen helps businesses grow through the power of visual storytelling, making professional-quality video creation accessible to all
- The company leverages AI technology to enable users to create videos quickly and easily, without requiring specialized skills or equipment
- HeyGen's mission is to make visual storytelling accessible to all, empowering users to reach, captivate, and inspire their audiences
Company Specialties:
- Video Creator
- AI Avatar
- Text-to-video in Minutes
- Realistic voices in 40+ Locales
- generative AI
- AI Video
- Stable Diffusion
- Video Maker
- Marketing
- Martech
- Avatars
- and Artificial Intelligence
Company Website: https://www.heygen.com
ASSUMPTION: HeyGen's focus on AI and innovation makes it an attractive choice for candidates interested in cutting-edge technology and marketing strategies.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking and leadership in the SEO domain.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing or a similar role, with the opportunity to lead a team of SEO specialists in the future.
Work Arrangement: This role offers remote work options, with the possibility of on-site collaboration with the team based in Los Angeles, California.
Growth Opportunities:
- As HeyGen grows, there will be opportunities for the SEO Manager to expand their team and take on more strategic responsibilities
- The company's focus on AI and innovation may present opportunities to explore new SEO strategies and tools
- HeyGen's commitment to employee growth and development may provide opportunities for professional advancement within the company
ASSUMPTION: The SEO Manager role at HeyGen offers significant growth potential, both in terms of team expansion and personal career development.
🌍 Location & Work Environment
Office Type: HeyGen has offices in Los Angeles, San Francisco, Palo Alto, and Toronto, with a flexible remote work policy.
Office Location(s): Los Angeles, San Francisco, Palo Alto, and Toronto
Geographic Context:
- Los Angeles: A vibrant, multicultural city with a thriving tech industry and a high cost of living
- San Francisco: A major tech hub with a high cost of living and a competitive job market
- Palo Alto: A city in the San Francisco Bay Area with a high cost of living and a strong tech industry presence
- Toronto: A multicultural city with a growing tech industry and a lower cost of living compared to the Bay Area
Work Schedule: Full-time, with flexible hours and the opportunity for remote work
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the office locations provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical SEO assessment
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- SEO knowledge and experience
- Strategic thinking and planning
- Data analysis and interpretation
- Communication and collaboration skills
Application Tips:
- Highlight your experience in SEO, with a focus on keyword strategy, content optimization, and link building
- Include examples of your work, such as successful SEO campaigns or case studies
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: SEO, keyword strategy, content optimization, link building, AI-assisted content, entity-based SEO, interlinking best practices, prompt engineering, content ops automation, Ahrefs, Clearscope, Surfer
ASSUMPTION: HeyGen's interview process is designed to assess candidates' technical SEO skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Ahrefs
- Clearscope
- Surfer
- AI-assisted content systems
- Structured content pipelines
- Content ops automation tools
ASSUMPTION: Familiarity with these tools will be beneficial, but HeyGen is also willing to train the right candidate on their preferred platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth
Work Style:
- Dynamic and inclusive work environment
- Opportunities for professional growth and advancement
- Collaborative culture that values innovation and creativity
- Access to the latest technologies and tools
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with AI-assisted content systems and eager to learn?
- Do you possess strong communication skills and enjoy collaborating with cross-functional teams?
ASSUMPTION: HeyGen values candidates who are adaptable, innovative, and passionate about driving growth through SEO and AI-assisted content.
⚠️ Potential Challenges
- Keeping up with the rapid evolution of SEO best practices and AI-driven content systems
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Collaborating effectively with remote team members and stakeholders
- Adapting to changes in search behavior and SERP evolution driven by LLM (Large Language Model) advancements
ASSUMPTION: These challenges can be overcome with strong organizational skills, a growth mindset, and a willingness to adapt to new technologies and strategies.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong understanding of AI-assisted content systems and entity-based SEO
- HeyGen's focus on AI and innovation sets it apart from more traditional marketing agencies or in-house SEO teams
- This role offers significant growth potential, both in terms of team expansion and personal career development
ASSUMPTION: Candidates with experience in AI-assisted content systems or a strong desire to learn will find this role particularly appealing.
📝 Sample Projects
- Developing and implementing a comprehensive keyword strategy for a new product launch
- Optimizing an existing content library for improved search visibility and engagement
- Building high-authority backlinks through targeted outreach and collaboration with industry influencers
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the SEO Manager role at HeyGen.
❓ Key Questions to Ask During Interview
- How does HeyGen plan to leverage AI and machine learning to stay ahead of the competition in SEO?
- What are the most significant challenges facing the SEO team in the next 12 months, and how can I contribute to addressing them?
- How does HeyGen support the professional growth and development of its SEO team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does HeyGen foster a culture of innovation and collaboration within its SEO team?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's strategy, growth opportunities, and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and fit for the role and the company
- Prepare for a technical SEO assessment and be ready to discuss your approach to keyword strategy, content optimization, and link building
- Research HeyGen's mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
