📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth and lead generation
- Collaborating with cross-functional teams to implement best SEO practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Staying updated with industry trends and algorithm changes
ASSUMPTION: This role requires a high level of technical SEO expertise and a strong analytical mindset to succeed.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and interpreting metrics to make data-driven decisions
✅ Staying updated with industry trends and algorithm changes
✅ Conducting keyword research and on-page optimization
✅ Building high-quality backlinks through effective link-building strategies
ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills to identify and address SEO issues.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven SEO experience, preferably in large-scale or competitive environments
Required Skills:
- Proven expertise in technical SEO, including crawling, indexation, information architecture, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
- Strong analytical skills and ability to interpret data to drive decision-making
- Proficiency in HTML, CSS, and JavaScript to identify and suggest SEO-related fixes
- Fluency in Portuguese and English, both spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in the financial services sector or with YMYL (Your Money, Your Life) websites may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market rates for SEO Manager roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Competitive remuneration based on experience
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for SEO Manager roles in Lisbon. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding and comparing financial products, helping consumers save time and money.
Company Size: 51-200 employees. As a mid-sized company, ComparaJá offers a more personal work environment with opportunities for growth and impact.
Founded: 2015. ComparaJá has been operating in the Portuguese market for over a decade, providing a solid foundation and stability for employees.
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- The company aims to help consumers make informed decisions about their finances by providing impartial, rigorous, and independent information
- ComparaJá works with various partners in the financial sector to offer a wide range of products and services
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Savings products (deposits, savings accounts)
- Utilities (energy, telecommunication services)
- Insurance
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's focus on financial education and helping consumers make better financial decisions creates a unique work environment that prioritizes transparency and customer-centricity.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of technical SEO expertise and strategic thinking to drive organic growth and lead generation.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing and work closely with the Founder and Managing Director.
Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement offers flexibility while maintaining a strong connection to the on-site team.
Growth Opportunities:
- As ComparaJá continues to grow, there may be opportunities for the SEO Manager to take on additional responsibilities or lead a team
- The company's focus on data-driven decision-making provides opportunities for professional development in analytics and data interpretation
- Working closely with the Founder and Managing Director offers exposure to strategic decision-making and business growth
ASSUMPTION: The SEO Manager's role is crucial to ComparaJá's growth and success, presenting significant opportunities for impact and career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic landmarks, and a Mediterranean climate
- The Praça de Alvalade neighborhood is known for its commercial and residential areas, with easy access to public transportation and amenities
- Lisbon's cost of living is generally lower than other major European cities, offering an affordable quality of life
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment or case study
- On-site or video interview with the Head of Marketing and other team members
- Final interview with the Founder and Managing Director
Key Assessment Areas:
- Technical SEO knowledge and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with ComparaJá's mission and values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of ComparaJá's mission and how your skills align with the role's requirements
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of recent algorithm updates and best practices
- Research ComparaJá's competitors and industry trends to showcase your understanding of the market and potential opportunities
ATS Keywords: SEO strategy, technical SEO, data analysis, link building, on-page optimization, YMYL, E-E-A-T, collaboration, problem-solving, financial services, comparison platform
ASSUMPTION: ComparaJá's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok
- Project management: Asana, Trello, or similar
- Communication: Slack, Microsoft Teams, or similar
ASSUMPTION: The SEO Manager will be expected to be proficient in using industry-standard SEO tools and may have the opportunity to recommend and implement new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Transparency and integrity in all aspects of business
- Customer-centric approach, prioritizing the needs and preferences of users
- Continuous learning and improvement, encouraging employees to stay updated with industry trends and best practices
Work Style:
- Collaborative and data-driven, with a strong emphasis on teamwork and open communication
- Flexible and adaptable, with a willingness to pivot strategies based on data insights and market changes
- Results-oriented, with a focus on achieving measurable outcomes and driving business growth
Self-Assessment Questions:
- Do you align with ComparaJá's mission to help consumers make better financial decisions?
- Are you comfortable working in a hybrid environment, balancing collaboration and independent work?
- Do you thrive in a data-driven work environment, using data insights to inform decision-making?
ASSUMPTION: ComparaJá's culture values transparency, collaboration, and a strong customer focus, creating an environment that prioritizes open communication and data-driven decision-making.
⚠️ Potential Challenges
- Managing SEO projects for a comparison platform with a wide range of financial products may require a strong understanding of various industries and market trends
- Working in a hybrid environment may present communication challenges, requiring strong collaboration and communication skills
- Keeping up with industry trends and algorithm changes may require continuous learning and adaptation
- Balancing SEO strategies for both users and search engines may require a strong understanding of user experience and on-page optimization
ASSUMPTION: The SEO Manager's role presents unique challenges and opportunities, requiring a strong balance of technical expertise, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong understanding of financial services and comparison platforms
- ComparaJá's focus on user experience and transparency differentiates it from other comparison platforms, presenting unique SEO challenges and opportunities
- Career progression in this role may involve leading a team or taking on additional responsibilities as ComparaJá continues to grow
ASSUMPTION: The SEO Manager's role at ComparaJá is unique, requiring a strong understanding of both SEO best practices and the specific challenges and opportunities presented by comparison platforms in the financial services sector.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website, identifying and addressing technical and on-page optimization issues
- Developing and implementing a link-building strategy to improve ComparaJá's domain authority and organic traffic
- Collaborating with the content team to optimize on-page elements, such as titles, meta descriptions, and schema markup, to improve search visibility and user experience
ASSUMPTION: The SEO Manager's projects will focus on driving organic traffic growth, improving user experience, and maintaining ComparaJá's position as a leading comparison platform in the financial services sector.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO strategy for ComparaJá, and how this role fits into its execution?
- How does ComparaJá approach collaboration between the SEO, content, and development teams?
- What are the most significant SEO challenges and opportunities facing ComparaJá in the next 12-24 months?
- How does ComparaJá support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of the SEO strategy, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your understanding of ComparaJá's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ComparaJá job board
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of ComparaJá's mission and how your skills align with the role's requirements
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of recent algorithm updates and best practices
- Follow up with the HR team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
